7 Steps to Facebook Timeline Page Success

Webinar: July 27, 2011
Webinar

p
“7 Steps to Success
with Facebook Timeline
for Pages”

Troy Rumfelt Co-founders Mike Gingerich
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Agenda:
A d

• Facebook Current Trends
• 7 Steps to Success
p
• Advanced Page Strategies
g g
• Question & Answer / Winner of TabSite
Q /


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Current Trends
No other platform has 900+ million users!

• Bullet Point


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Current Trends ….It’s where the people are!

• Bullet Point

Source: SearchEngineJournal.com 2/2012


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50% log in daily

Source Buddy Media


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Why Facebook? It’s where the people are!

45+% Access
Facebook via
Mobile
Daily


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Revolve around


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The

7 Steps to Success
Success…


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Step #1
To be seen, you must first get the…

So that you appear in the News Feed


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Without the

y
you appear in a users News Feed like this:
pp


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#2 STRATEGIES for “Like”
Like Gate (fan-gating)Technique to invite Liking the Page


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STRATEGIES Part 2
LINK TO SPECIFIC TABS ON YOUR PAGE

Not simply y
p y your Facebook Page URL!
g


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Facebook Tab URL

Mobile Friendly Tab URL is IMPORTANT
y


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#3 ENGAGEMENT
News Feed
visibility &
activity


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84%
84% of your fans
don't get your

CONTENT

in their News Feed!


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Majority of Time
spent
on Facebook
is
i spent in the
t i th

News Feed.


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You must
You must
WIN the News Feed!


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WINNING the News Feed =

Getting “Likes”, Shares, Comments


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Winning News Feed Keys:

- Ask Questions
-Ask for “Like” example
“Click ‘Like’ if ”
Click Like if…
- Invite Sharing
“Share this pic..”


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INCREASED

ENGAGEMENT MEANS

INCREASED VISIBILITY
=
INCREASED SALES
POTENTIAL

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#4 Pictures & Videos!
Photos Get the Most Engagement!

Source: Pandemiclabs.com 2012

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Post to Photo Albums for visual impact

Example of
Image Uploaded
With Caption
And link i
A d li k in
Description


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#5 When to Post is Critical to Success

Brands posting outside of business hours
had 20% higher engagement rates
Source: Buddy Media: Strategies for Effective Facebook Wall Posts
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However, note the next report…..


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When to Post is Critical to Success

Links posted from 1pm to 4pm
result in the highest clicks

Peak time of the week is
is…..
Wednesday at 3pm
y p
Source Bitly, May 2012


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Post Scheduling tools

Plan Schedule Monitor Respond


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#6 Boost Engagement with Promos
Draw in and Build Engagement

With Contests, Giveaways, and
Contests Giveaways
Promos

Image Credit to Amy Porterfield


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Social Sharing features are
IMPORTANT

Upon Entry
And
Upon Voting
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Fan Sharing
is vital!

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#7 Ti li Images
Timeline I
are critical Page Assets


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“Clean with POP”

- Limit Text

-WIN is GREAT

- 4.6m is waste

- eGift is weak


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TabSite Manager allows you to
Update your Cover and Tab Images


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REMEMBER THE CYCLE!
!

Revolve around



Q
Question and
Answer time

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Special Offer…



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7 Steps to Facebook Timeline Page Success

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