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cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH
6 To-Dos für 2015
Was gibt’s zu tun in Social Media?
Socialme6 To-Dos für 2015
« Avoid innovation,
and fix the basics. »
Russell Davies @undermanager
Foto by C. Tucker Beckett
#1 Your Story?
Socialme6 To-Dos für 2015
Produkt
Produkt
Was/Wie
Werte
Erlebnisse
Bullshit-Bla Bullshit-Bla
Bullshit-Bla Bullshit-Bla
Socialme6 To-Dos für 2015
Conversion Rate = 0%
Conversion Rate = 8.9%
#2 Be Bold!
Socialme6 To-Dos für 2015
«Be consistent, not
uniform. »
www.gov.uk/design-principles
Socialme6 To-Dos für 2015
Socialme6 To-Dos für 2015
#3 Integrate Real Life!
cooala GmbH, Copyright 2012 16
cooala GmbH, Copyright 2012
#4 Earned Media – echt jetzt!
cooala GmbH, Copyright 2012
Uni
Unilever
cooala GmbH, Copyright 2012 20
#5 Rented Media à Paid Media
21Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014
0%
5%
10%
15%
20%
25%
£0m
£50m
£100m
£150m
£200m
£250m
£300m
£350m
£400m
£450m
2011 2012 2013 2014 2015
UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans
«Stop making Facebook
the center of your
relationship marketing
efforts»
Nate Elliott, VP and Principal Analyst at Forrester.
vs
Number of Users,
worldwide
Organic Reach
Engagement Rate
2.5 - 3.3 Mrd.1.39 Mrd.
99.7 – 94.6 %2 %
1.58 – 6.5%0.07%
E-MailFacebook
Willingness
to hear about brands
21 %17 %
#6 Owned Media
Socialme6 To-Dos für 2015
cooala GmbH, Copyright 2012 26
Socialme6 To-Dos für 2015
Your Web Site
à Take back control
cooala GmbH, Copyright 2012
https://smm15.cooa.lahttp://smm15.cooa.la
« The strategy is
delivery. »
And try the new cooala: http://cooa.la

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Socialme6 To-Dos für 2015