College Underground Radio is an internet radio station chain targeting listeners ages 21-28 through unique programming and social media integration. It has over 14,000 monthly unique listeners growing 26% monthly. The summary describes the station's variety of music, request-based programming, and focus on interactivity. It also mentions targeting millennials and details various sponsorship and advertising opportunities available.
6. Website Traffic College Underground Radio listeners/visitors are located in every state of the Union The site traffic is split evenly urban and rural Website Visitors are averaging 4+ page views per visit. Approximately 60% of our visitors are returning visitors each month. Over 14,000 uniques interact with the College Underground Radio chain each month. Visitor traffic is increasing each month by 40%.
7. College Underground Radio Listeners & Visitors We believe and research supports that they trust the recommendation of their friends over traditional advertising. Social networks have fundamentally shifted the way the corporate world speaks to Gen Y. College Underground Radio’s “millenials” are more self-empowered and more engaged with friends “online” than ever before
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9. Put your eggs all in one basket - All in one convenient and inclusive package for a fraction of the cost of terrestrial radio advertising. College Underground Radio wants to partner with you as we grow our A21-28 core demographic. . As our partner, we offer you our: Online Radio Social Media Websites Special Sponsor areas Events/Concerts
10. Standard Sponsored Content College Underground Radio gives you the flexibility to create the exact advertising campaign that is right for your marketing efforts. By combining a variety of advertising units, you have a powerful advertising platform unlike any other internet radio station on the Web. Friends Of The Station Displays a link to and explanation of your companies website on the main traffic pages of the CUR website Weblinks Displays a link to and description of your company’s website on the Cool Companies Links page of the CUR website. Header Banners Displays a horizontal banner at the header of the main traffic pages of the CUR website. Footer Banners Displays a horizontal banner at the bottom of the main traffic pages of the CUR website. Social Media Facebook, Myspace, Email marketing campaigns
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12. “ Discover” All levels of “Sponsorship” are available. Using the American Idol concept we bring you “Discover”, an amazingly popular vehicle for our listeners. As “judges” our listeners discover new artists before they become mainstream. Each month up to 6 bands compete for votes from our listeners with the winner receiving 3 of their tracks in the following month’s playlist rotation. The participating bands promote to their fans impacting the visitor count to this page
13. “ Featured Artist” Around that, we highlight the artist’s: “Featured Artist” is a monthly segment where we expose listeners and website visitors to one special artist. Bands promote to their fans through social media impacting webpage visitors Music Biography Pictures Video
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15. “ CUR TV” We introduce the listener and website visitor to a performance of an artist through their music videos. You heard them. Now you can see them. The best music videos from the bands and artists on College Underground Radio Live stream of select bands and artists. All music video genres represented All artists are represented on College Underground Radio Bands promote to their fans that their video is playing on our station It’s CUR TV Its not MTV.
16. “ The Underground” We take advantage of the “program-mercial” format: We introduce the listener to an artist in a twenty minute infomercial that includes: three to four cuts of the artist, wraparounds about the act and an interview with the band. Within the program there will be information for the listener to find the band’s website, My Space, Face Book or where to purchase their music or merchandise.
17. Other Promotional Avenues: Under Development Viral marketing opportunities and social media links. Weekly 15 minute music news show Friday Night Concerts, a weekly concert streamed to colleges across the USA. Tours, live performances and local promotions A constant linkage through our e-services that links your product or service to artists or programs. ..and if you have something you want to try, we are all ears and flexible enough to pull it off.
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19. The Team Plus: General Managers in each station Talent Scouts around the world Dave Hottle, CPC 27+ years Talent Management, Sales, Franchising and Business experience. Bud Becker 35+ years Music, Radio Consulting, Promotions and Advertising experience John West Project Consultant, 30 years performance and artist mgmt Cheryl Wyatt Music Editor and Talent Scout
20. We only target A21-28 and promote your brand in environments with nearly unlimited creative potential. Summary: College Underground Radio is the new combination of Internet listener driven radio programming and social media.
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Editor's Notes
With subscription licenses you will be selling directly to universities and colleges. You will be calling on career centers and offering one or more year subscription licenses whereby their students can access the system from their dorm rooms and career centers. Less than 20% of universities polled have a video training system to find jobs. However, the majority plan to add this tool within the next couple of years. T