SlideShare ist ein Scribd-Unternehmen logo
1 von 5
Downloaden Sie, um offline zu lesen
‘PATANJALI AYURVEDA PRIVATE LIMITED’
• NAME :- PATANJALI AYURVEDA LIMITED COMPANY
• INCORPORATED:- JANUARY 2006
• HEADQUARTERS :- HARIDWAR
• NO OF EMPLOYEES :- MORE THAN 200,000
• COMPANY TYPE :- UNLISTED PUBLIC COMPANY
• INDUSTRY TYPE:- FMCG (FASTEST MOVING CONSUMER GOODS)
TURNOVER :- ITS TOTAL TURNOVER FOR PREVIOUS YEAR 2016-2017 IS 10,561 CRORES ,WHERE IN 2015
2016 IT WAS MORE THAN 5000 CRORES.
 HENCE “PATANJALI AYURVEDA LIMITED COMPANY IS A FASTEST GROWING FMCG COMPANY OF INDIA”,
 IT MANUFACTURES MORE THAN 900 PRODUCTS .THAT INCLUDES SOAPS ,GHEE ,TOOTHPASTES
 PATANJALI COMPANY IS NOT LISTED IN STOCK EXCHANGE.

THREATS:-
 huge threat from “SRI SRI AYURVEDA”
of pandit ravi shankar
 Competition from local unbranded
retailers
 Political interference
 Controversies of ramdev baba
OPPURTUNITIES:-
 Attract rural market
 Increase more retail stores
 Global expansion
STRENGTHS:-
 Yoga and spiritual followers
 Natural and herbal
 baba ramdev following
Good relations with Narendra modi.
Less selling price
MAKE IN INDIA(swadeshi)
WEAKNESS;-
 Huge dependency on ramdev baba
 Strong competitors like HUL and dabur,ITC
 Lack in research and development
 Poor packaging quality.
 Low exports
 Less rural market share

ACHARYA BALAKRISHNA
(CEO OF PATANJALI)
RAMDEV BABA
(FOUNDER & BRAND
AMBASSADOR)
Mr. Babukaji Shrestha
(CHIEF FINANCIAL OFFICER)
Mr. Babukaji Shrestha serves as Head of Finance
Department and Director
Mr. Raju Shrestha
(HEAD OF ADMINISTRATIVE
DEPARTMENT)
Mr. Raju Shrestha serves as Managing
Director and Head of Administration
Department at Patanjali
INTERNAL FACTORS:-
•
•
EXTERNAL FACTORS:-
•
•
•
•
•
•
•
• DICTATORSHIP”
•
WORK CULTURE:- [GURUBHAI CULTURE]
•
•

Weitere ähnliche Inhalte

Ähnlich wie PATANJALI AYURVED COMPANY :- INTRODUCTION,SWOT ANALYSIS,ENVIRONMENTAL FACTORS,KEY ROLES IN COMPANY

Reliance Retail - Marketing Mix
Reliance Retail - Marketing MixReliance Retail - Marketing Mix
Reliance Retail - Marketing MixAkshaya Kumar
 
Dishwashing market in india 2017 - Sample
Dishwashing market in india 2017 - SampleDishwashing market in india 2017 - Sample
Dishwashing market in india 2017 - SampleNetscribes, Inc.
 
MDH Masala: Spicy Success (Brand Management)
MDH Masala: Spicy Success (Brand Management)MDH Masala: Spicy Success (Brand Management)
MDH Masala: Spicy Success (Brand Management)Yohan DSouza
 
MARKETING OF INDIAN SPICES.
MARKETING OF INDIAN SPICES.MARKETING OF INDIAN SPICES.
MARKETING OF INDIAN SPICES.nikhil kadam
 
Marketing Strategy of Bashundhara Group
Marketing Strategy of Bashundhara GroupMarketing Strategy of Bashundhara Group
Marketing Strategy of Bashundhara GroupIktiham Bin Taher
 
Patanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategyPatanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategyVardha Mago
 
Presentation On Haldiram
Presentation On HaldiramPresentation On Haldiram
Presentation On Haldiramvarun23oct
 
Patanjali Ayurved Limited | By Lemon Entrepreneurs
Patanjali Ayurved Limited | By Lemon EntrepreneursPatanjali Ayurved Limited | By Lemon Entrepreneurs
Patanjali Ayurved Limited | By Lemon EntrepreneursLemon Entrepreneurs
 
Rasna private lemited sk
Rasna private lemited skRasna private lemited sk
Rasna private lemited skSurendra Kumar
 

Ähnlich wie PATANJALI AYURVED COMPANY :- INTRODUCTION,SWOT ANALYSIS,ENVIRONMENTAL FACTORS,KEY ROLES IN COMPANY (16)

