SlideShare ist ein Scribd-Unternehmen logo
1 von 35
Downloaden Sie, um offline zu lesen
BY @MIKEARAUZ, PARTNER AT
ON 

THE NATURE OF 

DIGITAL 

TRANSFORMATION
10 OBSERVATIONS
1. TECHNOLOGY IS 

A SCIENCE, 

BUT GETTING PEOPLE 

TO USE IT IS AN ART.
BY @MIKEARAUZ, PARTNER AT 2
According to Margaret Gould Stewart,
Director of Product Design at Facebook, it
took the designer over 280 hours to perfect
the redesign of the Facebook “like” button,
a small but vital element of the social web
that is seen on average 22 billion times a
day across over 7.5 million websites.
Source: http://blog.ted.com/2014/03/19/three-lessons-for-designing-for-the-whole-
world-margaret-gould-stewart-at-ted2014/
BY @MIKEARAUZ, PARTNER AT 3
THE DIFFERENCE BETWEEN
PROMISING AND LEGENDARY
DEPENDS ON INTUITION,
CREATIVITY, AND TASTE.
THE BEST TECHNOLOGY
COMPANIES 

IN THE WORLD FIND WAYS TO
BALANCE THESE FORCES.
BY @MIKEARAUZ, PARTNER AT 4
2. OUR INABILITY TO
PREDICT THE FUTURE
DOESN’T MAKE IT ANY
LESS INEVITABLE.
BY @MIKEARAUZ, PARTNER AT 5
In 2004 it was difficult to predict whether
Friendster, MySpace, or Facebook would
be most successful. Looking back, it turns
out that the true measure of your wisdom
wasn’t whether or not you bet correctly,
but rather whether or not you bet at all.
BY @MIKEARAUZ, PARTNER AT 6
EMBRACING POSSIBILITY
INSPIRES EXPLORATION AND
ACTION.
QUESTIONING POSSIBILITY
OFFERS THE SKEPTICS A
CHEAP AND DANGEROUS
EXCUSE FOR DOING NOTHING
AT ALL.
BY @MIKEARAUZ, PARTNER AT 7
3. EVERYTHING CAN BE
DISRUPTED.
BY @MIKEARAUZ, PARTNER AT 8
Tesla barely made it out of their start-up
phase, but now they’ve got the safest car
ever tested, the best rated car ever by
Consumer Reports, and they’re blowing
other auto stocks out of the water. Just
because the car business is hard, doesn’t
mean it can’t be completely transformed by
a former software engineer.
BY @MIKEARAUZ, PARTNER AT 9
DIGITAL DOESN’T RESPECT
BOUNDARIES.
REGARDLESS OF THE
INDUSTRY, DIGITIZATION WILL
UNCOVER INEFFICIENCIES AND
CREATE VALUE.
BY @MIKEARAUZ, PARTNER AT 10
4. “ARE PEOPLE USING IT?” 

IS THE ONLY QUESTION
THAT REALLY MATTERS.
BY @MIKEARAUZ, PARTNER AT 11
WhatsApp was acquired by Facebook for
$19 billion (that’s roughly 1/3 the market
cap of Ford Motor Company). For those
who are baffled by the size of the deal, look
at the number that matters: as of
December 2013, WhatsApp had over 400
million active users per month (the
population of the United States is roughly
313 million).
BY @MIKEARAUZ, PARTNER AT 12
WELL-INTENTIONED EXECUTIVES
BUILD A GAUNTLET OF
QUESTIONS, INTENDED TO
ENSURE SUCCESS, THAT END UP 

KILLING INNOVATION.
YOUR JOB AS A BUSINESS
LEADER IS TO ANSWER THIS
QUESTION FIRST, AND FAST: ARE
PEOPLE USING IT?
BY @MIKEARAUZ, PARTNER AT 13
5. TRYING SOMETHING 

COSTS LESS THAN NOT
TRYING ANYTHING.
BY @MIKEARAUZ, PARTNER AT 14
In 2009, Jack Dorsey’s friend James
McKelvey, a artisan glass-blower, went
to their local Techshop and a month
later had a working prototype of what
would eventually become Square, the
disruptive payments company now
valued at over $8 billion.
BY @MIKEARAUZ, PARTNER AT 15
THE COST OF INACTION IS
HIGHER THAN YOU THINK.
IT’S ONLY A MATTER OF TIME
UNTIL SOMEONE DISCOVERS
THE BREAKTHROUGH
SOLUTION THAT WILL DISRUPT
YOUR BUSINESS.
BY @MIKEARAUZ, PARTNER AT 16
6. YOU CAN’T CHANGE 

