1.
Chris Burres
Founder and CEO – E-Webstyle
How to Convert Website Visitors into a
Sale or Lead

2.
www.e-webstyle.com
Getting someone, who
has a need, to know, like
and trust you.
Duct Tape Marketing

3.
www.e-webstyle.com
1. What is a landing page
2. Continuity
3. Understand Your Audience
4. Know how your product sells
5. Have a Unique Selling Proposition
6. Confidence and Credibility
7. Calls to Action
8. SEVO Website Analysis (submit now)

4.
www.e-webstyle.com
1. In Houston since 1983
2. First company SES Research
3. Father of Twins / Married for 6 years
4. Owner of E-Webstyle

5.
www.e-webstyle.com
E-Webstyle.com
{
1. Internet Marketing Agency
2. Established 1999
3. #1 SEO Podcast on iTunes
Twitter.com/ewebstyle, facebook.com/ewebstyle

6.
www.e-webstyle.com

7.
www.e-webstyle.com
What is a landing page?

8.
www.e-webstyle.com
Traffic??

9.
www.e-webstyle.com
Which pages on your
website should be landing
pages?A: Everyone of your pages.

10.
www.e-webstyle.com
Three keys to preventing
bounces.
1.Continuity!
2.Continuity!
3.Continuity!
The Dreaded
Bounce

11.
www.e-webstyle.com
Understanding your
audience.
Age, Sex, Professional, Blue Collar,
Urban.

12.
www.e-webstyle.com
Know how your product
sells.
Fast, slow, image, specifications.

13.
www.e-webstyle.com
The Three Three’s
1. USP
2. CCP
3. CTA

14.
www.e-webstyle.com
Unique Selling Proposition
(USP).
Why should I do business with you?

15.
www.e-webstyle.com
USP
• We deliver fresh hot pizza to your door
in thirty minutes or less, or the pizza’s
free
• Absolutely positively has to be there
overnight
• We always sell for less

16.
www.e-webstyle.com
Confidence and Credibility
(CCP).
Why should I have confidence in you?

17.
www.e-webstyle.com
CCP
• BBB – Better Business Bureau
• Credentials
• Board Certified Physician
• Licensed Attorney
• Former Judge?

18.
www.e-webstyle.com
Calls To Action (CTA).
What do you want the visitor to do?

19.
www.e-webstyle.com
CTA
• Call
• Fill out a form
• Newsletter, Whitepaper,
consultation
• Purchase
• Sign a petition

20.
www.e-webstyle.com
SEVO
Do we have an
submission?

21.
www.e-webstyle.com
Examples
• DavidHunterLawFirm.com
• https://eweb.worketc.com/?
SendFile=64d613bb-999a-417a-8125-
23e50e81cf9b

22.
www.e-webstyle.com

23.
www.e-webstyle.com

24.
www.e-webstyle.com

25.
www.e-webstyle.com
Your Call to
Action• www.E-Webstyle.com
• Sign-up for our newsletter
• Twitter.com/ewebstyle
• Facebook.com/ewebstyle
• Youtube.com/ewebstyle
• Free SEVO website analysis

26.
www.e-webstyle.com
Thanks
Goal Achieved!!
Thank you
Sales Growth Hub
Michael Halper
Craig Klein