Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.

1. “Facebook Tips
& the TabSite Facebook Page Tool”
g
Hash Tag = #TweetupMichiana #TabSite
September 14, 2010
14
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

2. Mike Gingerich
• Internet Marketing Manager
• Digital Hill Multimedia
• Facebook TabSite Marketing Manager
Let’s Connect!
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

3. Mike Gingerich
Let’s Connect!
• Twitter: @Mike Gingerich
@Mike_Gingerich @DigitalHill @TabSite
• Facebook.com/DigitalHill
• Facebook.com/TabSite
• www.DigitalHill.com www.FacebookTabSite.com
• Linkedin com/in/MikeGingerich
Linkedin.com/in/MikeGingerich
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

4. Agenda:
g
1. Web 2.0 Trends & Observations
2. Quickie on Social Media Infrastructures
3. Why Facebook? Why it matters.
4.
4 Facebook TabSite Overview
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

5. 1. Web 2.0 Observations & Trends
 People only go to the web for two reasons:
to solve a problem or to be entertained –
p
Quickly.
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

6. 1. Web 2.0 Observations & Trends
 People only go to the web for two reasons:
to l
t solve a problem or t b entertained –
bl to be t t i d
Quickly.
 Social Media is Personal by its very nature
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

7. 1. Web 2.0 Observations & Trends
 People only go to the web for two reasons:
to solve a problem or to be entertained –
Quickly.
 Social Media is Personal by its very nature
 Social Media Conversion i in it’s infancy
S i l M di C i is i it’ i f
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

8. 1. Web 2.0 Observations & Trends
 People only go to the web for two reasons:
to solve a problem or to be entertained –
Quickly.
 Social Media is Personal by its very nature
 Social Media Conversion is in it’s infancy
 People are acting more like companies and
companies are acting more like people.
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

9. 1. Web 2.0 Observations & Trends
 People only go to the web for two reasons:
to solve a problem or to be entertained –
Q
Quickly.
y
 Social Media is Personal by its very nature
 Social Media Conversion is in it’s infancy
 People are acting more like companies and
companies are acting more like people.
 Very soon we will not have to look for
products or services, th will fi d us via
d t i they ill find i
Social Media.
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

10. 2. Social Media Infrastructure
 What:
 Multiple Social Media platforms chosen to
engage social media users and how those
platforms are connected to one another
pushing and pulling content
content.

11. 2. Social Media Infrastructure
 Why:
1.
1 Avoids the Silo Syndrome
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

12. 2. Social Media Infrastructure
 Why:
1.
1 Avoids the Silo Syndrome
2. SEO
 Grab as many organic p
y g positions as p
possible

13. 2. Social Media Infrastructure
 Why
1.
1 Avoids the Silo Syndrome
2. SEO
 Grab as many organic p
y g positions as p
possible
3. Saves Time/Creates Efficiency
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

14. 2. Social Media Infrastructure
 Why:
1.
1 Avoids the Silo Syndrome
2. SEO
 Grab as many organic p
y g positions as p
possible
3. Saves Time/Creates Efficiency
4. Increases Reach
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

15. 2. Social Media Infrastructure
 Why:
1.
1 Avoids the Silo Syndrome
2. SEO
 Grab as many organic p
y g positions as p
possible
3. Saves Time/Creates Efficiency
4. Increases Reach
5. Generate Website Referral Traffic
5
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

16. 2. Social Media Infrastructure
 How to build:
 Push Content onto Popular Social Media
Platforms
** Credit to Chad Pollitt
(@
(@CPollittIU for Social
Media Infrastructure
outline and notes
www.SocialMediaInfrastructures.com
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

17. 2. Social Media Infrastructure
 How to build
 Pull Content into your Infrastructure
** Credit to Chad Pollitt
(@CPollittIU for Social
Media Infrastructure
M di I f
outline and notes
www.SocialMediaInfrastructures.com
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

18. 3. Why Facebook?
y
 Now over half a billion users
 (it took less than 6 months to add the last
100 million users!)
 Not a passing fad, it has taken root in
all age demographic categories
Facebook is no longer simply a social networking website – it has
become a broad online ecosystem, supporting thousands of related
businesses and on track to doing over $1 billion in revenues this year
year.
- Justin Smith, Inside Facebook Founder
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

