An appeal towards better terminology with online development.

1. Online Gifts and Online Giving
ARE NOT
Online Fundraising
twitter.com/ mikeyames http://techhermit.blogspot.com
michael.ames@pursuant.net

2. Development
Cycle
Identification
Cultivation
Solicitation
Fulfillment
Stewardship
twitter.com/ mikeyames http://techhermit.blogspot.com
michael.ames@pursuant.net

3. Classic
Fundraising
http://www.flickr.com/photos/78428166@N00/512966822/
Identification http://www.flickr.com/photos/78428166@N00/143202334/
Cultivation
Solicitation
Fulfillment
Stewardship
http://www.intuitivmedia.net/data/picture/thumbnail/25.jpg
twitter.com/ mikeyames http://techhermit.blogspot.com
http://www.flickr.com/photos/ameliaps/171257741/
michael.ames@pursuant.net http://www.old-picture.com/american-history-1900-1930s/pictures/Carnegie-A.jpg

4. Direct Mail
Fundraising
http://www.flickr.com/photos/funtomas/162339016/
Identification
Cultivation http://www.flickr.com/photos/inkdphotos/3472854002/
Solicitation
Fulfillment
Stewardship
http://www.flickr.com/photos/shutterkate/3151258891/
twitter.com/ mikeyames http://techhermit.blogspot.com
michael.ames@pursuant.net http://www.flickr.com/photos/howardlake/3212182015/

5. Telephone
Fundraising
http://www.flickr.com/photos/inkdphotos/3472854002/
http://www.flickr.com/photos/funtomas/162339016/
Identification
Cultivation
Solicitation
Fulfillment
Stewardship
http://www.flickr.com/photos/21317126@N04/2646368016/
http://www.flickr.com/photos/shutterkate/3151258891/
twitter.com/ mikeyames http://techhermit.blogspot.com
http://www.flickr.com/photos/howardlake/3212182015/
michael.ames@pursuant.net http://www.flickr.com/photos/21317126@N04/2646368016/

6. Online
Fundraising
(Circa 1994)
Identification
Cultivation
Solicitation
Fulfillment
Stewardship
Have we improved in 15 years?
twitter.com/ mikeyames http://techhermit.blogspot.com
michael.ames@pursuant.net

7. Online Gifts, Online Giving and
Online Fundraising
Online Gifts – Money that happens to be donated through some online
interface.
Online Giving – The action of donors who happen to donate through some
online interface.
Online Fundraising – Strategic understanding of human behavior in the
various online environments, the chosen objectives of an organization to
direct that behavior of their existing and potential donors, and the
subsequent strategy to meet those objectives by utilizing appropriate
online technology.
twitter.com/ mikeyames http://techhermit.blogspot.com
michael.ames@pursuant.net

8. Online Gifts, Online Giving and Online Fundraising
Clicking on this button
does not initiate online
fundraising.
twitter.com/ mikeyames http://techhermit.blogspot.com
michael.ames@pursuant.net

9. Online Gifts, Online Giving and Online Fundraising
Money donated through this page is
an example of online giving resulting
in an online gift, it is NOT necessarily
online fundraising.
twitter.com/ mikeyames http://techhermit.blogspot.com
michael.ames@pursuant.net

10. •Intentional Web Design
Online •One Way Communication
Fundraising Email
Newsletters, Quarterlys, Annuals
Donor Story Video
•Two Way Communication
•Electronic Direct Address Updates
Social Web
•Email Acquisition Strategies Blogs Participation
•Online Listening Strategies Blog Content Creation
Identification
Cultivation •eSolicitation
•Behavioral Data •Interactive Video
Solicitation
•Open and Click-through Rates •Variable Data Videos
•Segmented/Informed Follow Up •Segmented Appeals
Fulfillment •Segmented Gift Arrays
•Campaign Microsites
Stewardship •Person to Person Microsites
Observation
•Email Confirmation Gift Receipts
•Donor Stories
•Electronic Payment Gateways
•Holiday Greetings
•One-time and Monthly Giving Options
twitter.com/ mikeyames http://techhermit.blogspot.com
michael.ames@pursuant.net

11. Get hold of me.
I would love to talk…
Mikey Ames
twitter.com/ mikeyames
http://techhermit.blogspot.com
michael.ames@pursuant.net