How to Follow-Up On LinkedIn Messages

1. how to follow up on linkedin messages

3. INVITATION TO CONNECT:
Michael, I run an Executive Health Program & wanted to
add you to my network!

4. MESSAGE 1: (2 days after accepting the invitation)
Thanks for adding me to your network! I am always on
the lookout to help top-level Executives optimize their
health and cognitive performance.
Not to be confused with a personal trainer, I focus on
tailored health coaching devised from blood work, DNA,
and epigenetics to optimize sleep, nutrition, movement,
and stress to help leaders become the best versions of
themselves.
Most executives I work with struggle with one of three
things, sleep quality, energy levels, or inadequate
diet/nutrition.
Which of these would you say is a bigger priority for you
moving into 2023?

5. MESSAGE 1: (2 days after accepting the invitation)
Thanks for adding me to your network! I am always on
the lookout to help top-level Executives optimize their
health and cognitive performance.
Not to be confused with a personal trainer, I focus on
tailored health coaching devised from blood work, DNA,
and epigenetics to optimize sleep, nutrition, movement,
and stress to help leaders become the best versions of
themselves.
Most executives I work with struggle with one of three
things, sleep quality, energy levels, or inadequate
diet/nutrition.
Which of these would you say is a bigger priority for you
moving into 2023?

6. MESSAGE 1: (2 days after accepting the invitation)
Thanks for adding me to your network! I am always on
the lookout to help top-level Executives optimize their
health and cognitive performance.
Not to be confused with a personal trainer, I focus on
tailored health coaching devised from blood work, DNA,
and epigenetics to optimize sleep, nutrition, movement,
and stress to help leaders become the best versions of
themselves.
Most executives I work with struggle with one of three
things, sleep quality, energy levels, or inadequate
diet/nutrition.
Which of these would you say is a bigger priority for you
moving into 2023?

7. MESSAGE 1: (2 days after accepting the invitation)
Thanks for adding me to your network! I am always on
the lookout to help top-level Executives optimize their
health and cognitive performance.
Not to be confused with a personal trainer, I focus on
tailored health coaching devised from blood work, DNA,
and epigenetics to optimize sleep, nutrition, movement,
and stress to help leaders become the best versions of
themselves.
Most executives I work with struggle with one of three
things, sleep quality, energy levels, or inadequate
diet/nutrition.
Which of these would you say is a bigger priority for you
moving into 2023?

8. MESSAGE 1: (2 days after accepting the invitation)
Thanks for adding me to your network! I am always on
the lookout to help top-level Executives optimize their
health and cognitive performance.
Not to be confused with a personal trainer, I focus on
tailored health coaching devised from blood work, DNA,
and epigenetics to optimize sleep, nutrition, movement,
and stress to help leaders become the best versions of
themselves.
Most executives I work with struggle with one of three
things, sleep quality, energy levels, or inadequate
diet/nutrition.
Which of these would you say is a bigger priority for you
moving into 2023?

9. MESSAGE 1: (2 days after accepting the invitation)
Thanks for adding me to your network! I am always on
the lookout to help top-level Executives optimize their
health and cognitive performance.
Not to be confused with a personal trainer, I focus on
tailored health coaching devised from blood work, DNA,
and epigenetics to optimize sleep, nutrition, movement,
and stress to help leaders become the best versions of
themselves.
Most executives I work with struggle with one of three
things, sleep quality, energy levels, or inadequate
diet/nutrition.
Which of these would you say is a bigger priority for you
moving into 2023?

10. MESSAGE 1: (2 days after accepting the invitation)
Thanks for adding me to your network! I am always on
the lookout to help top-level Executives optimize their
health and cognitive performance.
Not to be confused with a personal trainer, I focus on
tailored health coaching devised from blood work, DNA,
and epigenetics to optimize sleep, nutrition, movement,
and stress to help leaders become the best versions of
themselves.
Most executives I work with struggle with one of three
things, sleep quality, energy levels, or inadequate
diet/nutrition.
Which of these would you say is a bigger priority for you
moving into 2023?

11. MESSAGE 2: (1 week after message 1)
Hi Michael,
Hope all is well!
I wanted to share an article I wrote on sleep optimization.
These are just a few simple tactics that will be game-
changing for mood, energy, and performance.
https://www.linkedin.com/pulse/playbook
I’m happy to discuss Executive Health Coaching with
you and perhaps set up a health audit. If you are
interested, just send over your calendar or availability
next week, and we’ll get something on the books.

