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IBM Svenska AB




När man inte kan jobba
                                 Bild på motorcykel från
hårdare får man vara social
                                 dolmar.de (under Dolmette)


Mikael Haglund
Chief Technologist, IBM Sweden
April Fools' Day -> Medi-joker




                                                   © 2009 IBM Corporation
IBM Svenska AB




                       Bild från Wikipedia, artikel om New Cuyama. Font från dafont.com




                         Frågor:
(Enterprise) Web 2.0                                                              © 2008 IBM Corporation   2
IBM Svenska AB




Top sources of new ideas and innovation

               Collaboration sparks innovation

                               Employees

                       Business partners

                       Customers directly

                              Consultants

                              Competitors

                              Associations

          Internal Sales & Service Units

                             Internal R&D

                                 Academia

                               Think-tanks

           Labs and/or other institutions




                                                 0%     5%   10%   15%   20%   25%   30%   35%         40%          45%


                    Data från IBM CEO Study
     IBM Institute for Business Value, CEO Study 2006


(Enterprise) Web 2.0                                                                       © 2008 IBM Corporation         3
IBM Svenska AB

•Vi som jobbar – grov generalisering




                  Äldre 50+                                      Nya generationen -30
                                            ”Mitt i” 30-50

                       Visdom                                          Innovation
                                             Expertkälla


    Traditionell inställning till                                  Ser tekniken som
                                       Förstår tekniken men är
             teknik                                                     naturlig
                                         ej uppväxt med den




      Fånga kunskap innan                                         Attrahera, behåll, dra
                                         Minska stress, öka
            pension                                              nytta av samarbetssätt
                                            produktivitet




(Enterprise) Web 2.0                                                    © 2008 IBM Corporation   4
IBM Svenska AB




Innovation
                 © 2008 IBM Corporation 5
IBM Svenska AB




(Enterprise) Web 2.0   © 2008 IBM Corporation   6
IBM Svenska AB




(Enterprise) Web 2.0   © 2008 IBM Corporation   7
IBM Svenska AB




(Enterprise) Web 2.0   © 2008 IBM Corporation   8
IBM Svenska AB
        Mash-up


         List of
         stores




 Google Map
 web service




                                   NOAA Weather
                                   web service


    SAP order
    fulfillment


                                   Wiki
                                   commands to
RSS feed of top-                   compose
selling items                      application

(Enterprise) Web 2.0   © 2008 IBM Corporation    9
IBM Svenska AB




(Enterprise) Web 2.0   © 2008 IBM Corporation   10
IBM Svenska AB




(Enterprise) Web 2.0   © 2008 IBM Corporation   11
IBM Svenska AB


 -bloggande




(Enterprise) Web 2.0   © 2008 IBM Corporation   12
IBM Svenska AB




(Enterprise) Web 2.0   © 2008 IBM Corporation   13
IBM Svenska AB


                                           Luis Suarez
                                        http://elsua.net
                                          Sacha Chua
                                http://sachachua.com/
                                            Andy Piper
                       http://andypiper.wordpress.com/




                                    podcasten Dogear Nation
                                     http://dogearnation.com/




(Enterprise) Web 2.0                   © 2008 IBM Corporation   14
IBM Svenska AB




        http://mikaelhaglund.com
        http://twitter.com/0xdeadbeef
        mikael.haglund@se.ibm.com


        Finns även på Facebook och LinkedIn, men är inte lika uppenbar på
        myspace.com, även om brödsmulorna finns att följa för de som
        tänker till.




(Enterprise) Web 2.0                                          © 2008 IBM Corporation   15
IBM Svenska AB




(Enterprise) Web 2.0   © 2008 IBM Corporation   16

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När man inte kan jobba hårdare får man vara social

  • 1. IBM Svenska AB När man inte kan jobba Bild på motorcykel från hårdare får man vara social dolmar.de (under Dolmette) Mikael Haglund Chief Technologist, IBM Sweden April Fools' Day -> Medi-joker © 2009 IBM Corporation
  • 2. IBM Svenska AB Bild från Wikipedia, artikel om New Cuyama. Font från dafont.com Frågor: (Enterprise) Web 2.0 © 2008 IBM Corporation 2
  • 3. IBM Svenska AB Top sources of new ideas and innovation Collaboration sparks innovation Employees Business partners Customers directly Consultants Competitors Associations Internal Sales & Service Units Internal R&D Academia Think-tanks Labs and/or other institutions 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Data från IBM CEO Study IBM Institute for Business Value, CEO Study 2006 (Enterprise) Web 2.0 © 2008 IBM Corporation 3
  • 4. IBM Svenska AB •Vi som jobbar – grov generalisering Äldre 50+ Nya generationen -30 ”Mitt i” 30-50 Visdom Innovation Expertkälla Traditionell inställning till Ser tekniken som Förstår tekniken men är teknik naturlig ej uppväxt med den Fånga kunskap innan Attrahera, behåll, dra Minska stress, öka pension nytta av samarbetssätt produktivitet (Enterprise) Web 2.0 © 2008 IBM Corporation 4
  • 5. IBM Svenska AB Innovation © 2008 IBM Corporation 5
  • 6. IBM Svenska AB (Enterprise) Web 2.0 © 2008 IBM Corporation 6
  • 7. IBM Svenska AB (Enterprise) Web 2.0 © 2008 IBM Corporation 7
  • 8. IBM Svenska AB (Enterprise) Web 2.0 © 2008 IBM Corporation 8
  • 9. IBM Svenska AB Mash-up List of stores Google Map web service NOAA Weather web service SAP order fulfillment Wiki commands to RSS feed of top- compose selling items application (Enterprise) Web 2.0 © 2008 IBM Corporation 9
  • 10. IBM Svenska AB (Enterprise) Web 2.0 © 2008 IBM Corporation 10
  • 11. IBM Svenska AB (Enterprise) Web 2.0 © 2008 IBM Corporation 11
  • 12. IBM Svenska AB -bloggande (Enterprise) Web 2.0 © 2008 IBM Corporation 12
  • 13. IBM Svenska AB (Enterprise) Web 2.0 © 2008 IBM Corporation 13
  • 14. IBM Svenska AB Luis Suarez http://elsua.net Sacha Chua http://sachachua.com/ Andy Piper http://andypiper.wordpress.com/ podcasten Dogear Nation http://dogearnation.com/ (Enterprise) Web 2.0 © 2008 IBM Corporation 14
  • 15. IBM Svenska AB http://mikaelhaglund.com http://twitter.com/0xdeadbeef mikael.haglund@se.ibm.com Finns även på Facebook och LinkedIn, men är inte lika uppenbar på myspace.com, även om brödsmulorna finns att följa för de som tänker till. (Enterprise) Web 2.0 © 2008 IBM Corporation 15
  • 16. IBM Svenska AB (Enterprise) Web 2.0 © 2008 IBM Corporation 16