WHAT YOU DO 

WITHOUT CHANGING 

HOW YOU DO IT.
BY @MIKEARAUZ, PARTNER AT 17
“We had to think about if we’re going to be
in a business that’s changing that quickly,
how do we avoid institutionalizing one set
of production methods in such a way that
we can’t adapt to what’s going to be
coming next.
…because as useful as they are in the short-
term in the long-term they really end up
hurting you a lot.”
Gabe Newell, co-founder and
CEO at Valve, in an interview
with the Washington Post,
January 2014:
BY @MIKEARAUZ, PARTNER AT 18
YOU CAN’T USE YESTERDAY’S
WAY OF WORKING TO BUILD
TOMORROW’S SOLUTIONS.
BY @MIKEARAUZ, PARTNER AT 19
The companies that are leading our
economy and shaping our future are
working in a completely new way. 

At Undercurrent, we call these
companies responsive organizations,
defined by a new set of operating
values:
BY @MIKEARAUZ, PARTNER AT 20
7. IF YOU’RE NOT
DESIGNING FOR
NETWORKS, YOU’RE
MISSING THE POINT.
BY @MIKEARAUZ, PARTNER AT 21
When Google bought the car navigation
app Waze for $966 million, they framed
the acquisition in terms of users, not
technology:
“This fast-growing community of 

traffic-obsessed drivers is working together
to find the best routes from home to work,
every day.”
Source: http://googleblog.blogspot.com/2013/06/google-maps-and-waze-
outsmarting.html
BY @MIKEARAUZ, PARTNER AT 22
DIGITAL THINGS DON’T GET
USED UP WHEN THEY GET USED.
THIS IS WHY FIGURING OUT
HOW USERS CAN CREATE
VALUE FOR EACH OTHER IS
NOW FUNDAMENTAL FOR
CREATORS OF DIGITAL
PRODUCTS AND SERVICES.
BY @MIKEARAUZ, PARTNER AT 23
8. INNOVATION IS
RECOMBINANT, AND
SPEED IS THE NEW IP.
BY @MIKEARAUZ, PARTNER AT 24
Sir Tim Berners-Lee:
“When I say I invented the web, I really
just put together the last few pieces out 

of a construction kit, which had 

already been made.”
BY @MIKEARAUZ, PARTNER AT 25
HUMANITY HAS NEVER HAD
MORE WORTHWHILE IDEAS. IT’S
NEVER BEEN EASIER TO FIND
THEM. AND IT’S NEVER BEEN
EASIER TO BRING THEM TO LIFE.
THE CHALLENGE IS WHO CAN
GET THOSE GOOD IDEAS IN
FRONT OF REAL USERS FASTEST.
BY @MIKEARAUZ, PARTNER AT 26
9. YOU CAN’T ESCAPE
COMPLEXITY.
BY @MIKEARAUZ, PARTNER AT 27
The open-source operating system Linux
has evolved into one of the world’s most
popular operating systems with a large,
diverse and disorganized collection of
contributors, free and open access to its
source code, and constant iteration and
variation of the product.
Mostly the exact opposite of Microsoft.
BY @MIKEARAUZ, PARTNER AT 28
LIKE A 21ST CENTURY MIDAS,
DIGITAL TECHNOLOGY MAKES
EVERYTHING IT TOUCHES
COMPLEX.
SEEKING SIMPLICITY IN THE
FACE OF COMPLEXITY IS
SIMPLY A FASTER ROUTE TO
OBSOLESCENCE.
BY @MIKEARAUZ, PARTNER AT 29
AS THE INDUSTRIAL REVOLUTION
WAS DEFINED BY RADICAL
EFFICIENCY IN PRODUCTION, THE
DIGITAL REVOLUTION IS DEFINED 

