Impact of digital media on modern business method - Don't Stuck to stone age, Let your Business go social.

1. Impact of Digital Media on Modern
Business Method
MihirJhaveri

2. Index
 About Digital Marketing Media
 Digital Landscape
 Why Digital Media ?
 Myth’s of Digital Marketing
 Trend :Re-Targeting
 Social Media Measurement
 Digital Media – Changing the way Business happens
today

3. About Digital Marketing
The promotion of products or brands via one
or more forms of electronic media.
Digital marketing differs from traditional marketing in that it
involves the use of channels and methods that enable an
organization to analyze marketing campaigns and understand
what is working and what isn’t – typically in real time.

4. Digital Marketing Landscape

6. Why DigitalMedia ?
We’re in a branded world !

7. Why Digital Media ?
They Google you
• The Internet is the new first impression
• Clients “Google” you when speaking on the phone
• Anyone can say anything, and it shows up online
• People don’t ask for references anymore, they search
Google

8. PhysicalMedia DigitalMedia
What is “Media”?
What type of Media qualifies as
“Social Media”?

9. Common Myths of Digital
Marketing
 Digital Marketing Is All About Technology
 If You Build It, They Will Come
 Social Media Is Too 'Noisy' for Effective Marketing
 Social Media Is Not for B2B Marketing
 Unsubscribes - Spell Trouble
 More Opens Means Better Prospects
 Short Subject Lines Convert Better
 Everyone Is My Target Audience
 Big Data Is Good; Bigger Data Is Better
 Low Mobile Traffic Means You Should Focus Your Attention Elsewhere

10. Common Myths of Digital
 Marketing Influences a Small Percentage of the Sales Pipeline
 The Best Time to Send an Email Is Tuesday Morning
 New Customers Are More Valuable than Existing Customers
 Digital Marketing is only for Small Business
 Digital Marketing is not Significant part of Business Strategy
 Digital Marketing is only successful with very large website traffic
 Creating Website is enough for Digital marketing
 My Competitor are not Into digital marketing ! So why should i do ?
 My Industry is too boring for traditional Digital marketing
 Seo is Dead
Marketing

11. Top 5 benefits of Digital
media marketing
 Increased exposure
 Increased traffic
Marketplace insight
Brand loyalty
Generate leads
Source : Emarketer.com

12. Understand Digital Media
The Brand Prospective
V/S
The Customer Perspective

13. Understand Digital Media
The Brand Prospective
 Customers connect with us because they
want to learn about new products.
 Because they want information from us
 They want us to engage with them to create
the community

14. Understand Digital Media
The Customer Prospective
 I'm connecting to you in the social network because I
actually just want discounts and special offers.
 I don't want questions and polls and contests
 I also want you to acknowledge the problems.
 I want you to solve my issues.
 I want you to point me in the right direction.

15. Understand Digital Media
So, its Simple ! Every Business got his
customer sitting on digital media platform
and waiting for Feed from the most liked
“ Brand’s ” !

16. Digital Media Marketing Methods
 Search engine marketing (SEM)
 Social Media Marketing (SMM)
 Search engine optimization (SEO)
 Email Marketing
 Instant Messaging

17. Brief about Methods
Search Engine
Optimization

18. What is SEO?
• SEO is the act of modifying and improving a website ranking in
organic (vs. paid), crawler-based listings of search engines.
• Paid search listing: It uses SEM (search engine marketing)
components that increases websites visibility through optimization
and advertising ways
• Organic search listing: it uses SEO components (spider or crawler) in
listing the web results.

20. Brief about Methods
Social Media Marketing

21. Social media marketing refers to the process of gaining website
traffic or attention through social media sites.

24. Source : Measurablemarketing.com

26. Trend : Re-Targeting
5 Reasons Why Re-targeting Should be Done:
 Re-targeting click through rates are usually higher than other ads.
 Helps your brand stay on top of your customer’s mind.
 Email marketing is now passé – Re-targeting is the best solution as you
are not spamming your visitor’s inbox.
 Re-Targeting can help you answer the most common query raised by
placing answers on the relevant audience’s timeline.
 Re-targeting for a different product or post sale service can also be
done post purchase as it shall help you discover a Repeat Customer!

27. Social Media Measurement

28. Digital Media: Changing the
Way Business Happens Today
The emergence of citizen journalism
Blogging as news media
Bypassing the traditional gatekeeper
New methods of censorship
Convergence —radio, television, print,
telephones, the Internet , mobile devices
New business models
Cell phones as information producing
and consuming devices
Social networking revolutions

29. Q ‘n’ A

30. Thank You
Reach me
Email Id: Mihirjhaveri@hotmail.com
LinkedIn: in.linkedin.com/in/mihirjhaveri/