Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
AUTOMATED DIABETES DIARY
Visualizing data from
wellness trackers and medical devices
for personalized diabetes treatment
TRACK
AND
LEARN
Diabetes treatment costs in 2013: $ 548 B
$
†
<60y
> 1 000 apps, only 1.2 % penetration
“Apps rely on manual input of data.”
“No interoperability with glucometers, health & ...
Glucose readings
from meter & pump
Activity, nutrition
info from trackers
Annotations
Support for multiple
meters
Patient ...
PHR
Meals Activity
Stress
Business model: Phase 1
Go-to-market via
• Diabetes organizations
• Healthcare organizations
• App stores
People with diab...
Revenue Streams: Phase 2
Healthcare organizations pay for service and data
– Patient empowerment saves cost
– Personalized...
H2/13 2014 2015 2016 2017 2018 2019
Personnel 3 3 3 5 8 12 16 20 30 60 75 90
Users 2 2 500 2.5 K 15 K 40 K 70 K 250 K 600 ...
Pirjo Ilanne-Parikka, MD, Finnish Diabetes Assoc.
Jorma Lahtela, MD, UTA / UKU / TAYS
Päivi Hannula, MD, PSHP
Antti Virkam...
Trade Sale Opportunities
Investment Opportunity
Looking for 100 000 €, to
– finalize product, start user trials in Q2 2014
– launch in Finland on W...
…making sense of diabetes trends
Mikael Rinnetmäki
mikael@sensotrend.com
+358 50 3855511
linkedin.com/in/mikaelrinnetmaki
...
Power Pitch
• Sensotrend makes life with diabetes easier
with an automated diabetes diary
utilizing data from wellness tra...
Sensotrend Pitch for SeedForum
Sensotrend Pitch for SeedForum
Nächste SlideShare
Wird geladen in …5
×

Sensotrend Pitch for SeedForum

1.655 Aufrufe

Veröffentlicht am

Presenting Sensotrend in SeedForum pitch event. Some progress from the working copy (http://www.slideshare.net/mikaelrinnetmaki/sensotrend-pitch-for-seedforum-draft).

Strictest enforcement of the pitch structure that we've experienced so far. Feedback from audience indicated this is both good (easier to compare startups) and bad (gets boring quite soon).

Veröffentlicht in: Gesundheitswesen
  • Loggen Sie sich ein, um Kommentare anzuzeigen.

Sensotrend Pitch for SeedForum

  1. 1. AUTOMATED DIABETES DIARY Visualizing data from wellness trackers and medical devices for personalized diabetes treatment
  2. 2. TRACK AND LEARN
  3. 3. Diabetes treatment costs in 2013: $ 548 B $ † <60y
  4. 4. > 1 000 apps, only 1.2 % penetration “Apps rely on manual input of data.” “No interoperability with glucometers, health & fitness apps.”
  5. 5. Glucose readings from meter & pump Activity, nutrition info from trackers Annotations Support for multiple meters Patient owns the data Competition
  6. 6. PHR Meals Activity Stress
  7. 7. Business model: Phase 1 Go-to-market via • Diabetes organizations • Healthcare organizations • App stores People with diabetes pay 79 € / y
  8. 8. Revenue Streams: Phase 2 Healthcare organizations pay for service and data – Patient empowerment saves cost – Personalized healthcare improves results – Legal obligations Pharma companies pay for data – Valuable for product development Insurance companies pay for data – Improved risk calculation – Payer role, want to improve treatment Device manufacturers pay for integration – Better value for users
  9. 9. H2/13 2014 2015 2016 2017 2018 2019 Personnel 3 3 3 5 8 12 16 20 30 60 75 90 Users 2 2 500 2.5 K 15 K 40 K 70 K 250 K 600 K 1.2 M 2.5 M 6 M Revenue 0 0 675 K 1.5 M 11.4 M 92 M 484 M Cost 0 195 K 950 K 1.4 M 16.1 M 52 M 120 M Ebitda 0 -195 K -275 K 100 K -4.7 M 40 M 364 M Financials and Roadmap
  10. 10. Pirjo Ilanne-Parikka, MD, Finnish Diabetes Assoc. Jorma Lahtela, MD, UTA / UKU / TAYS Päivi Hannula, MD, PSHP Antti Virkamäki, MD, CMO, Mendor Atte Vadén, MD, Koskiklinikka / Mediverkko Jyrki Lähde, MD, Terveystalo Type 1 diabetic (14 y), software pro (15 y) Startup experience (14 y) Type 1 diabetic (4 y), software pro (15 y) Military software, visualisation Healthcare PR, marketing (6 y) Protomo startup coaching Mikael Timo Assi Advisors
  11. 11. Trade Sale Opportunities
  12. 12. Investment Opportunity Looking for 100 000 €, to – finalize product, start user trials in Q2 2014 – launch in Finland on World Diabetes Day 14.11.2014 – prepare for next round in Q1 2015, for medical device certification and international growth Also looking for advice and connections
  13. 13. …making sense of diabetes trends Mikael Rinnetmäki mikael@sensotrend.com +358 50 3855511 linkedin.com/in/mikaelrinnetmaki twitter.com/mrinnetmaki www.sensotrend.com/ linkedin.com/company/sensotrend twitter.com/sensotrend facebook.com/sensotrend gust.com/c/sensotrend
  14. 14. Power Pitch • Sensotrend makes life with diabetes easier with an automated diabetes diary utilizing data from wellness trackers. • Our team consists of diabetics and their relatives, and we’ve got 6 top name diabetes doctors as advisors. • We have a scalable business model with multiple revenue streams, and a first mover advantage on a globally growing market, driven by changes in legislation.

×