BY RADICAL EFFICIENCY 

IN INFORMATION TRANSMISSION.
10.
BY @MIKEARAUZ, PARTNER AT 30
Andrew McAfee and Erik Brynjolfsson,
The Second Machine Age:
“Computers and other digital advances are
doing for mental power— the ability to use
our brains to understand and shape our
environments— what the steam engine and
its descendants did for muscle power.”
BY @MIKEARAUZ, PARTNER AT 31
IF YOU’RE RESPONSIBLE FOR A
BUSINESS OR INDUSTRY, AND
WONDERING WHERE THE
WEAKNESSES OR
OPPORTUNITIES LIE, LOOK
CLOSELY AT THE CRACKS AND
CREVICES WHERE INFORMATION
IS CURRENTLY TRAPPED, AND
HELP IT TO FLOW MORE FREELY.
BY @MIKEARAUZ, PARTNER AT 32
TO LEARN MORE
READ THE FULL ARTICLE HERE:
HTTP://MEDIUM.COM/P/9A889AA170D1
BY @MIKEARAUZ, PARTNER AT 33
CREDITS
None of these ideas are mine alone. They are built upon the work and great thinking of many other
people who are all infinitely more brilliant than I am. In addition to my inspiring colleagues at
Undercurrent (including Aaron Dignan, Clay Parker Jones, Bud Caddell, Jordan Husney, and others)
here are some books that I consider to be seminal:
!
• Understanding Media by Marshall McLuhan
• The Innovator’s Dilemma by Clayton M. Christensen
• The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
• Emergence by Steven Johnson
• The Wealth of Networks by Yochai Benkler
• Here Comes Everybody by Clay Shirky
• Complexity: A Guided Tour by Melanie Mitchell
• Getting Real by 37Signals
• The Second Machine Age by Erik Brynjolfsson and Andrew McAfee
BY @MIKEARAUZ, PARTNER AT 34
MIKE ARAUZ
Mike is a Partner at Undercurrent, a strategy firm for the 21st century.
Mike has helped leaders of global organizations, including GE, PepsiCo,
Ford, American Express, and The Bill & Melinda Gates Foundation,
understand how technology is disrupting their world and what to do about it.
Mike is available for speaking at summits and conferences, as a workshop
facilitator, and as a guest writer for print and online business publications.
Get in touch:

http://www.mikearauz.com/

Weitere ähnliche Inhalte

Was ist angesagt?

TOWARDS A CO-CREATIVE WORLD one mobile entrepreneurship lab at a time
TOWARDS  A CO-CREATIVE WORLD one mobile entrepreneurship lab at a time TOWARDS  A CO-CREATIVE WORLD one mobile entrepreneurship lab at a time
TOWARDS A CO-CREATIVE WORLD one mobile entrepreneurship lab at a time Franco Papeschi
 
State of Georgia Strategy Summit
State of Georgia Strategy SummitState of Georgia Strategy Summit
State of Georgia Strategy SummitDustin Haisler
 
Presentatie 60-jaar NCD
Presentatie 60-jaar NCDPresentatie 60-jaar NCD
Presentatie 60-jaar NCDEdwin Korver
 
Texas Digital Government Summit Keynote - Disruptive Innovation in Government
Texas Digital Government Summit Keynote - Disruptive Innovation in GovernmentTexas Digital Government Summit Keynote - Disruptive Innovation in Government
Texas Digital Government Summit Keynote - Disruptive Innovation in GovernmentDustin Haisler
 
Culture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, MelcrumCulture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, Melcrumwill mcinnes
 
New York Digital Government Summit- Dustin Haisler Keynote
New York Digital Government Summit- Dustin Haisler KeynoteNew York Digital Government Summit- Dustin Haisler Keynote
New York Digital Government Summit- Dustin Haisler KeynoteDustin Haisler
 
Government innovation pnwdgs
Government innovation pnwdgsGovernment innovation pnwdgs
Government innovation pnwdgsDustin Haisler
 
Open Infrastructure for Tomorrow’s Cities
Open Infrastructure for Tomorrow’s CitiesOpen Infrastructure for Tomorrow’s Cities
Open Infrastructure for Tomorrow’s CitiesNick Grossman
 
The Opportunity for Civic Startups (Short - MIT Entrepreneurship Festival)
The Opportunity for Civic Startups (Short - MIT Entrepreneurship Festival)The Opportunity for Civic Startups (Short - MIT Entrepreneurship Festival)
The Opportunity for Civic Startups (Short - MIT Entrepreneurship Festival)Nick Grossman
 
Social Conscience
Social ConscienceSocial Conscience
Social ConscienceErin Labrie
 
Your Instagram is a Hazard to the Environment
Your Instagram is a Hazard to the EnvironmentYour Instagram is a Hazard to the Environment
Your Instagram is a Hazard to the EnvironmentSarah Paull
 
