"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
3. Poll #1 Have you or your client’s interactive budgets gone up, down or stayed the same this year? a) Increased b) Decreased c) Stayed the same d) No budget for interactive marketing
10. • There are so many channels now to spread a brand or push out a campaign • Flash reusability – more bang for your buck! • Match to your audience • Drive traffic appropriately • Track and measure!
11. What We’ll Be Covering 1) Social Media Technologies 2) 3D Explosion on the web 3) Going Beyond the Web 4) Mobile Technologies 5) Blurring the Line Between Online/Offline 5) The Future of Desktop Marketing 6) Integrated Campaigns (How to Use it all Together)
14. • Brands use Blogs to communicate with their customers directly • They offer a more honest and personal view than traditional marketing channels • Thought-leadership / Credibility • Low-cost or free Blog Platform (Blogger, WordPress, MoveableType) Blogs
15. • Even more personal when CEO’s host their own personal blog • Thought-leadership both externally and internally Blogs
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17. Poll #2 Do you tweet under your personal name or your company/brand? a) Personal Name b) Your Company/Brand c) Both d) I don’t use Twitter
19. • The new blog (Micro-blogging) • Zappos: CEO Tony Hsieh has personal conversations and gives away product • Connects locally for events, giveaways, etc. • Fits perfectly with their customer-centric approach Twitter
21. • Apple vs. Skittles example • Apple using consumers to do marketing for them • Skittles pulling real-time “#skittles” tweets into their corporate site • Lack of filtering had a negative effect Twitter
24. • Excellent extension channel to any marketing campaign • Rich interactivity and “Viral” • On the Web with MySpace, Facebook, and Blogs • Also for Desktop (Yahoo, Apple, Google, AIR) • Not just B2C - also a strong tool for B2B marketing Widgets
40. • “ Minority Report” type interaction • Microsoft Surface / Apple iPhone technology leading charge • No keyboard, no mouse • The future of digital interaction! Multi-touch Interactive Display
43. Poll #3 Does your brand have a reachable presence via mobile device? a) Absolutely! b) We have a mobile site c) We have some neat mobile apps c) I don’t think we have anything
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45. • Each month, 10.3 million U.S. mobile phone subscribers access video content via their phones — up 14% from 2007 • Among mobile video users, Apple’s iPhone is the most popular phone: as of Q3 2008, 11% of all streaming video users were using an Apple iPhone, and 35% of iPhone users reported regularly using mobile video (compared to about 5% of all mobile subscribers) Mobile Video
48. • PDA, Mobile gaming, etc. • Thirty-six percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002 • 190 million households will use a next-generation video game console in 2012 • Of the above, 148 million households will have this console connected to the Internet http://www.grabstats.com/statcategorymain.asp?StatCatID=13 Other Mobile Devices
52. Interactive TV / Web Synchronizations • Data / Animations / Videos real-time synchronizations between TV and Web • Turn passive TV watching experience into interactive • More user experiences increase time spent with your story, and your brand
55. • Bring the Web to the Desktop • Endless possibilities! • Leverage existing Web technologies like Flash, HTML, JavaScript, and Flex • Customized and personalized applications • Also a great tool for internal marketing communications and sales team Adobe AIR
58. • Technology channels really play along with the rest of a traditional marketing campaign • Critical in building awareness • Builds “viral” quality both online and offline • Holistic and integrated • R.O.I. trackable and measureable Integrated Campaign