1.
AUTOMATED DIABETES DIARY
Visualizing data from
wellness trackers and medical devices
for personalized diabetes treatment

2.
TRACK
AND
LEARN

3.
Diabetes treatment costs in 2013: $ 548 B
$
†
<60y

4.
> 1 000 apps, only 1.2 % penetration
“Apps rely on manual input of data.”
“No interoperability with glucometers, health & fitness apps.”

5.
Glucose readings
from meter & pump
Activity, nutrition
info from trackers
Annotations
Support for multiple
meters
Patient owns the
data
Competition

6.
PHR
Meals Activity
Stress

7.
Business model: Phase 1
Go-to-market via
• Diabetes organizations
• Healthcare organizations
• App stores
People with diabetes pay 79 € / y

8.
Revenue Streams: Phase 2
Healthcare organizations pay for service and data
– Patient empowerment saves cost
– Personalized healthcare improves results
– Legal obligations
Pharma companies pay for data
– Valuable for product development
Insurance companies pay for data
– Improved risk calculation
– Payer role, want to improve treatment
Device manufacturers pay for integration
– Better value for users

9.
H2/13 2014 2015 2016 2017 2018 2019
Personnel 3 3 3 5 8 12 16 20 30 60 75 90
Users 2 2 500 2.5 K 15 K 40 K 70 K 250 K 600 K 1.2 M 2.5 M 6 M
Revenue 0 0 675 K 1.5 M 11.4 M 92 M 484 M
Cost 0 195 K 950 K 1.4 M 16.1 M 52 M 120 M
Ebitda 0 -195 K -275 K 100 K -4.7 M 40 M 364 M
Financials and Roadmap

10.
Pirjo Ilanne-Parikka, MD, Finnish Diabetes Assoc.
Jorma Lahtela, MD, UTA / UKU / TAYS
Päivi Hannula, MD, PSHP
Antti Virkamäki, MD, CMO, Mendor
Atte Vadén, MD, Koskiklinikka / Mediverkko
Jyrki Lähde, MD, Terveystalo
Type 1 diabetic (14 y), software pro (15 y)
Startup experience (14 y)
Type 1 diabetic (4 y), software pro (15 y)
Military software, visualisation
Healthcare PR, marketing (6 y)
Protomo startup coaching
Mikael
Timo
Assi
Advisors

11.
Trade Sale Opportunities

12.
Investment Opportunity
Looking for 100 000 €, to
– finalize product, start user trials in Q2 2014
– launch in Finland on World Diabetes Day 14.11.2014
– prepare for next round in Q1 2015, for medical device
certification and international growth
Also looking for advice and connections

13.
…making sense of diabetes trends
Mikael Rinnetmäki
mikael@sensotrend.com
+358 50 3855511
linkedin.com/in/mikaelrinnetmaki
twitter.com/mrinnetmaki
www.sensotrend.com/
linkedin.com/company/sensotrend
twitter.com/sensotrend
facebook.com/sensotrend
gust.com/c/sensotrend

14.
Power Pitch
• Sensotrend makes life with diabetes easier
with an automated diabetes diary
utilizing data from wellness trackers.
• Our team consists of diabetics and their relatives, and
we’ve got 6 top name diabetes doctors as advisors.
• We have a scalable business model with multiple
revenue streams, and a first mover advantage on a
globally growing market, driven by changes in
legislation.