Presentation for EO (Entrepreneurs Organization) Los Angeles - looking at the top 10 digital marketing trends in 2013-14 and what SME can leverage to increase their revenue

1. TOP 10 DIGITAL MARKETING TRENDS
Ming Chan
CEO, The1stMovement
@MingAtT1M

3. The1stMovement is a global digital agency.
We leverage user insights and emerging technologies to
design digital products and solutions that
Fundamentally evolve behaviors.
http://www.the1stmovement.com
@the1stmovement

4. LOS ANGELES
DENVER
HONG KONG

7. TOP 10 DIGITAL MARKETING TRENDS

8. 1. TREND
2. RECOMMENDATION
3. Q&A
FORMAT

9. TREND #1
The average American adult spend over 5 hours per day online,
overtaking time spent with TV
–eMarketer Aug 2013
>

10. RECOMMENDATION #1
Desktop & Laptop Tablet Smartphone

11. RESPONSIVE DESIGN
(RWD)

12. Companies spend over 10% of revenue on Marketing (Digital Marketing Spending
accounts for 25% of that, with a 9% increase in 2013)
– Gartner Report (U.S. Digital Marketing Spend 2013)
25%
Digital
Marketing
10% of Revenue
TREND #2

13. PAID. OWNED. EARNED.
> ><Paying to leverage
channels to reach
audience
• Display Ads
• Paid Search
• Sponsorships
Dynamic content in
your own controlled
environment
• Your website
• Your Blog
• Your Twitter/Weibo
• Your Facebook Page
Customer as a channel.
Built through sharing and
engagement.
• WOM
• “Viral” Buzz
• Social Engagement
RECOMMENDATION #2

14. “The Big Four” Top 2013 Digital Marketing Investment:
Commerce Experiences; Content Creation & Management; Social Marketing; Mobile Marketing
– Gartner Report (U.S. Digital Marketing Spend 2013)
COMMERCE
EXPERIENCE
SOCIAL
MARKETING
CONTENT CREATION
& MANAGEMENT
MOBILE
MARKETING
TREND #3

16. TREND #4
82% of U.S. consumers research products online before purchasing
– Forrester Report (Sept 2012)
82%
RESEARCH

17. RECOMMENDATION #4

18. TREND #5
52% of marketers say the ability to target and personalise content is
fundamental to their online strategy
– ABI Research
=

19. RECOMMENDATION #5

20. TREND #6
Mobile websites (70%), mobile apps (55%), and QR codes (49%) the
most common Mobile Marketing tactics
– Mobile Marketing Survey 2012
55%70% 49%

21. RECOMMENDATION #6
PRO:
• Reach anyone with mobile
• Lower development costs
• Easy update and deployment
CON:
• Internet connection required
• Always free
PRO:
• Controlled experience
• Access to phone’s features
• Can charge $$
CON:
• Higher development costs
• Approval process
• Devices-specific
PRO:
• Easy to use and develop
• Leverage traditional media
• Easily trackable
CON:
• Lack of awareness
• User must download app
• Unintuitive user experience

22. TREND #7
Tablet users spend over 50% more per purchase at online retailers when
compared with smartphone visitors, and 20% more when compared
with traditional laptop and desktop visitors.
– Adobe Digital Marketing Insights 2012
> >

23. RECOMMENDATION #7
Lean-Forward Lean-Back On-the-Go

24. TREND #8
Interbrand Top 100 Brands – 98% on Facebook, 94% on Twitter, 64%
on Google+, 51% on Pinterest and 40% on Instagram
– Simply Measured 2012
98% 94% 64% 51% 40%

25. RECOMMENDATION #8

26. TREND #9
Social marketing (build consumer advocacy) generates an average
sales lift of 6.7% for CPG brands
– Mobile Marketing Survey 2012
6.7%INCREASE=

27. RECOMMENDATION #9

28. TREND #10
Big Data goes Small – 50% of brands say Big Data helps meeting
consumer demand and facilitate growth.
– Gleanster report “The New Rules of Digital Engagement” 2012

29. RECOMMENDATION #10
1. Collect & Analyze Data
2. Create personalized content through user insights
3. Design marketing tools/campaigns based on user behaviors
4. Engage users through relevant platforms
5. Repeat step 1-4

31. Ming Chan
CEO, The1stMovement
@MingAtT1M
THANK YOU!