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Any experience
 with builders?
Then you know that often

not all expectations are met.
You may not use these pages
       any longer...
But web company listings
  give you not more than just a contact




builder selection with so limited info
   is like pla...
Correct category selection




               in a deep Yahoo like tree
                  is another headache
Library syst...
And when asked on county,




         webs neglect the fact that
     job distance is a providers’ choice.
House painter ...
The depth of issues looks
        endless
Solution will do with
       5 ones
  cornerst
Rating                         Ranking



              User-created
                content




    Tagging            Ge...
The focus is on
   reviews

When selecting a provider
authentic reviews
represent a key resource
Reviews are great
also as an inpiration

   and users can discuss
   their experience
   right next to reviews
Providers select
              the region they cover

Resuls show first
providers
within reach
Best rated come first




 ...
Search = Tags + Geo
 You can search by auto-suggested tags.
 Reviews may have many tags. Results can be narrowed   by sele...
realize
that the real challenge is
        to build a


Marketplace
Marketplace
Providing a platform
focused on building or finding
good reputation




                                 We ta...
Marketplace
Providers
build their on-line review portfolios and
win jobs




                                      Users
 ...
Business Model? Freemium
• Free to users
• Providers
  •   Free Mini plan


  • Paid monthly plans
  •   More on the web: ...
What’s the plan to tackle
       “chicken-and-egg problem”?
    How to get reviews, users without providers and providers ...
The Roadmap

• Bids
• Facebook - social graph
  integration


• Ranking
• Mobile UIon photos
  GPS usage
            for s...
Unique selling proposition
 Valuable and scarce content
 specifically focused [niche]

 GEO + social networks




 Hot top...
Approching final...



 Before buying a phone,
do you read about it first
      on the web?
Would you care to read first on a provider
 before he demolishes your bathroom?




 We want to empower you!
Let’s turn a nightmare into a joy!
The End

   info@NejRemeslnici.cz
facebook.com/NejRemeslnici
 twitter.com/NejRemeslnici
Bonus material
   The next slide’s diagram shows
                that
  each review or job posted
   drives more web traff...
Select a provider                    Write a review




                     Reviews of
                    concrete jobs
...
SEO is still needed to drive traffic

                          With a good SEO:
                          Offering small ...
NejRemeslnici Overview - English [view full screen]
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NejRemeslnici Overview - English [view full screen]

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NejRemeslnici Overview - English [view full screen]

  1. 1. Any experience with builders? Then you know that often not all expectations are met.
  2. 2. You may not use these pages any longer...
  3. 3. But web company listings give you not more than just a contact builder selection with so limited info is like playing Russian roulette
  4. 4. Correct category selection in a deep Yahoo like tree is another headache Library system from Austrian-Hungarian monarchy does not belong to 21st century.
  5. 5. And when asked on county, webs neglect the fact that job distance is a providers’ choice. House painter won’t travel far, kitchen provider will come to Praha from Zlín.
  6. 6. The depth of issues looks endless
  7. 7. Solution will do with 5 ones cornerst
  8. 8. Rating Ranking User-created content Tagging Geo-search
  9. 9. The focus is on reviews When selecting a provider authentic reviews represent a key resource
  10. 10. Reviews are great also as an inpiration and users can discuss their experience right next to reviews
  11. 11. Providers select the region they cover Resuls show first providers within reach Best rated come first More on search on our blog
  12. 12. Search = Tags + Geo You can search by auto-suggested tags. Reviews may have many tags. Results can be narrowed by selecting related tags. Reviews are assigned tags automatically by a heuristic engine. More on tags on our blog
  13. 13. realize that the real challenge is to build a Marketplace
  14. 14. Marketplace Providing a platform focused on building or finding good reputation We take care of the content quality, we invest into building a flourishing community
  15. 15. Marketplace Providers build their on-line review portfolios and win jobs Users find inspiration, advice and proven providers
  16. 16. Business Model? Freemium • Free to users • Providers • Free Mini plan • Paid monthly plans • More on the web: Info for providers
  17. 17. What’s the plan to tackle “chicken-and-egg problem”? How to get reviews, users without providers and providers without traffic... • Partnerships • User competitions • Social networks • Taking care of the first bids manually • Exhibitions, PR, ... • ... and lot of unglamorous work with an iron nerve
  18. 18. The Roadmap • Bids • Facebook - social graph integration • Ranking • Mobile UIon photos GPS usage for smartphones;
  19. 19. Unique selling proposition Valuable and scarce content specifically focused [niche] GEO + social networks Hot topic for 2010 SEO vs Social Media (and GEO) (link to a SheoMoney article) We are not yet another firm catalogue neither a useless phone number collection
  20. 20. Approching final... Before buying a phone, do you read about it first on the web?
  21. 21. Would you care to read first on a provider before he demolishes your bathroom? We want to empower you!
  22. 22. Let’s turn a nightmare into a joy!
  23. 23. The End info@NejRemeslnici.cz facebook.com/NejRemeslnici twitter.com/NejRemeslnici
  24. 24. Bonus material The next slide’s diagram shows that each review or job posted drives more web traffic. PS: Entry point anywhere.
  25. 25. Select a provider Write a review Reviews of concrete jobs Enter a job Get inspired for demand the next project
  26. 26. SEO is still needed to drive traffic With a good SEO: Offering small service providers better search engine results than their tiny webs PPC and careful keyword selection is a good traffic driver. Small providers unable to run efficient AdWords / Sklik campaigns

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