Marketing Your Coaching Business Online - 4B Strategies

Friday, November 12, 2010
Copyright 4B Strategies 2010
www.4bstrategies.com

Today

 In coaching, the measure of marketing
effectiveness is not the number of people
who hear your message but rather how
effectively and quickly you can get a client to
share their problems with you.

Who is your target market ?
Where do they hang out ?
What do they need, want ?
How to reach them ?

- web site, blog, LinkedIn, article sites, posts
on other blogs

P
a
r
t
y
Home
Do
Do

Twitter
Facebook
Linked In
Etc.
Blog
Coaching
 Speaking
Writing

A. Know your Client
Build your:
B. Visibility
C. Credibility
D. Relationships

-content that is useful to your clients, relevant,
timely, current, thoughtful, thought provoking

-blog comments, respond quickly to emails
-have a Google alert on your name and on topics of
interest to your clients, email newsletter, ask questions,
ask for help with something

 Don’t try to impress
◦ People don’t find it persuasive
 Needs, wishes, wants
 Person to Person
 Tell a Story

 We don’t best communicate information when
we want to convey it.
 Instead, communication is most effective
when we ensure that what we have to offer is
accessible and useful right at the point when
someone in need starts looking for it.

 Social Media IS NOT for making money
 Social Media IS about getting people to know
like and trust you.

Trust
Outstanding
Visibility
Makes you
credible
Increase
Referrals
Offer
Services
Perceived as
Expert
Familiarity
New
Relationships
Demand
Higher Prices

T
O
M I
O P
F
N D

The Best Of the Best
 Social Media
◦ LinkedIn
 Blog
 Wordpress
◦ Wordpress Direct –
interface and
optimization
 Email
 MailChimp
◦ Free email up to 1,000
users or 6,000 emails
 Web Hosting
 Hostgator
◦ Hosting – 7.95/month =
unlimited domains

 Yola.com
 Weebly.com
◦ Has a blog page option
◦ Youtube videos etc.

1. Don't cut and paste your résumé
2. Use your voice
3. Write a personal tagline
4. Put your elevator pitch to work
5. Point out your skills
6. Explain your experience
7. Distinguish yourself from the crowd
8. Ask and answer questions
9. Improve your search page rank
10. Build your connections

 Helping busy people search
 Online tracking systems
 Nurturing the core community
 Helping people help you
 Becoming a more valuable resource
 Word of mouth
 Participating in the broader marketplace

 Pat Snow
 514 481 1501
 Michelle King
 514 928 0080
 Email
 4BStrategies@gmail.com
 Website
 4bstrategies.com

 November 26th
LinkedIn - How to setup and configure your LinkedIn account to maximize
your visibility and ease of promoting you in your business.
 Profiles
 Search Engine – Making your profile more searchable
 Visibility
 Presentations
 Video
 December 10th
Facebook– How to setup and configure your Facebook account to maximize
your visibility and ease of promoting you in your business.
 Profiles
 Events
 Fan Pages
 Advertising

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