Creating A Connected Organization for the 21st Century: The Future of Work on...
Creating A Connected Organization for the 21st Century: The Future of Work on...Creating A Connected Organization for the 21st Century: The Future of Work on...
Creating A Connected Organization for the 21st Century: The Future of Work on...Ayelet Baron
 
IBMers at SxSW 2013
IBMers at SxSW 2013IBMers at SxSW 2013
IBMers at SxSW 2013Ryan Boyles
 
Identifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthIdentifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthEllen Rotenberg
 
Lisa Torjman For Ric Centre
Lisa Torjman For Ric CentreLisa Torjman For Ric Centre
Lisa Torjman For Ric Centreltorjman
 
Does Online Activism Work?
Does Online Activism Work?Does Online Activism Work?
Does Online Activism Work?Sidney Miao
 
Harnessing the Power of Clicktivism
Harnessing the Power of ClicktivismHarnessing the Power of Clicktivism
Harnessing the Power of ClicktivismAbbey Bird
 
Authority in the Age of Overload
Authority in the Age of OverloadAuthority in the Age of Overload
Authority in the Age of OverloadEdelman Digital
 

Was ist angesagt? (20)

TOWARDS A CO-CREATIVE WORLD one mobile entrepreneurship lab at a time
TOWARDS  A CO-CREATIVE WORLD one mobile entrepreneurship lab at a time TOWARDS  A CO-CREATIVE WORLD one mobile entrepreneurship lab at a time
TOWARDS A CO-CREATIVE WORLD one mobile entrepreneurship lab at a time
 
State of Georgia Strategy Summit
State of Georgia Strategy SummitState of Georgia Strategy Summit
State of Georgia Strategy Summit
 
Presentatie 60-jaar NCD
Presentatie 60-jaar NCDPresentatie 60-jaar NCD
Presentatie 60-jaar NCD
 
Texas Digital Government Summit Keynote - Disruptive Innovation in Government
Texas Digital Government Summit Keynote - Disruptive Innovation in GovernmentTexas Digital Government Summit Keynote - Disruptive Innovation in Government
Texas Digital Government Summit Keynote - Disruptive Innovation in Government
 
Culture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, MelcrumCulture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, Melcrum
 
2015 UEDA Summer Forum
2015 UEDA Summer Forum2015 UEDA Summer Forum
2015 UEDA Summer Forum
 
Virtual reality
Virtual realityVirtual reality
Virtual reality
 
New York Digital Government Summit- Dustin Haisler Keynote
New York Digital Government Summit- Dustin Haisler KeynoteNew York Digital Government Summit- Dustin Haisler Keynote
New York Digital Government Summit- Dustin Haisler Keynote
 
Government innovation pnwdgs
Government innovation pnwdgsGovernment innovation pnwdgs
Government innovation pnwdgs
 
Open Infrastructure for Tomorrow’s Cities
Open Infrastructure for Tomorrow’s CitiesOpen Infrastructure for Tomorrow’s Cities
Open Infrastructure for Tomorrow’s Cities
 
The Opportunity for Civic Startups (Short - MIT Entrepreneurship Festival)
The Opportunity for Civic Startups (Short - MIT Entrepreneurship Festival)The Opportunity for Civic Startups (Short - MIT Entrepreneurship Festival)
The Opportunity for Civic Startups (Short - MIT Entrepreneurship Festival)
 
Social Conscience
Social ConscienceSocial Conscience
Social Conscience
 
Your Instagram is a Hazard to the Environment
Your Instagram is a Hazard to the EnvironmentYour Instagram is a Hazard to the Environment
Your Instagram is a Hazard to the Environment
 
Creating A Connected Organization for the 21st Century: The Future of Work on...
Creating A Connected Organization for the 21st Century: The Future of Work on...Creating A Connected Organization for the 21st Century: The Future of Work on...
Creating A Connected Organization for the 21st Century: The Future of Work on...
 
IBMers at SxSW 2013
IBMers at SxSW 2013IBMers at SxSW 2013
IBMers at SxSW 2013
 
Identifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthIdentifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growth
 
Lisa Torjman For Ric Centre
Lisa Torjman For Ric CentreLisa Torjman For Ric Centre
Lisa Torjman For Ric Centre
 
Does Online Activism Work?
Does Online Activism Work?Does Online Activism Work?
Does Online Activism Work?
 
