Our new digital lives demand a new evolution in branding.
I’d love to tell you more about this. Email me:
speaking@mikearauz.com
Let’s connect on Twitter: http://www.twitter.com/mikearauz
I left the rest of my thoughts on my blog: http://www.mikearauz.com
11. In the 1950’s, advertisers
could reach almost
everyone in the U.S. with
a single TV spot.
Gives “I Love Lucy” a whole
new meaning, doesn’t it?
2009 Mike Arauz
12. Today, an advertiser is
lucky to reach a tiny
fraction of its desired
audience with an
advertisement on even
the most popular show.
2009 Mike Arauz
15. Where can a brand find
an audience who cares?
And how can a brand
connect with them in a
meaningful way?
2009 Mike Arauz
16. In a digital world,
people spend their time
exploring the things
that they are most Think about how you
spend your time.
passionate about.
2009 Mike Arauz
18. Desire paths are the
trails created when we
leave the paths designed
by architects in order to
find our own way from
one place to another.
2009 Mike Arauz
19. The internet is an
infinite forest, filled
with desire paths.
2009 Mike Arauz
20. Desire paths are
created by groups
of people exploring
shared interests.
We like turtles, too.
I like turtles.
2009 Mike Arauz
21. As we go through
our day we travel
along many different
desire paths.
2009 Mike Arauz
22. We decide where to go,
what to do, and what to
share with others based
on our own curiosities,
interests, and passions.
2009 Mike Arauz
49. I’d love to tell you more about this. Email me:
speaking@mikearauz.com
Let’s connect on twitter: @mikearauz
i left the rest of my thoughts on my blog: www.mikearauz.com
Mike Arauz is a Strategist at
Undercurrent, a New York based
digital think tank.
2009 Mike Arauz
50. Special thanks:
Image Credits:
Background by pareeerica:
David Armano – darmano.typepad.com
http://www.flickr.com/photos/8078381@N03/3043325110/
Noah Brier – noahbrier.com
The Calm After the Show by Thomas Hawk:
http://www.flickr.com/photos/thomashawk/155918164/
Seth Godin – sethgodin.typepad.com
Desire Path by Skuds:
http://www.flickr.com/photos/skuds/271501341/
Gavin Heaton – servantofchaos.com
Sean Howard – craphammer.ca
This presentation is licensed under the Creative
Commons Attribution Licence.
Henry Jenkins – henryjenkins.org
You are free:
PSFK – psfk.com
to Share – to copy, distribute and transmit
the work
Faris Yakob – farisyakob.typepad.com
to Remix – to adapt the work
I’ve been reading these blogs religiously
for years, and their thoughts have surely
Under the following conditions:
inspired my own on this subject.
Attribution. You must attribute the work as “by
Mike Arauz” (but not in any way that suggests
that they endorse you or your use of the work).
2009 Mike Arauz