Reliance Retail - Marketing Mix
Reliance Retail - Marketing MixReliance Retail - Marketing Mix
Reliance Retail - Marketing Mix
 
Dishwashing market in india 2017 - Sample
Dishwashing market in india 2017 - SampleDishwashing market in india 2017 - Sample
Dishwashing market in india 2017 - Sample
 
Haldi-Ram (Case Study)
Haldi-Ram (Case Study)Haldi-Ram (Case Study)
Haldi-Ram (Case Study)
 
PATANJALI
PATANJALIPATANJALI
PATANJALI
 
MDH Masala: Spicy Success (Brand Management)
MDH Masala: Spicy Success (Brand Management)MDH Masala: Spicy Success (Brand Management)
MDH Masala: Spicy Success (Brand Management)
 
MARKETING OF INDIAN SPICES.
MARKETING OF INDIAN SPICES.MARKETING OF INDIAN SPICES.
MARKETING OF INDIAN SPICES.
 
Marketing Strategy of Bashundhara Group
Marketing Strategy of Bashundhara GroupMarketing Strategy of Bashundhara Group
Marketing Strategy of Bashundhara Group
 
Patanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategyPatanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategy
 
Haldirams
Haldirams Haldirams
Haldirams
 
Patanjali
PatanjaliPatanjali
Patanjali
 
Naman's
Naman's Naman's
Naman's
 
Presentation On Haldiram
Presentation On HaldiramPresentation On Haldiram
Presentation On Haldiram
 
Aashirvaad aata 4 p's
Aashirvaad aata 4 p'sAashirvaad aata 4 p's
Aashirvaad aata 4 p's
 
Patanjali Ayurved Limited | By Lemon Entrepreneurs
Patanjali Ayurved Limited | By Lemon EntrepreneursPatanjali Ayurved Limited | By Lemon Entrepreneurs
Patanjali Ayurved Limited | By Lemon Entrepreneurs
 
Document
DocumentDocument
Document
 
Rasna private lemited sk
Rasna private lemited skRasna private lemited sk
Rasna private lemited sk
 

Kürzlich hochgeladen

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 

Kürzlich hochgeladen (20)

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 

PATANJALI AYURVED COMPANY :- INTRODUCTION,SWOT ANALYSIS,ENVIRONMENTAL FACTORS,KEY ROLES IN COMPANY

  • 1. ‘PATANJALI AYURVEDA PRIVATE LIMITED’ • NAME :- PATANJALI AYURVEDA LIMITED COMPANY • INCORPORATED:- JANUARY 2006 • HEADQUARTERS :- HARIDWAR • NO OF EMPLOYEES :- MORE THAN 200,000 • COMPANY TYPE :- UNLISTED PUBLIC COMPANY • INDUSTRY TYPE:- FMCG (FASTEST MOVING CONSUMER GOODS) TURNOVER :- ITS TOTAL TURNOVER FOR PREVIOUS YEAR 2016-2017 IS 10,561 CRORES ,WHERE IN 2015 2016 IT WAS MORE THAN 5000 CRORES.  HENCE “PATANJALI AYURVEDA LIMITED COMPANY IS A FASTEST GROWING FMCG COMPANY OF INDIA”,  IT MANUFACTURES MORE THAN 900 PRODUCTS .THAT INCLUDES SOAPS ,GHEE ,TOOTHPASTES  PATANJALI COMPANY IS NOT LISTED IN STOCK EXCHANGE.
  • 2.  THREATS:-  huge threat from “SRI SRI AYURVEDA” of pandit ravi shankar  Competition from local unbranded retailers  Political interference  Controversies of ramdev baba OPPURTUNITIES:-  Attract rural market  Increase more retail stores  Global expansion STRENGTHS:-  Yoga and spiritual followers  Natural and herbal  baba ramdev following Good relations with Narendra modi. Less selling price MAKE IN INDIA(swadeshi) WEAKNESS;-  Huge dependency on ramdev baba  Strong competitors like HUL and dabur,ITC  Lack in research and development  Poor packaging quality.  Low exports  Less rural market share
  • 3.  ACHARYA BALAKRISHNA (CEO OF PATANJALI) RAMDEV BABA (FOUNDER & BRAND AMBASSADOR) Mr. Babukaji Shrestha (CHIEF FINANCIAL OFFICER) Mr. Babukaji Shrestha serves as Head of Finance Department and Director Mr. Raju Shrestha (HEAD OF ADMINISTRATIVE DEPARTMENT) Mr. Raju Shrestha serves as Managing Director and Head of Administration Department at Patanjali