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ROI of Social Media
SHOW ME THE MONEY,[object Object]
Who Are You?,[object Object],Mike Schaffer,[object Object],Social Media and Online Marketing Manager,[object Object],Background in Sports/Restaurant/Entertainment PR,[object Object],PR and Social Media Blogger,[object Object],Among PR Pros on Twitter: Top 100, Top 30, #21 Most Influential,[object Object],Twitter: @mikeschaffer,[object Object]
…And What Do You Do?,[object Object],[object Object]
 Offices in Washington, DC; Nashville, TN (HQ); Hawaii
 Agency in-house resources	- Brand campaign development,[object Object],	- Online advertising,[object Object],	- Website development,[object Object],	- Social media management,[object Object],	- Photography and video production,[object Object],	- Custom publications,[object Object],	- Contact center,[object Object],		- Chats, comments, calls and emails with client prospects,[object Object]
Our Agenda,[object Object],[object Object]
 Four Truths About ROI
Solutions For Your Problems
 Getting Social,[object Object]
What is Social Media?,[object Object],Social media is a universe of online networks that allow people around the world to connect with each other every day.,[object Object],Each network has different audiences and features.,[object Object],“Social media…is a category of online media where people are talking, participating, sharing, networking, and bookmarking … [encouraging] discussion, feedback, voting, comments, and sharing of information from all interested parties.”  ,[object Object],– Ron Jones, Search Engine Watch ,[object Object]
Staggering Stats!,[object Object],[object Object]
Facebook alone has over 200 million unique visitors every day.
 People will spend 700 BILLION minutes per month on Facebook.
 51% of active Twitter users follow companies, brands or products on social networks.
Over 68,000 Tweets per minute (via tweespeed.com 11 OCT 2010)
 LinkedIn: Growing at roughly one new member per second.
 24 hours of video are uploaded to YouTube every minute, and YouTube clocks 2 billion views per day.
 70,000 new blogs go onto the web every day.,[object Object]
Types of Social Media ROI,[object Object],[object Object]
 Online Network Growth
 Customer Loyalty
 Increased Traffic (foot and web)
 Brand Affinity
 Brand Engagement
 PR/Marketing/Advertising Support,[object Object]
Social Media: Not the “Silver Bullet”,[object Object],It is not the be-all and end-all of marketing in the year 2010 and beyond. ,[object Object],Social media should:,[object Object],[object Object],       communications plans,[object Object],[object Object]
 Be supported by your branding and advertising,[object Object]

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PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 

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