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Mike Schwede, mike.schwede.ch, @mikeschwede
Self Marketing! #erni2017

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70 Erni Managers
250 Followers
3 Tweets p. Week
0.5% Retweets
5.46m contacts

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http://www.edelman.com/global-results/

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1976 - 1997 Grow
1998 - 2011 Agency
2012+ Coach / Startups

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Community:
8,573 Twitter Followers
3,083 LinkedIn
Connections
2,262 Facebook Friends
158,000 Google Results
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Twitter:
22.5m impressions from
2,958 mentions
by 1,312 users.
Worth ~1million CHF.
“Mike Schwede” in Numbers, last 365 days

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Benefits?
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1. Reach a (niche) communities
2. News and influencer coverage
3. Business inquiries
4. Recruiting: Outreach to potential employers
5. Inspirations and crowd ideas

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7 steps to
become a master

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1. What’s target audience?
Coworkers
New
Employees
Existing
Customers
New
Customers
Influencer
Media
Competitors
Suppliers
Friends & Family

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2. What’s your story? Who are you?

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Needs, Interests,
User Situations, Experiences,
your daily life
Knowledge, Insights,
Research
Products, Offering,
Brand
Values, Dreams, Visions
User Centric Content Funnel

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Better Content Strategy

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vs
Content Supply
133’000 Results
Content Demand
10-100 (monthly)
pension planning
It’s a content market!

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3. What’s your format?

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Be bold, clear, simple

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http://www.edelman.com/global-results/

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Creating
vs
Sharing

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Erni Content
Your Content
Research,
Articles, Media
Customer
Content
Inspiring Quotes,
Pictures
4. What are your content sources?
Guest Blogger

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5. What’s your plattform?
Huge reach, also b2b
(Don’t forget Groups)
Business & HR
(Don’t forget Groups) Efficient and agile. Media!
Broadcasts & Service
<20J - not really
Eigenes Hub / Blog
and other Forums
Good old newsletter
Influencer: Reach + Credibility
2nd biggest search engine
Branding
< 40J - Pic & Video
Branding

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6. How to engage?

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don’t sell

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7. Tools?
buffer.com | Tweetdeck | Hootsuite

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agile & quick
measure & improve
strategy=delivery
Mike Schwede, mike.schwede.ch, @mikeschwede

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Self Marketing Workshop!
#erni2017

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The Interview
Interview your neighbour. 4 minutes!
Take notes, provide the notes and change
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1. What are your core competences?
2. Is it fun and fulfilling?
3. What’s the typical role in my team? Leader, Challenger, Analyst,...

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The Brainstorming: 5min each
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1. Explain what topics (or even Hashtags) you would like to tweet
about?
2. Challenge / Enhance the ideas of your neighbour
3. Take notes, please

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Your first tweet: 5min each
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What would you tweet right now?
● 140 characters!
● Picture?
● Make it engaging
● Note it down

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Action:
Please keep fingers
crossed. Excited to speak
today at @accenture
#futureofwork.
Pictures:
What a great stage /
audience. Excited to speak
today at @accenture
#futureofwork. ((PHOTO))

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See how...
Learn how...
5 learnings from...
5 tasks to...

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See how...
We leveraged /achieved.
Read how...

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This is awesome! What do
you think about?
Comment or Quote
Retweet.

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twitter.com/welcome
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1. Name / Password
2. Username, 15 characters
mikeschwede
cooala_ceo
socialmediaguy
engagementboost
3. Follow 20 interesting people

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6 Weeks
List & Try
3-6 Month until
the magic moment
12 Month
a real commnity

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