Presented to NICVA by Mike Hughes of InvestNI in April 2011

1. Social Media Awareness & Fundraising 12th April 2011

2. Agenda Principles Communication Goals Targeted Communications Social Media & Communications Stories Communications Platform Fundarising Management and Resources Measuring Effectiveness

3. 5 Principles Deeply understand your audience Set Communications Goals Don’t be afraid to try stuff… Measure everything Make changes

4. Communication Goals?

11. 11 What residents have told us Over 400 have difficulty reading Over 400 have difficulty writing Almost 1400 have long term health related illness Over 500 have a hearing impairment Over 200 have a learning impairment Over 600 are experiencing mental or emotional distress Almost 400 have a visual impairment Over 300 are wheelchair users Finally almost 1600 have a mobility impairment

13. 29 residents requested British Sign Language

14. 21 requested CD

15. Information has been requested in over 17 different languages

17. Where does Social Media Fit?

25. eMail Communications

27. Phone PC/Laptop Mobile Public Access eMail Website Clients facebook twitter Stakeholders Ping.fm Drop box Producer/Listeners Services Employees Hootsuite Intranet

28. Fundraising