Harnessing the Power of Clicktivism
Harnessing the Power of ClicktivismHarnessing the Power of Clicktivism
Harnessing the Power of Clicktivism
 
Authority in the Age of Overload
Authority in the Age of OverloadAuthority in the Age of Overload
Authority in the Age of Overload
 

Ähnlich wie On Digital Transformation - 10 Observations

Corporate social media communication - EPHEC - 26/11/2018
Corporate social media communication - EPHEC - 26/11/2018Corporate social media communication - EPHEC - 26/11/2018
Corporate social media communication - EPHEC - 26/11/2018Denys Malengreau
 
Linktree - Creator Report 2022 -_EN.pdf
Linktree - Creator Report 2022 -_EN.pdfLinktree - Creator Report 2022 -_EN.pdf
Linktree - Creator Report 2022 -_EN.pdfPoppy Rodham
 
The Next e-Commerce Revolution
The Next e-Commerce RevolutionThe Next e-Commerce Revolution
The Next e-Commerce RevolutionFrank Lampen
 
How to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model InnovationHow to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model InnovationAnja Hoffmann
 
ViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual EnvironmentsViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual EnvironmentsWill Burns
 
2014 Future of Open Source Survey Results
2014 Future of Open Source Survey Results2014 Future of Open Source Survey Results
2014 Future of Open Source Survey ResultsBlack Duck by Synopsys
 
A tale from the future, by Eugenio Battaglia
A tale from the future, by Eugenio BattagliaA tale from the future, by Eugenio Battaglia
A tale from the future, by Eugenio Battagliabioflux
 
Association Models for the Network Age (+ musings on Social)
Association Models for the Network Age (+ musings on Social)Association Models for the Network Age (+ musings on Social)
Association Models for the Network Age (+ musings on Social)Rachel Lane
 
2014 North Bridge Future of Open Source Study
2014 North Bridge Future of Open Source Study2014 North Bridge Future of Open Source Study
2014 North Bridge Future of Open Source StudyNorth Bridge
 
2014 Future of Open Source - 8th Annual Survey results
2014 Future of Open Source - 8th Annual Survey results2014 Future of Open Source - 8th Annual Survey results
2014 Future of Open Source - 8th Annual Survey resultsMichael Skok
 
Work like a social media - How digital companies is eating traditional business
Work like a social media - How digital companies is eating traditional businessWork like a social media - How digital companies is eating traditional business
Work like a social media - How digital companies is eating traditional businessSocialsquare
 
GA_Leading_in_the_Digital_Age
GA_Leading_in_the_Digital_AgeGA_Leading_in_the_Digital_Age
GA_Leading_in_the_Digital_AgeMelissa Foster
 
No2 Wrappingyourheadaroundsocialmedia 091026232118 Phpapp02
No2 Wrappingyourheadaroundsocialmedia 091026232118 Phpapp02No2 Wrappingyourheadaroundsocialmedia 091026232118 Phpapp02
No2 Wrappingyourheadaroundsocialmedia 091026232118 Phpapp02chris hall
 
Wrapping Your Head Around Social Media
Wrapping Your Head Around Social MediaWrapping Your Head Around Social Media
Wrapping Your Head Around Social MediaIdeashare
 

Ähnlich wie On Digital Transformation - 10 Observations (20)

Corporate social media communication - EPHEC - 26/11/2018
Corporate social media communication - EPHEC - 26/11/2018Corporate social media communication - EPHEC - 26/11/2018
Corporate social media communication - EPHEC - 26/11/2018
 
Linktree - Creator Report 2022 -_EN.pdf
Linktree - Creator Report 2022 -_EN.pdfLinktree - Creator Report 2022 -_EN.pdf
Linktree - Creator Report 2022 -_EN.pdf
 
The Next e-Commerce Revolution
The Next e-Commerce RevolutionThe Next e-Commerce Revolution
The Next e-Commerce Revolution
 
Wits2016 community and growth hacking
Wits2016   community and growth hackingWits2016   community and growth hacking
Wits2016 community and growth hacking
 
How to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model InnovationHow to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model Innovation
 
Web Summit Round Up November 2018
Web Summit Round Up November 2018Web Summit Round Up November 2018
Web Summit Round Up November 2018
 
The Future of Manufacturing 2016
The Future of Manufacturing 2016The Future of Manufacturing 2016
The Future of Manufacturing 2016
 
ViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual EnvironmentsViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual Environments
 
2014 Future of Open Source Survey Results
2014 Future of Open Source Survey Results2014 Future of Open Source Survey Results
2014 Future of Open Source Survey Results
 
