LinkedIn Power Ups - tips for improving your LinkedIn approach
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Some easy ways to improve your LinkedIn approach and use it as a more effective tool. Presentation given at Chamber of Commerce luncheon - targeted for business professionals.
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LinkedIn Power Ups - tips for improving your LinkedIn approach
- 1. THE CHAMBER LinkedIn Power Ups Mike McDowell – Director of Web and Digital KPS3 Marketing
- 2. LINKEDIN POWER UPS LinkedIn for Dataheads © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 3. LINKEDIN POWER UPS • 2 people join LinkedIn every second • 7,500+ searches every minute • 200 million users • 60% men, 40% female • Most users 25-54 © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 4. LINKEDIN POWER UPS © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 5. LINKEDIN POWER UPS Value of LinkedIn © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 6. LINKEDIN POWER UPS • Grow your reach/network • Develop your brand • Increase engagement • Drive website traffic • Generate leads/customers • Recruit talent © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 7. LINKEDIN POWER UPS Define Your Objectives © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 8. LINKEDIN POWER UPS • Business objectives • HR objectives • Branding objectives © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 9. LINKEDIN POWER UPS Content is Still King © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 10. LINKEDIN POWER UPS • SHARE SOMETHING OF VALUE – Blog posts – Interesting articles/content – Webinar or events – Status updates – White papers/reports – Stop selfish promotion © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 11. LINKEDIN POWER UPS Community Manager © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 12. LINKEDIN POWER UPS • Monitor/measure • Content planning • Content development/publication • Manage comments, questions • Customer service, where applicable • Involve team in larger communication strategy © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 13. LINKEDIN POWER UPS Power Up Your Presence © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 14. LINKEDIN POWER UPS Complete Your Profile • First thing you should do • Aim for 100% • LinkedIn gives you prompts • Profile is only as good as it is complete • Go above and beyond the resume © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 15. LINKEDIN POWER UPS Claim Your Vanity URL • Looks more professional • Easier to share • linkedin.com/profile/public-profile-settings linkedin.com/in/mikemcdowell © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 16. LINKEDIN POWER UPS Set Your Photo OK Better Best © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 17. LINKEDIN POWER UPS Set Your Links. Make them Interesting. © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 18. LINKEDIN POWER UPS Use Profile Buttons © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 19. LINKEDIN POWER UPS Use Apps • Feed in content. Feed your brand. © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 20. LINKEDIN POWER UPS Endorse. Get Endorsed. © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 21. LINKEDIN POWER UPS Save a Search © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 22. LINKEDIN POWER UPS Check Out Who’s Checking You Out © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 23. LINKEDIN POWER UPS Read Your “Network Updates” © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 24. LINKEDIN POWER UPS Optimize Your Profile for Search • Select 5-7 terms you think people may use when searching for “you” • Don’t think like you. Think like them. • Pepper them in your profile • Be creative, but don’t get too clever © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 25. LINKEDIN POWER UPS Leverage the Power of Groups • Join relevant groups • Participate • You can bypass the need for a direct connection for messaging • View profiles without direct connection © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 26. LINKEDIN POWER UPS Leverage Search & Your Network © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 27. LINKEDIN POWER UPS Use Your Company Page © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 28. LINKEDIN POWER UPS Use Your Company Page • Provide company updates (targeted) • Add videos • Add whitepapers/reports/presentations • List job openings • List products/services (can be targeted) • Have another online presence © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 29. LINKEDIN POWER UPS Feeling More Pumped Up Now? © KPS3 2013. Not to be reproduced or used without permission. kps3.com
- 30. QUESTIONS? I have (some) answers.