12. MESSAGE 2: (1 week after message 1)
Hi Michael,
Hope all is well!
I wanted to share an article I wrote on sleep optimization.
These are just a few simple tactics that will be game-
changing for mood, energy, and performance.
https://www.linkedin.com/pulse/playbook
I’m happy to discuss Executive Health Coaching with
you and perhaps set up a health audit. If you are
interested, just send over your calendar or availability
next week, and we’ll get something on the books.

13. MESSAGE 2: (1 week after message 1)
Hi Michael,
Hope all is well!
I wanted to share an article I wrote on sleep optimization.
These are just a few simple tactics that will be game-
changing for mood, energy, and performance.
https://www.linkedin.com/pulse/playbook
I’m happy to discuss Executive Health Coaching with
you and perhaps set up a health audit. If you are
interested, just send over your calendar or availability
next week, and we’ll get something on the books.

14. MESSAGE 3: (1 day after message 2)
Happy to connect with you Michael. I have a quick
question for you?
Most executives I work with struggle with one at least
one of these 3 things, sleep quality, energy levels, or
inadequate diet/nutrition.
Which of these would you say is a bigger priority for you
moving into 2023?

15. MESSAGE 3: (1 day after message 2)
Happy to connect with you Michael. I have a quick
question for you?
Most executives I work with struggle with one at least
one of these 3 things, sleep quality, energy levels, or
inadequate diet/nutrition.
Which of these would you say is a bigger priority for you
moving into 2023?

16. MESSAGE 4: (3 days after message 3)
Hey Michael, did you notice my message?

17. MESSAGE 5: (4 days after message 4)
Hey Michael, hope all is well.
I am always on the lookout to help top level Executives
optimize their health and cognitive performance.
Many of the executives I work with have a terribly time
sleeping (even if they are unaware themselves as they
are just use to it)
So I wanted to drop you across an article I wrote on
sleep optimisation, few simple tactics that will be game
changing for mood, energy and performance
https://www.linkedin.com/pulse/playbook
Would love to discuss Executive Health Coaching with
you further if you are interested?

18. MESSAGE 5: (4 days after message 4)
Hey Michael, hope all is well.
I am always on the lookout to help top level Executives
optimize their health and cognitive performance.
Many of the executives I work with have a terribly time
sleeping (even if they are unaware themselves as they
are just use to it)
So I wanted to drop you across an article I wrote on
sleep optimisation, few simple tactics that will be game
changing for mood, energy and performance
https://www.linkedin.com/pulse/playbook
Would love to discuss Executive Health Coaching with
you further if you are interested?

19. MESSAGE 5: (4 days after message 4)
Hey Michael, hope all is well.
I am always on the lookout to help top level Executives
optimize their health and cognitive performance.
Many of the executives I work with have a terribly time
sleeping (even if they are unaware themselves as they
are just use to it)
So I wanted to drop you across an article I wrote on
sleep optimisation, few simple tactics that will be game
changing for mood, energy and performance
https://www.linkedin.com/pulse/playbook
Would love to discuss Executive Health Coaching with
you further if you are interested?

20. MESSAGE 5: (4 days after message 4)
Hey Michael, hope all is well.
I am always on the lookout to help top level Executives
optimize their health and cognitive performance.
Many of the executives I work with have a terribly time
sleeping (even if they are unaware themselves as they
are just use to it)
So I wanted to drop you across an article I wrote on
sleep optimisation, few simple tactics that will be game
changing for mood, energy and performance
https://www.linkedin.com/pulse/playbook
Would love to discuss Executive Health Coaching with
you further if you are interested?

21. MESSAGE 5: (4 days after message 4)
Hey Michael, hope all is well.
I am always on the lookout to help top level Executives
optimize their health and cognitive performance.
Many of the executives I work with have a terribly time
sleeping (even if they are unaware themselves as they
are just use to it)
So I wanted to drop you across an article I wrote on
sleep optimisation, few simple tactics that will be game
changing for mood, energy and performance
https://www.linkedin.com/pulse/playbook
Would love to discuss Executive Health Coaching with
you further if you are interested?