A tale from the future, by Eugenio Battaglia
A tale from the future, by Eugenio BattagliaA tale from the future, by Eugenio Battaglia
A tale from the future, by Eugenio Battaglia
 
Association Models for the Network Age (+ musings on Social)
Association Models for the Network Age (+ musings on Social)Association Models for the Network Age (+ musings on Social)
Association Models for the Network Age (+ musings on Social)
 
Contagious x
Contagious xContagious x
Contagious x
 
2014 North Bridge Future of Open Source Study
2014 North Bridge Future of Open Source Study2014 North Bridge Future of Open Source Study
2014 North Bridge Future of Open Source Study
 
2014 Future of Open Source - 8th Annual Survey results
2014 Future of Open Source - 8th Annual Survey results2014 Future of Open Source - 8th Annual Survey results
2014 Future of Open Source - 8th Annual Survey results
 
Social Media and Innovation
Social Media and InnovationSocial Media and Innovation
Social Media and Innovation
 
Mobile, Social & Web Marketing
Mobile, Social & Web MarketingMobile, Social & Web Marketing
Mobile, Social & Web Marketing
 
Work like a social media - How digital companies is eating traditional business
Work like a social media - How digital companies is eating traditional businessWork like a social media - How digital companies is eating traditional business
Work like a social media - How digital companies is eating traditional business
 
GA_Leading_in_the_Digital_Age
GA_Leading_in_the_Digital_AgeGA_Leading_in_the_Digital_Age
GA_Leading_in_the_Digital_Age
 
No2 Wrappingyourheadaroundsocialmedia 091026232118 Phpapp02
No2 Wrappingyourheadaroundsocialmedia 091026232118 Phpapp02No2 Wrappingyourheadaroundsocialmedia 091026232118 Phpapp02
No2 Wrappingyourheadaroundsocialmedia 091026232118 Phpapp02
 
Wrapping Your Head Around Social Media
Wrapping Your Head Around Social MediaWrapping Your Head Around Social Media
Wrapping Your Head Around Social Media
 

Kürzlich hochgeladen

Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireExakis Nelite
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewDianaGray10
 
الأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهلهالأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهلهMohamed Sweelam
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTopCSSGallery
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...caitlingebhard1
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)Wonjun Hwang
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityVictorSzoltysek
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...ScyllaDB
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxFIDO Alliance
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024Lorenzo Miniero
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMKumar Satyam
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxMasterG
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAnitaRaj43
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!Memoori
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)Samir Dash
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxjbellis
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxFIDO Alliance
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentationyogeshlabana357357
 

Kürzlich hochgeladen (20)

Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
الأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهلهالأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهله
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development Companies
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps Productivity
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by Anitaraj
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptx
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 

