Tapping the Main Line
Designing for learned and evolved responses
Mike Stenhouse / Trampoline Systems / Donotremove
“ To further confound the problem of
understanding motivation, Maslow points
out that motives are not always conscious.
In the average person, he believes, they are
more often unconscious than conscious —
showing the inﬂuence on his thinking of
Freudian psychologists who have long
been concerned with the hidden causes of
Unfortunately, we quickly ﬁnd out that
expectations don’t drive how users
interact with our designs. They look
elsewhere, to the visual clues and a well-
designed ﬂow, to ensure they have the
delightful experience we’re hoping for.
Here’s the cool thing about Twitter. It’s side by
side communication. Here’s a picture of Dan & I
(Ed). Say Dan twitters ‘hey, I’ve found this
amazing site, go check it out.’ Do I question it?
Do I have defenses up? No. I go straight there.
A close and harmonious relationship in
which the people or groups concerned
understand each other's feelings or ideas
and communicate well.
“Rapport” in the dictionary
The more Themail conﬁrmed
their expectations—that is, their mental
model of what their relationships were like
—the more they enjoyed using the tool.
Hartmann argued that gratiﬁcation is
gained from the sheer exercise of one's
functions, as when a child is delighted by
learning to walk or to draw, and Rapaport
identiﬁed novelty-seeking as a self-
“ The ideal in gameplay, the goal every
developer aims for, is an experience that
keeps players in a “ﬂow” state —
constantly surﬁng the edges of their
abilities without bogging down. [...] The
ﬂow comes from constantly discovering
innovative ways to solve these open-
“ The assistant professor of cognitive science at
Rensselaer Polytechnic Institute has demonstrated
that the shapes of letters in 100 writing systems
reﬂect common ones seen in nature: Take the letter
“A”—it looks like a mountain, he says. And “Y” might
remind one of a tree with branches. He also showed
that across different languages most characters take
three strokes to write out. That’s because, he says,
three is the highest quantity a person’s brain can
perceive without resorting to counting.
There is a span of absolute judgement that can
distinguish about seven categories and that there
is a span of attention that will encompass about
six objects at a glance.
It seems that by adding more dimensions
and requiring crude, binary, yes-no
judgements on each attribute we can
extend the span of absolute judgement
from seven to at least 150.
“ Dunbar’s surveys of village and tribe sizes also appeared
to approximate this predicted value, including 150 as the
estimated size of a neolithic farming village; 150 as the
splitting point of Hutterite settlements; 200 as the upper
bound on the number of academics in a discipline’s sub-
specialization; 150 as the basic unit size of professional
armies in Roman antiquity and in modern times since
the 16th century; and notions of appropriate company
Inﬂuence by Robert Cialdini
Sources of Power by Gary Klein
Permission Marketing by Seth Godin
A Theory of Fun by Raph Koster
Mind Hacks by Stafford and Webb
Blink by Malcolm Gladwell
Tricks of the Mind by Derren Brown
Yes! by Goldstein, Martin & Cialdini
Freakonomics by Levitt & Dubner
Offenbar haben Sie einen Ad-Blocker installiert. Wenn Sie SlideShare auf die Whitelist für Ihren Werbeblocker setzen, helfen Sie unserer Gemeinschaft von Inhaltserstellern.
Sie hassen Werbung?
Wir haben unsere Datenschutzbestimmungen aktualisiert.
Wir haben unsere Datenschutzbestimmungen aktualisiert, um den neuen globalen Regeln zum Thema Datenschutzbestimmungen gerecht zu werden und dir einen Einblick in die begrenzten Möglichkeiten zu geben, wie wir deine Daten nutzen.
Die Einzelheiten findest du unten. Indem du sie akzeptierst, erklärst du dich mit den aktualisierten Datenschutzbestimmungen einverstanden.