2. Orris Target Audience
Primary TG
• High Net worth individuals
• Senior level professionals
• Real estate investors
Secondary TG
• Higher middle class income group
3. Campaign Idea
• Concept: The concept of vacationless homes is to
promote the comfort and amenities that Orris
Homes provide. We will be promoting that Living
in Orris homes is like being on vacation.
• After every 6-8 months you feel a need to break
out and go out on vacation. You dont want that
same life , you want a fresh air to breath.
• Orris homes removes the word VACATION from
your life. ORRIS HOMES is synonym of VACATION.
Here everyday and every night brings you that
feeling of being on vacation.
5. Facebook: Sample Post
• Who doesn't enjoy going on holidays? Ever
imagined how would it be, living in a holiday
home all your life? Experience the most
luxurious, pleasing and unforgettable holiday by
living at Curio City, Orris.
• Orris provides you a chance to enjoy a long
never-ending 365 days holidays by booking a
home with us.
6. Facebook: Tab Idea
• Tab will be divided into 2 parts.
• The left hand side will show the things you
want on your vacation
• The right hand side will show that all those
things you get at Orris Homes.
7. Twitter: Sample Tweets
• Planning to take a #vacation? You won’t need
one when you stay at Orris #VactionLikeHomes
• Things that you look for when going for holidays,
will now be available at your own home at Orris
#VactionLikeHomes
• You won’t need a vacation to take a walk in
serene greenery or relax your mind when you
stay at Orris #ExpectTheBest #VactionLikeHomes
8. Viral: Video
• A video where an internet user is facing issues
with booking flight tickets & hotel suite for
vacation.
• On the other hand the Orris Home Owner
never goes on vacation as he lives a life which
feels like vacation due to ORRIS HOMES
9. Offline activities
• Promoting on hoardings and banners on
highways : VACATIONLESS HOMES
• Advertisement promoting the same on
Radio/Television.
10. Offline activities
• Promoting on hoardings and banners on
highways : VACATIONLESS HOMES
• Advertisement promoting the same on
Radio/Television.
