Matching the Experience to the Brand
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My talk delivered to attendees at M-days conference in Frankfurt, Germany, February 2013
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Matching the Experience to the Brand
- 1. JAMES MCCONNELL 2013.02.06 MATCHING THE EXPERIENCE TO THE BRAND M-DAYS
- 6. SCREEN INTERACTION EXPERIENCE CHANGES BRAND PERCEPTION. EXPERIENCE SELLS.
- 8. SCREEN INTERACTION AN INTERACTION CREATES UX WHICH MAKES US FEEL... WHICH CREATES MEMORIES, ASSOCIATIONS & STORIES
- 10. We can make people’s lives easier through the digital products they use.
- 11. SCREEN INTERACTION 11 Digital experience We create digital experiences with three main ingredients:
- 12. SCREEN INTERACTION 12 Interface design We create digital services with three main ingredients:
- 13. SCREEN INTERACTION 13 Usability Interface design We create digital services with three main ingredients:
- 14. SCREEN INTERACTION 14 Development Interface design Usability We create digital services with three main ingredients:
- 19. SCREEN INTERACTION 19 Impersonal Complicated Confusing OLD BRAND ASSOCIATIONS Personal Simple Usable NEW EXPERIENCE REALITY
- 20. SCREEN INTERACTION THE CUSTOMER EXPERIENCE IS THE FULFILMENT OF THE BRAND PROMISE & VALUES.
- 21. SCREEN INTERACTION THERE IS NO HIDING PLACE FOR A BRAND, THANKS TO MOBILE. FIND EVALUATE AUTHENTICATE SHARE
- 28. SCREEN INTERACTION THE SMALL THINGS 03
- 29. SCREEN INTERACTION SUMMARY (OR WHY HE WORE A KILT) 1. EXPERIENCE CHANGES BRAND PERCEPTION 2. GIVE THEM A STORY TO TELL 3. BE AUTHENTIC AND HUMAN
- 30. SCREEN INTERACTION Reza Assareh Business Development www.screeninteraction.com +46 706 850 192 30 THANK YOU James McConnell UX & Interaction Designer +46 7 3333 7216