19. 3. Why Facebook?
y
 Average American spends 7 hours
monthly on Facebook (Nielson) Who is
second? MSN/WindowsLive/Bing at a mere 2 hrs., 41
minutes.
 The average US Internet user spends
more time on Facebook than on
Google, Yahoo, YouTube, Microsoft,
Wikipedia and Amazon combined.
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

20. 3. Why Facebook?
y
 U.S.
U S Facebook users are on the site
for 1 of every 3 minutes of time they
spend online!!
 As of September 1st, the US stands
at 43.8 percent penetration of entire
43 8
population that is on Facebook,
higher than any other large country
except the United Kingdom which is
Kingdom,
at 45.4 percent. (Inside Facebook)
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

21. 3. Why Facebook?
y
the summary….
 Facebook is building has built a
infrastructure to be “a singular
destination” within the web
 Connect/Reconnect
 “Places” find people/specials
 Get News
 Plan/RSVP
 Be contacted by businesses
 Search/Learn/Shop/Buy
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

22. 3. Why Facebook?
y
Business Goals for Using Facebook:
 Get found by people who are searching for
y
your p
products or services
 Connect and engage with current and
potential customers (build credibility / trust)
 Create a community around your business
 Easily inform interested people of news
related to your business / industry
 Promote other content you create, including
webinars, blog articles, or other resources
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

23. 4. Facebook
TabSite
www.TabSite.com
 Easily create custom
landing page
 Greatly expand
content on a fan
page
 Add video/blog/twitter
feed and more

24. 4. Facebook
TabSite
Fan Page
www.Facebook.com/TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

25. 4. Facebook TabSite
 Recently named ‘One of the 12 Best Ways
to Customize A Fan Page’ by
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

26. 4. Facebook TabSite - Features
 CMS (WYSIWYG)
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

27. 4. Facebook TabSite - Features
 Sub-Tabs – vertical dropdown option
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

28. 4. Facebook TabSite - Features
 Sub-Tabs – horizontal nav option
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

29. 4. Facebook TabSite - Features
 Sub-Tabs
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

30. 4. Facebook TabSite - Features
 Custom Tab Name
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

31. 4. Facebook TabSite - Features
 Embed YouTube, .flv
& .swf video

32. 4. Facebook TabSite - Features
 Contact Form
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

33. 4. Facebook TabSite - Features
 RSS Feed Reader
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

34. 4. Facebook TabSite - Features
 YouTube Feed Reader
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

35. 4. Facebook TabSite - Features
 Twitter Feed Reader
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

36. 4. Facebook TabSite - Features
 HTML editing
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

37. 4. Facebook TabSite - Features
 Document Manager (.pdf, .xls, .doc)
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

38. 4. Facebook TabSite - Features
 Google Analytics Integration
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

39. 4. Facebook TabSite - Features
 Newest Tool for Pro Users: Add the
Facebook “Like” to your Tab!
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

40. 4. Facebook TabSite
 Facebook Recent/Upcoming Changes
 Boxes going away
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

41. 4. Facebook TabSite
 Facebook Recent / Upcoming Changes
 Boxes are going away
 FBML coding going away, move to iFrames –
Will Static FBML new Tab creation ability end?
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

42. 4. Facebook TabSite
 Facebook Recent / Upcoming Changes
 FBML coding going away, move to
iFrames – Will Static FBML new Tab
creation ability end?
 This does not impact TabSite
p
 iFrames work in TabSite
 Complete E-Commerce Within
Facebook is possible with a
TabSite using an iFrame!!
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

43. 4. Facebook TabSite
 Partner Program
 Partners earn 20% of recurring income
for each TabSite
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

44. 4. Facebook TabSite
 Partner Program
 Partners earn 20% of recurring income
for each TabSite
www.facebooktabsite.com/partner
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

45. Facebook TabSite
 FREE for LIFE PRO TabSite Giveaway!
 3 Steps:
 1. Leave your Business Card
 2. Follow @TabSite on Twitter
 3. “Like” TabSite on Facebook at
www.facebook.com/TabSite
 Drawing will be announced Wednesday
after 3:00 p.m. on our Wall & via Twitter!
pm
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

46. Slides will be posted @
www.DigitalHill.com/TweetupMichiana
Di it lHill /T t Mi hi
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

47. Facebook TabSite
Questions?
 DRAWING: FREE f LIFE PRO T bSit Gi
for TabSite Giveaway!
!
 3 Steps:
 1. Leave your Business Card
y
 2. Follow @TabSite on Twitter
 3. “Like” TabSite on Facebook at
www.facebook.com/TabSite
www facebook com/TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich