Twitter campaign for a t-shirt startup - Lazyninja by viralcurry hashtag : #IturnNinjaWhen

1. Twitter campaign for LazyNinja
Tees
By

2. OVERVIEW
• Lazy Ninja Tees started up with another
contest on their twitter handle
@lazyninjatees.
• HashTag for the day was- #iTurnNinjaWhen
• The contest started with 350 followers and
ended up with more than 500+ followers.
• The Hashtag trended all over India and many
other influential cites.

3. Followers Count
• Followers count before contest- 345.
• Followers count after contest- 525.

4. #iTurnNinjaWhen Analysis
• The hashtag trended at 19th and 20th July.
• The hashtag went viral all across the twitter
with all tweeps tweeting for it apart from the
contest players
• It was also covered by many prominent tweet
analytics websites.
• We got almost 200+ Followers in 2 Days.

5. Hyderabad Trends

6. Ahmadabad Trends

7. India Trends

8. Other Brands Using The HashTag.

9. Tweeples Tweeting

10. Stats : tweets count

11. Stats : exposure

12. The Final Verdict
• Targeted audience was well achieved.
• LazyNinja’s identity ‘Ninja’ was well focused in
the hashtag.
• Apart from the winners, other users tweeted
to come back with another contest.
• The followers count and goodwill was well
increased.

13. Thank You!