In this webinar (first given on 2 October 2014) I introduce a simple, yet very pragmatic approach to structure, plan and set-up a project in a matrix organization with strong line management and a weak project culture. I explain the need and value for developing a compelling project motivation, vision and objectives. I outline how to engage stakeholders in building a work package structure, outlining a project organization, implementing an early warning system for plan deviations, establishing risk analysis and management. Last but not least, I elaborate on how to cultivate continuous learning in a matrix organization.