Mike Kuniavsky discusses three trends in technology: devices becoming cheaper over time, generic devices becoming more specialized, and computing moving from local to remote. He proposes a new model of "service avatars" that are experiences and interfaces that span multiple devices and provide identity, control, and support across both terminal devices and appliances. Service avatars would be supported by an operating system that enables rapid iteration, microtransactions, and an ecosystem of connected services.

1. Mike Kuniavsky
SEE
Amsterdam
November 10, 2010
SERVICE AVATARS

8. THREE TRENDS

9. $1500* $0.50
* CPI Adjusted
1989 2010
1. EXPENSIVE TO CHEAP

10.  16MIPS
 640X480 24-BIT LCD VIDEO CONTROLLER
 USB 2.0
 24 A/D CHANNELS (FOR AUDIO AND I/O)
 CAPACITIVE SENSING (FOR MULTI-TOUCH)
 1 CM SQUARE
 $5 (IN QUANTITY)
 PIC24FJ256DA210 PRODUCT FAMILY

11. 2. GENERIC TO SPECIFIC

12. 3. LOCAL TO REMOTE

13. APPLIANCES
TERMINALS

14. Laptop
AVATARS

15. SERVICE AVATARS
SERVICE
AVATARS

16. EXAMPLE: NETFLIX

19. VITALITY

24. STOP MAKING
 APPS
 SITES
 DEVICES
 PLATFORMS
START MAKING
 SERVICES
 AVATARS

25. SERVICE AVATAR OPERATING SYSTEM

26. EXPERIENCES THAT SPAN DEVICES

27. IDENTITY AND CONTROL SHARING

28. UX TOOLS THAT MAKE IT HARD TO FAIL

29. SUPPORT BOTH TERMINALS AND APPLIANCES

30. RAPID ITERATION

31. MICROTRANSACTIONS

32. ECOSYSTEM OF SERVICES

33. Mike Kuniavsky
mikek@thingm.com