About Miipharos is the next generation in advertisment and broadcasting industry the future of promotion now Description Miipharos is a service taking advantage of the ibeacon technology in order to trasmit to smartphones users personalised location based messages . Messages can contain , promotional , informative , microlocations information , personalised according to users’ profile. The service is ECO friendly as it uses eco materials and low energy to operate!

1. July 2014 case studies

2. In September 2013 Apple launched iOS 7, offering the amazing technology of iBeacon.
iBeacon is based on the Bluetooth 4, known also as Bluetooth* SMART or Bluetooth Low
Energy BLE.
iBeacon is a new technology that extends Location Services in iOS. Your iOS device can alert
apps when you approach or leave a location with an iBeacon. In addition to monitoring
location, an app can estimate your proximity to an iBeacon (for example, a display or
checkout counter in a retail store). Instead of using latitude and longitude to define the
location, iBeacon uses a Bluetooth low energy signal, which iOS devices detect.
our technology

3. what we do
Devices receive:
announcements
advertisements
social media information
(facebook,twitter,Foursquare etc)
All information transmitted:
personalized
location based
green efficient
secure
enjoy it
10%
discount
pick
your
coupon

4. customers can...
watch a promo video
of an event sponsored
by Coca Cola
In the shop
the next big event
receive discount
coupons
watch the video
our products
coupons
case study: COCA COLA

5. interact via
social medias
browse on Coca Cola’s
website, using mobile
responsiveness
welcome

6. Points of Sales or
Fridges transmit
the message of
Coca Cola

7. see the statistics
per table
receive promo ads for
draw & jackpots
special days
table 05
12(8) 7(6) 34(6) 22(4) 10(4)TOP5
case study: Casino
Casino’s customers can...

8. receive discount coupons
(personalised)interact via social medias
You won a discount
coupon for slot machines!
10€
Redeem!
coupon 10558796

9. range 70 meters
(indoor & outdoor)
find in map
visitor can receive information
on how to find the info kiosk of
the mall
info kiosk
WC
First aid
Telephone
Stairs
Pushchairs
case study: MALL

10. Shopping Mall customers can...
come up with the latest
events held in the mallreceive special
offers or
VISA bonus
programs
updates

11. interact via social medias
receive promo ads from
cooperative companies
// visit us //

12. personalized ?
Sunday 18.00 till 20.00 male & female 28- 45 years old
visitors passing by cafe venue can receive a discount coupon
on their smart phone and enjoy their drink
location based ?
At the same time males & females from 13 till 27 years old
passing by cinema, can get an 1+1 ticket for a 3D movie
on their mobile
Sunday 18.00 till 20.00 male & female 13- 27 years old

13. before and during the match can...
see statistics watch replays
Football fans
purchase tickets
case study: Stadiums

14. miipharos needs...
no internet
no power plug
no install
UNPACK & PLAY
unpack & play
From a single smartphone/tablet/pc
you can manage all miipharos devices
around the world
!

15. Benefits – Driving customer loyalty and Return on Investment
- Nurture customer relationships and encourage brand loyalty
versus competition
- Encourage impulse purchases through proximity and targeted
advertising
- Encourage ancillary purchases via coupons and special offers
- Keep customers informed on new offers, services and products
= Driving customers and Average Revenue per User

16. white label
Coca Cola’s logo can
be printed or signed
on the device by
replacing miipharos’.
or
a custom made shape
of the device

17. we are green
- Longetivity of Miipharos Device: the device does not need to be
replaced when technology advances or services are upgraded, as all
software additions are managed remotely from the device, by miipharos.
- Very Low Energy Consumption: battery lasts for about two years
– Paperless advertising: we reduce our environmental footprint by
cutting down on use of paper and printing ink
– Eco Friendly Packaging: made from recycled materials
- WE Recycle and upgrade all used and old devices & batteries
- certifications

18. our project
our project
Location based
advertising services
Special project
implementation
Sales of devices
to Developers

19. HORECA
(Hotel, Restaurant,
Cafe) customers -
owners - providers
Super Markets,
Mega Stores
MALLs
vendors, visitors
and managers
Hotel
owners &
visitors
Museum &
Gallery
owners & visitos
Tourism
related
business
Outdoor
activity &
Events
Goverment, State &
Municipalities
to broadcast information on
services & Landmarks
Hospitals &
Doctors
News Stands,
Car Dealers
Security
providers for
check points
Theaters &
Cinemas
to validate or
sell tickets
Politicians
to support their
campaigns ECO
friendly
the market

20. out team
Dimitris
Vimal
Charis
Denise
Tatjana
Nikos
Angel
IliasChris
We are a Global Team !
Combined exerience : 80 years
Average Age : 32 years
codemasterswhisperer
marketingvisualcommunication

21. + Why invest in miipharos ?
#1 You can invest and hop on the train of
Apple’s secret marketing tool *
*according to Bloomberg
#2 Mobile marketing is a high volume
growing market
#3 miipharos is ECO!
#6 miipharos is certified from Apple as
MFI amongst 450 companies worldwide
- Our global team strives for excellence
while working around the world
#4 -25% cost effective
#5 We have both device and service