On Digital Transformation - 10 Observations

  • 1. BY @MIKEARAUZ, PARTNER AT ON 
 THE NATURE OF 
 DIGITAL 
 TRANSFORMATION 10 OBSERVATIONS
  • 2. 1. TECHNOLOGY IS 
 A SCIENCE, 
 BUT GETTING PEOPLE 
 TO USE IT IS AN ART. BY @MIKEARAUZ, PARTNER AT 2
  • 3. According to Margaret Gould Stewart, Director of Product Design at Facebook, it took the designer over 280 hours to perfect the redesign of the Facebook “like” button, a small but vital element of the social web that is seen on average 22 billion times a day across over 7.5 million websites. Source: http://blog.ted.com/2014/03/19/three-lessons-for-designing-for-the-whole- world-margaret-gould-stewart-at-ted2014/ BY @MIKEARAUZ, PARTNER AT 3
  • 4. THE DIFFERENCE BETWEEN PROMISING AND LEGENDARY DEPENDS ON INTUITION, CREATIVITY, AND TASTE. THE BEST TECHNOLOGY COMPANIES 
 IN THE WORLD FIND WAYS TO BALANCE THESE FORCES. BY @MIKEARAUZ, PARTNER AT 4
  • 5. 2. OUR INABILITY TO PREDICT THE FUTURE DOESN’T MAKE IT ANY LESS INEVITABLE. BY @MIKEARAUZ, PARTNER AT 5
  • 6. In 2004 it was difficult to predict whether Friendster, MySpace, or Facebook would be most successful. Looking back, it turns out that the true measure of your wisdom wasn’t whether or not you bet correctly, but rather whether or not you bet at all. BY @MIKEARAUZ, PARTNER AT 6
  • 7. EMBRACING POSSIBILITY INSPIRES EXPLORATION AND ACTION. QUESTIONING POSSIBILITY OFFERS THE SKEPTICS A CHEAP AND DANGEROUS EXCUSE FOR DOING NOTHING AT ALL. BY @MIKEARAUZ, PARTNER AT 7
  • 8. 3. EVERYTHING CAN BE DISRUPTED. BY @MIKEARAUZ, PARTNER AT 8
  • 9. Tesla barely made it out of their start-up phase, but now they’ve got the safest car ever tested, the best rated car ever by Consumer Reports, and they’re blowing other auto stocks out of the water. Just because the car business is hard, doesn’t mean it can’t be completely transformed by a former software engineer. BY @MIKEARAUZ, PARTNER AT 9
  • 10. DIGITAL DOESN’T RESPECT BOUNDARIES. REGARDLESS OF THE INDUSTRY, DIGITIZATION WILL UNCOVER INEFFICIENCIES AND CREATE VALUE. BY @MIKEARAUZ, PARTNER AT 10
  • 11. 4. “ARE PEOPLE USING IT?” 
 IS THE ONLY QUESTION THAT REALLY MATTERS. BY @MIKEARAUZ, PARTNER AT 11
  • 12. WhatsApp was acquired by Facebook for $19 billion (that’s roughly 1/3 the market cap of Ford Motor Company). For those who are baffled by the size of the deal, look at the number that matters: as of December 2013, WhatsApp had over 400 million active users per month (the population of the United States is roughly 313 million). BY @MIKEARAUZ, PARTNER AT 12
  • 13. WELL-INTENTIONED EXECUTIVES BUILD A GAUNTLET OF QUESTIONS, INTENDED TO ENSURE SUCCESS, THAT END UP 
 KILLING INNOVATION. YOUR JOB AS A BUSINESS LEADER IS TO ANSWER THIS QUESTION FIRST, AND FAST: ARE PEOPLE USING IT? BY @MIKEARAUZ, PARTNER AT 13
  • 14. 5. TRYING SOMETHING 
 COSTS LESS THAN NOT TRYING ANYTHING. BY @MIKEARAUZ, PARTNER AT 14
  • 15. In 2009, Jack Dorsey’s friend James McKelvey, a artisan glass-blower, went to their local Techshop and a month later had a working prototype of what would eventually become Square, the disruptive payments company now valued at over $8 billion. BY @MIKEARAUZ, PARTNER AT 15
  • 16. THE COST OF INACTION IS HIGHER THAN YOU THINK. IT’S ONLY A MATTER OF TIME UNTIL SOMEONE DISCOVERS THE BREAKTHROUGH SOLUTION THAT WILL DISRUPT YOUR BUSINESS. BY @MIKEARAUZ, PARTNER AT 16
  • 17. 6. YOU CAN’T CHANGE 
 WHAT YOU DO 
 WITHOUT CHANGING 
 HOW YOU DO IT. BY @MIKEARAUZ, PARTNER AT 17
  • 18. “We had to think about if we’re going to be in a business that’s changing that quickly, how do we avoid institutionalizing one set of production methods in such a way that we can’t adapt to what’s going to be coming next. …because as useful as they are in the short- term in the long-term they really end up hurting you a lot.” Gabe Newell, co-founder and CEO at Valve, in an interview with the Washington Post, January 2014: BY @MIKEARAUZ, PARTNER AT 18
  • 19. YOU CAN’T USE YESTERDAY’S WAY OF WORKING TO BUILD TOMORROW’S SOLUTIONS. BY @MIKEARAUZ, PARTNER AT 19
  • 20. The companies that are leading our economy and shaping our future are working in a completely new way. 
