Tara Etherington from Ribot looks at Tesco's Endless Aisles project that was borne out of a collaboration between Tesco and Ridot

1. Endless Aisles
Tesco Innovation

2. Who are we?
And who am I?

3. Tesco Innovation
Text
Our long term relationship

4. What problem are we
trying to solve?

5. 1
Disconnection between
online and physical

6. 2
Limited range in store

7. 3
Lack of product discoverability

8. 4
NKS

9. Objectives?

10. 1
The whole range instore

11. 2
Create Online Awareness

12. 3
Break technology barrier

13. The solution

14. An 80” touch display
replacing an entire shelf unit

16. UX Considerations
Of which there were many, but I’ve only got time for a few.

17. Kinect

18. Engagement

22. Height

24. Search

26. Hurdles

27. Simplicity

28. Change in resource

29. Team Resource
Developer
UX Designer
Developer
Motion Designer
Product Owner
Dev Lead
CDO

30. Team Resource
Developer
Developer
Dev Lead/Product Owner
UX Designer
Motion Designer
CDO

31. Physical Space
Sourci
ng
Product
cement
Pla
Printing
dware
Har
Health &
Safety
Red Tap
e

32. Compromises

33. Watch
Learn
Tweak

35. The vision

39. Results

40. 1
EA raised toy range
awareness for most users

41. 2
Most agreed strongly that
it gave buying inspiration

42. 3
Most said it made their
shopping trip easier

43. 4
A significant proportion said it was
influential in making them return.

44. 5
Half said they would buy something
seen on-screen that day

45. Whoop Whoop!
What’s next for the Endless Aisle?

46. Learn to love to learn
This is the end of my 20 minutes.

47. Thanks!
@mspants