2.
History… <ul><li>P aul Allen and Bill Gates went to the same school and founded the company Traf - O - Data together in 1971 for the production of small computers with an Intel CPU for the measure of car traffic . They got a contract at MITS ( Micro Instrumentation und Telemetry Systems ) to provide BASIC for the Altair . In 1974 they designed the programming language BASIC for the Altair 8080 as Lakeside Programmers Group . Fortran and COBOL also were programmed for the Altair and the BASIC interpreter was ported for the TRS 80 from Tandy . The company Micro - Soft was founded in summer of 1975 to develop software for the IBM PC and port the programming language BASIC . Later followed beginning from 1977 Fortran and assembler, COBOL in 1978 and Pascal 1980 . In 1978 Microsoft licensed a development licence for UNIX from AT&T . Because AT&T had protected the name of the operating system UNIX, Microsoft named the UNIX variant of her own as XENIX . 1980 the enterprise moves with now 38 employees to Seattle and reaches 8 million U . S . dollars sales volume . IBM searched for his microcomputers for an operating system which fits for the mass market . At first IBM consulted Digital Research without success and after that to Microsoft which had been strengthened by Steve Ballmer in meanwhile in organization and finances . But Microsoft had no own operating system and bought therefore Q - DOS from Seattle Computer Products for 50,000 U . S . dollars . IBM licensed it under the name MS - DOS . The IBM PC became an overwhelming success . The sales volume and profit of Microsoft increased further in consequence this one . Bill Gates got a contract with SCO to bring out a UNIX variant for the IBM PCs . First with publication of 80286 processor this turned out well and XENIX was possible . Microsoft cared primarily about the OEM business and SCO was responsible for the customization and improvement of the UNIX derivative . In July 1987 Microsoft bought the company Forethought and integrated the software under the name PowerPoint into the own office applications . Since 1994 the slogan &quot; Where Do You Want to Go Today? &quot; was spread by advertising . </li></ul>

3.
Slogan and Mascot…

4.
Advertising <ul><li>Microsoft you can see it on the TV, in the internet and I think most of people around the world know this company because they producing most of our computer programs. </li></ul>

5.
Why do I like this advertising <ul><li>Because it very creative and funny 555+. Thy to watch this one and thinking with this advertising. Some of it show you how long that the company had been trust from people this one it also can make people think this is a good product to buy it. This company very successful and their advertising too. </li></ul><ul><li>This is the example of Microsoft advertising they have a lot of advertisings. </li></ul><ul><li>http :// www . youtube . com / watch?v = L0xXx7eEEg4 </li></ul><ul><li>http :// www . youtube . com / watch?v = XXBRJg-4Q9c </li></ul><ul><li>http :// www . youtube . com / watch?v = Gn0-41oNU0E&feature = related </li></ul><ul><li>http :// www . youtube . com / watch?v = qvN5y5ee_ - s&feature = related </li></ul>

6.
Member in group 1 Mary Kobler #10 2 Jeena Hoffman #28