 At Undercurrent, we call these companies responsive organizations, defined by a new set of operating values: BY @MIKEARAUZ, PARTNER AT 20
  • 21. 7. IF YOU’RE NOT DESIGNING FOR NETWORKS, YOU’RE MISSING THE POINT. BY @MIKEARAUZ, PARTNER AT 21
  • 22. When Google bought the car navigation app Waze for $966 million, they framed the acquisition in terms of users, not technology: “This fast-growing community of 
 traffic-obsessed drivers is working together to find the best routes from home to work, every day.” Source: http://googleblog.blogspot.com/2013/06/google-maps-and-waze- outsmarting.html BY @MIKEARAUZ, PARTNER AT 22
  • 23. DIGITAL THINGS DON’T GET USED UP WHEN THEY GET USED. THIS IS WHY FIGURING OUT HOW USERS CAN CREATE VALUE FOR EACH OTHER IS NOW FUNDAMENTAL FOR CREATORS OF DIGITAL PRODUCTS AND SERVICES. BY @MIKEARAUZ, PARTNER AT 23
  • 24. 8. INNOVATION IS RECOMBINANT, AND SPEED IS THE NEW IP. BY @MIKEARAUZ, PARTNER AT 24
  • 25. Sir Tim Berners-Lee: “When I say I invented the web, I really just put together the last few pieces out 
 of a construction kit, which had 
 already been made.” BY @MIKEARAUZ, PARTNER AT 25
  • 26. HUMANITY HAS NEVER HAD MORE WORTHWHILE IDEAS. IT’S NEVER BEEN EASIER TO FIND THEM. AND IT’S NEVER BEEN EASIER TO BRING THEM TO LIFE. THE CHALLENGE IS WHO CAN GET THOSE GOOD IDEAS IN FRONT OF REAL USERS FASTEST. BY @MIKEARAUZ, PARTNER AT 26
  • 27. 9. YOU CAN’T ESCAPE COMPLEXITY. BY @MIKEARAUZ, PARTNER AT 27
  • 28. The open-source operating system Linux has evolved into one of the world’s most popular operating systems with a large, diverse and disorganized collection of contributors, free and open access to its source code, and constant iteration and variation of the product. Mostly the exact opposite of Microsoft. BY @MIKEARAUZ, PARTNER AT 28
  • 29. LIKE A 21ST CENTURY MIDAS, DIGITAL TECHNOLOGY MAKES EVERYTHING IT TOUCHES COMPLEX. SEEKING SIMPLICITY IN THE FACE OF COMPLEXITY IS SIMPLY A FASTER ROUTE TO OBSOLESCENCE. BY @MIKEARAUZ, PARTNER AT 29
  • 30. AS THE INDUSTRIAL REVOLUTION WAS DEFINED BY RADICAL EFFICIENCY IN PRODUCTION, THE DIGITAL REVOLUTION IS DEFINED 
 BY RADICAL EFFICIENCY 
 IN INFORMATION TRANSMISSION. 10. BY @MIKEARAUZ, PARTNER AT 30
  • 31. Andrew McAfee and Erik Brynjolfsson, The Second Machine Age: “Computers and other digital advances are doing for mental power— the ability to use our brains to understand and shape our environments— what the steam engine and its descendants did for muscle power.” BY @MIKEARAUZ, PARTNER AT 31
  • 32. IF YOU’RE RESPONSIBLE FOR A BUSINESS OR INDUSTRY, AND WONDERING WHERE THE WEAKNESSES OR OPPORTUNITIES LIE, LOOK CLOSELY AT THE CRACKS AND CREVICES WHERE INFORMATION IS CURRENTLY TRAPPED, AND HELP IT TO FLOW MORE FREELY. BY @MIKEARAUZ, PARTNER AT 32
  • 33. TO LEARN MORE READ THE FULL ARTICLE HERE: HTTP://MEDIUM.COM/P/9A889AA170D1 BY @MIKEARAUZ, PARTNER AT 33
  • 34. CREDITS None of these ideas are mine alone. They are built upon the work and great thinking of many other people who are all infinitely more brilliant than I am. In addition to my inspiring colleagues at Undercurrent (including Aaron Dignan, Clay Parker Jones, Bud Caddell, Jordan Husney, and others) here are some books that I consider to be seminal: ! • Understanding Media by Marshall McLuhan • The Innovator’s Dilemma by Clayton M. Christensen • The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger • Emergence by Steven Johnson • The Wealth of Networks by Yochai Benkler • Here Comes Everybody by Clay Shirky • Complexity: A Guided Tour by Melanie Mitchell • Getting Real by 37Signals • The Second Machine Age by Erik Brynjolfsson and Andrew McAfee BY @MIKEARAUZ, PARTNER AT 34
  • 35. MIKE ARAUZ Mike is a Partner at Undercurrent, a strategy firm for the 21st century. Mike has helped leaders of global organizations, including GE, PepsiCo, Ford, American Express, and The Bill & Melinda Gates Foundation, understand how technology is disrupting their world and what to do about it. Mike is available for speaking at summits and conferences, as a workshop facilitator, and as a guest writer for print and online business publications. Get in touch:
 http://www.mikearauz.com/