Your campaign is a story. How do you invite your supporters to become part of that story -- and give? In this session, get an inside look at what it takes to craft messaging that truly engages and activates. Learn from Charidy's unique model of high-impact, high-urgency campaigns, and walk away with techniques you can apply to your own organization's fundraising and marketing today. https://www.charidy.com/

1. Slogans and Storytelling:
Messaging that Moves Supporters to Act
esented by Jess Quarello, Miriam Brosseau & Ariella Shapiro
5.18

2. Hi there!

3. Agenda:
● What is Storytelling in Marketing?
● What is Storytelling in Crowdfunding?
● Storytelling examples
● The Common Thread
● Volunteer Time!
● Questions and next steps

4. Fundraising is getting people to commit
their money.
Storytelling is about getting people to
commit, period.
Help your community fall in love with your story.

5. A defined and developed
series of messaging used
to establish brand
identity. Purpose is to
acquire new customers
and retain old customers
What is Storytelling in MARKETING?
● Time is not the focus, brand
awareness is
● Multi-tiered
● Multiple strategies for different
platforms and venues

6. Example:

7. Direct, effective and
action inspiring.
Marketing looks different
for a crowdfunding
campaign
What is Storytelling in CROWDFUNDING?
● Short window of time to make an
impact
● Taps every communication
channel with a sharp story
● Urgency and limited time frame

8. Charidy Storytelling
example #1:
Sinai Health

9. Organization:
Sinai Health and
Shaare Zedek
Goal: $1 MILLION
Date: November
19-20, 2018

11. Charidy Storytelling
example #2:
The Unmentionables

12. Organization:
The
Unmentionables
Goal: $250K
Date:
November 27th,
2018

14. Charidy Storytelling
example #3:
Yulagirls

15. Organization:
Yula Girls
Goal: $400K
Raised: $636,432
Date:
October 18th, 2018

17. The Common Thread:
● Solution Based
● Empowering
● Action Inspiring
● Brand Defining
● Specific

18. Data: Charidy gathers the
information you provide to capture
the entity’s core
Development: Charidy works
together with you to create a
comprehensive theme and
narrative for the campaign
Delivery: Charidy builds out a
strategy for the developed content
to captivate your audience
How does Charidy help you find YOUR story?

19. Questions?

20. Charidy is ready to
help your organization
write your next
chapter…
What will your story be?

21. Stay tuned!
December
webinar:
Soliciting Major
Gifts

22. Thank you!