More Related Content Similar to 39works: Pursuing Innovations in a Big Company (20) More from Osaka University (20) 39works: Pursuing Innovations in a Big Company1. © 2016 NTT DOCOMO, INC. All rights reserved.
Mick Etoh
@mickbean, 10/4/2016
NTT DOCOMO
1
39works:
Pursuing Innovations in a Big Company
2. © 2016 NTT DOCOMO, INC. All rights reserved.
Why Double-Deck Structure?
2
Empathy
smart risk taking
Seeing the big picture.
Hunger to achieve.
Entrepreneurs 0->1
MAXIMIZES STAFF UTILIZATION
PURSUES THE FINANCIAL PERFORMANCE
Managers Elite 100->110
3. © 2016 NTT DOCOMO, INC. All rights reserved.
3
1st deck
2nd deck
Enterprise must have a double-deck structure.
4. © 2016 NTT DOCOMO, INC. All rights reserved.
4
Innovation Imperatives in a Large Co.
1. Leverage the Corporate Assets:
Human Resource, Delivery Channel, IPR, Big Data
Platform, Brand, etc.
2. Embody the Corporate Vision.
3. Remove a small innovative team from the
politics, policies, procedures and processes a
large company had built to support execution
of its core business.
4. Get a full commitment from CEO.
5. Take Regulatory Risks.
5. © 2016 NTT DOCOMO, INC. All rights reserved.
5
https://steveblank.com/2014/11/11/why-corporate-skunkworks-need-to-die/
Lockheed Skunk Works® led by
Kelly Johnson was responsible
for its Advanced Development
Projects – everything from the
P-80, the first U.S. jet fighter
plane, to the U-2 and A-12 spy
planes.
Skunk Works
6. © 2016 NTT DOCOMO, INC. All rights reserved.
6
What “Skunk Works” should look
like in 21st Century, Software Era?
7. © 2016 NTT DOCOMO, INC. All rights reserved.
7
• Want to increase
innovation?
• Lower the cost of
failure.
8. © 2016 NTT DOCOMO, INC. All rights reserved.
AWS Re:Invent 2014
8
Keywords
• Institution No vs. Individual Yes.
• Speed
• Make organization “nimble”
• Experimental test w/ lowering
the cost
9. © 2016 NTT DOCOMO, INC. All rights reserved.
99
Launch a mixed small team of
Entrepreneur and Intrapreneur.
+
Establish an open innovation environment with
external resources.
+
Utilize the parent company asset.
10. © 2016 NTT DOCOMO, INC. All rights reserved.
Hustler
Hacker Designer
10
Innovator Trinity
I
11. Importance of Team Building
11
© 2016 NTT DOCOMO, INC. All rights reserved.
• Most of predetermined plan may fail. Thus, nimble
and well-focused team building must come first.
• The team must identify ROLES which make team
well-focused and nimble.
• Big managers must trust the team, encourage them,
and delicate the power to them. DON’T be a control
freak.
12. Being a member
12
© 2016 NTT DOCOMO, INC. All rights reserved.
• You must know your role with a written text.
• You must have love for the business domain, the team,
and the product.
• You must have a desire for perfection.
• You must be a customer of your product.
• You may not outsource your technical work.
• You must speak out to founders when they loose focus.
• You do love your role.
13. © 2016 NTT DOCOMO, INC. All Rights Reserved.
Learn
Data
Nimble
Investment
Decision
Flexible
Budget
Raise
Advisors
Voice of
Customers
build
Product
Idea
measure
13
Lean Startup Model
Agile
Development
14. © 2016 NTT DOCOMO, INC. All rights reserved.
14
Communication Agents B2B Microservices Platform
Public infrastructure.
People/traffic flow, city censor data
optimum deployment, detection/prediction
local government, industry collaboration
Facility operation
Regional public transportation
Public safety/security
Disaster prevention
New transportation system
Drone control
Full-auto-transportation
(self-drive/navigation/parking)
City planning
Sensor data
Images, video, numeric
Data
Hardware and software
Network
Sensor
Image/video
recognition, prediction
Machine learning
Customer information.
History and favorite
CRM
Sharing
Matching
Optimal design
Multimodal
Processing and analysis
Statistical analysis
Cloud, HPC
API
Computing
AI professional
AI system design
Consulting
Human resources
Cleansing
Structured
anonymous
Data accumulation
Business Model
Multi-domain
Alliance
Business collaboration
Information
Management
Credibility assurance
Security
Dialogue,
recommendation
translation
Communication
vehicle operation, traffic flow data
Traffic control/management
local government, industry collaboration
Social AI platform
Our Asset: Social AI platform and its Assets
15. © 2016 NTT DOCOMO, INC. All rights reserved.
AgricultureMedical Care
Parking Platform Next-Gem. TransportationSmart City
Drone Control System
Digital Marketing
IoT Hardware
Manufacturing
39 Meister
Communication for Elder-Care
15
39Works Products
Coming Soon
16. © 2016 NTT DOCOMO, INC. All rights reserved.
16
https://youtu.be/g-VghIDAHBg
17. © 2016 NTT DOCOMO, INC. All Rights Reserved.
Iwaya
Manifacturing
docomo
Marketing
Product
Bitech
Electronics
Production
Management
Moore Doll
IoT
Engineering
17
18. © 2016 NTT DOCOMO, INC. All rights reserved.
18https://youtu.be/n_t14Nb1qfk
19. © 2016 NTT DOCOMO, INC. All Rights Reserved. 19
Smart Parking System
=
20. © 2016 NTT DOCOMO, INC. All Rights Reserved. 20
Small Team of 10 from DOCOMO, xtone, Yukai Engineering
21. © 2016 NTT DOCOMO, INC. All rights reserved.
21
Way Forward
22. © 2016 NTT DOCOMO, INC. All rights reserved.
22
Innovation Engine of Bay Area
Talent
Market
VC
Ecosystem
23. © 2016 NTT DOCOMO, INC. All rights reserved.
23
Innovation Engine of China
Manufacturing
Market
Production
Ecosystem
suggested by H.Tamura@Re:Public
24. © 2016 NTT DOCOMO, INC. All rights reserved.
24
Shenzhen Tianjin
suggested by H.Tamura@Re:Public
25. © 2016 NTT DOCOMO, INC. All rights reserved.
25
Innovation Engine of the Nordic Countries
Society
Citizen Experiments
suggested by H.Tamura@Re:Public
26. © 2016 NTT DOCOMO, INC. All rights reserved.
26
credit to H.Tamura@Re:Public
IKEA@Denmark
27. © 2016 NTT DOCOMO, INC. All rights reserved.
27
A Possible Innovation Engine of Tokyo
Partnership
without M&A
Steady
Business Model
Engineering
28. © 2016 NTT DOCOMO, INC. All rights reserved.
28
M&AIPO &
Partnership
Tokyo Stock Exchange:the Mothers
(Market of the high-growth and
emerging stocks) section for high-
growth startup companies. See also
JASDAQ.
Market Capitalization > $10 Milion
average: $26.5M
29. © 2016 NTT DOCOMO, INC. All rights reserved.
29
Large Company = Planning Conscious
Startup = Planning&Fulfillment
Cloud Native & Design Thinking
1. BizDevOps with Hands-on Development
2. Asset Embodiment with APIs
3. Team Building with Full-Stack Engineers
My Persistent Ideas