22. PRODUCT
(FEATURES)
TARGET VALUE PAIN QUESTIONS
CUSTOMER
EXAMPLE
EXECUTIVE HEALTH COACHING
BENEFITS
• Improve their overall health
• Sharpen cognitive performance
• Optimize sleep, nutrition, and movement
• Decrease stress
• Become the best versions of themselves
PAIN POINTS
• Don’t have enough quality sleep
• Need to increase energy levels
• Diet/nutrition is not where it needs to be
• Could use sharper cognitive performance
• Need to improve stress management
PAIN QUESTIONS
• How do you feel about the quality of your
sleep?
• How is your energy level on a daily basis?
• How much of a priority is it to improve your
overall health?
• How do you feel about your level of
cognitive performance?
• How are you doing with managing stress?
CUSTOMER EXAMPLE
• Worked with a business owner
• Was struggling with diet and stress
• Provided tailored health coaching
• Helped to improve overall health and
decision-making
FOR TOP-LEVEL EXECUTIVES

23. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
Building Blocks

24. Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS

25. VALUE
POINTS
Cold Email – Value
Subject Line: Sharpening cognitive performance
Hello [Contact First Name],
The reason for the email is that I help high-level executives to:
• Improve their overall health
• Sharpen cognitive performance
• Optimize sleep, nutrition, and movement
• Decrease stress
• Become the best versions of themselves
I don't know if you want to improve those areas and that is why I am reaching out.
Are you available for a brief 15 to 20-minute call where I can share some examples of
how I helped leaders become the best versions of themselves?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product

26. PAIN POINTS
Cold Email – Pain
Subject Line: Difficulty balancing stress, nutrition, and sleep
Hello [Contact First Name],
The reason for the email is that I help high-level executives with the challenges of:
• Don’t have enough quality sleep
• Need to increase energy levels
• Diet/nutrition is not where it needs to be
• Could use sharper cognitive performance
• Need to improve stress management
I don't know if you are concerned about any of those areas and that is why I am reaching
out.
Are you available for a brief 15 to 20-minute call where I can share some examples of how I
helped leaders become the best versions of themselves?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product

27. CUSTOMER
EXAMPLE
Cold Email – Name Drop
Subject Line: Helped to improve decision-making and cognitive performance
Hello [Contact First Name],
The reason for the email is that I worked with the owner of a distribution company and they
were struggling with both their diet and stress.
I helped to solve that with custom-tailored one-on-one health coaching. This not only helped
them to improve their overall health, but it also helped to sharpen their decision-making and
cognitive performance.
I don’t know if we can help you in the same way and that is why I am reaching out.
Are you available for a brief 15 to 20-minute call where I can share some examples of how I
helped leaders become the best versions of themselves?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product

28. PAIN
QUESTIONS
Cold Email – Pain Questions
Subject Line: How is your energy level on a daily basis?
Hello [Contact First Name],
I am trying to determine if we can help you in the same way that have helped other high-level
executives. These are some of the questions that I would ask you to figure that out:
• How do you feel about the quality of your sleep?
• How is your energy level on a daily basis?
• How much of a priority is it to improve your overall health?
• How do you feel about your level of cognitive performance?
• How are you doing with managing stress?
Do any of those connect with a challenge or interest that you have?
If so, let’s put a few minutes on the calendar to have a brief conversation.
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product

29. PRODUCT
Cold Email – Product
Subject Line: Custom-tailored executive health coaching
Hello [Contact First Name],
The reason for the email is that I provide custom-tailored health coaching and that includes:
• Health audit
• Health optimization plan
• Weekly coaching calls
• Progress tracking
Not to be confused with a personal trainer, I focus on tailored health coaching devised from
blood work, DNA, and epigenetics to optimize sleep, nutrition, movement, and stress to help
leaders become the best versions of themselves.
Are you available for a brief 15 to 20-minute call where I can share some examples of how I
helped leaders become the best versions of themselves?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product

30. Cold Email – Last Attempt
Subject Line: Checking In
Hello [Contact First Name],
I sent you a few emails and thought I would follow up one last time. The reason I am trying to
connect with you is that I help high-level executives to:
• Improve their overall health
• Sharpen cognitive performance
• Optimize sleep, nutrition, and movement
• Decrease stress
• Become the best versions of themselves
If I don't hear back from you, I will assume you are not interested in those improvements or that
you are the not right person to speak with and I will close the file.
If I should be contacting someone else regarding this, any pointing in the right direction would
be greatly appreciated.
Best Regards,
VALUE
POINTS
Key:
Value Point
Pain Point
Pain Question
Product

31. Please
Like
Comment
Share
Subscribe
Thank You!!!

32. Follow Us
@salesscripter / @sales_halper
@salesscripter / @michael_halper
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www.linkedin.com/in/mhalper/
@sales_halper

33. SMART
Sales
System
S
M
A
R
T
ales
essaging
nd
esponse
actics

34. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

36. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

38. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

40. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

42. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

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44. www.salesscripter.com