The document outlines the schedule for MIPCOM 2010, an entertainment industry conference taking place from October 4-7. It lists the various sessions, events, and keynotes happening each day, focusing on topics like producers forums, connected experiences, branded entertainment, Asian content exchange, and new publishing models. Major sessions include discussions on working with YouTube, online video business models, social media engagement, and keynotes from entertainment industry leaders. Networking events are also scheduled each day including lunches and cocktail receptions.

1. MIPCOM 2010 - REDEFINING THE ENTERTAINMENT EXPERIENCE
Producers Forum Connected Experience Branded Entertainment Highlight Keynotes Asian Content Exchange Special Events
MONDAY 4 OCTOBER TUESDAY 5 OCTOBER WEDNESDAY 6 OCTOBER THURSDAY 7 OCTOBER
PRODUCERS FORUM PRODUCERS FORUM CONNECTED EXPERIENCE CONNECTED EXPERIENCE
9.00 - 10.15
9.00 - 9.45 8.00 - 9.15 9.30 - 10.00
New Dynamics for Programme Distribution to the Middle East New Content & Media Ecosystem Breakfast Breakfast
Welcome Breakfast
Foyer Auditorium A Breakfast Verrière Grand Auditorium Foyer Auditorium K
Palm Square Restaurant
9.30 - 10.15 9.30 - 10.15
9.45 - 10.45 10.00 - 11.00
Building Successful Entertainment CONNECTED EXPERIENCE KEYNOTE:
Entertainment Master Class : Working With YouTube:
Brands: Scott Moore, MSN Executive producer & GM, Microsoft Corp. &
How to Lower the Costs for Expensive Format Productions Tales from the Digital Frontier
Auditorium A Gene Simmons,Gene Simmons Family Jewels Geoff Sutton, GM, MSN International Media Auditorium K
Esterel
&
Bob DeBitetto, A&E Network and BIO Channel
10.50 - 11.50 Grand Auditorium
Production incentives in France 10.30 - 11.30
Followed by Matchmaking SPOTLIGHT ON AUSTRALIA The Impact of Connected TV
Conference Networking Room 9.00 - 14.00 on the Media Industry
10.30 - 10.50 11.15 - 12.30
Branded Esterel
Opening Keynote NEW! The Asian Content Content Everywhere:
Entertainment
Gregor Jordan, "Ned Kelly" Director Exchange The Rights Dilemma
12.00 - 13.00 Summit 10.30 - 11.15
Auditorium A Auditorium A
The Formats Superpanel: 11.30 - 12.30 Screening
Formulas for Success Majestic Hotel
Online Video: Auditorium K
Esterel 11.00 - 12.45 (By Invitation)
To Pay or not to Pay? 11.15 - 12.45 Matchmaking
What's Going on Down Under Conference Networking Room
Esterel
Auditorium A
12.45 - 14.15
Connected Experience
13.00 - 14.30
Networking Lunch
13.15 - 14.15 Spotlight on Australia Lunch Conference Networking Room
12.45 - 14.15
Fresh TV Around the World - Exclusive at MIPCOM! CBeach Restaurant
9.30
Grand Auditorium Digital VIP & Speakers Lunch
-
14.45 - 16.00 Majestic Hotel, Salon Croisette
10.30
Working with Australia Workshop
& Matchmaking Event
14.30 - 16.00
Conference Networking Room THE NEW PUBLISHING REVOLUTION
14.15 - 15.15
Meet the Film Commissions &
Transmedia Content 14.45 - 15.20 14.30 - 16.00
Media Funds
Show & Tell KEYNOTE 14.30-16.00 MIPCOM Crossmedia Wrap-Up Session
Followed by Matchmaking Auditorium A
Conference Networking Room Engaging Your Audience Through Social Media Rich Media Apps Fest: iPAD Showcase Presented by: Gavin McGarry, President, Jumpwire
Joanna Shields, VP EMEA, FACEBOOK Auditorium A Media Inc.
Grand Auditorium Auditorium A
15.15 - 15.50
International Co-Production
15.30 - 16.30
Masterclass featuring "The Pillars of the Earth" 16.10 - 17.15
Esterel Branded Entertainment Summit :
Smartphone & Tablet Publishing: Case Studies
Hear from the Thought Leaders Auditorium A
16.00- 17.30 Open to all MIPCOM Participants
Esterel
PWC Global Entertainment & Media Outlook and Keynote
Interview
Grand Auditorium 16.45 - 17.30
17.30 - 18.30
KEYNOTE SuperPanel - Can Rich Media Apps Generate Significant
18.00 - 19.30
2010 Personality of the Year: Digital Revenues?
MIPCOM World Premiere TV Screenings
Jon Feltheimer, Co-Chairman & CEO, LIONSGATE Auditorium A
“Mad Men” and "Running Wilde"
*Doors open at 17.45
Grand Auditorium As of 17 September 2010
Grand Auditorium Subject to Change
18.30-20.30 18.30 - 19.30
19.30 Onwards New Publishing Ecosystem Networking Cocktail
Producers' Cocktail
MIPCOM Opening Cocktail Vegaluna Beach Restaurant Conference Networking Room
Martinez Hotel