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Corporate social responsibility

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Corporate social responsibility

  1. 1. CORPORATE SOCIAL RESPONSIBILITY<br />
  2. 2. What is corporate social responsibility?<br />CSR is the process of assessing an organisation’s impact on society and evaluating their responsibilities. <br />Successful CSR initiatives take organisations beyond compliance with legislation and leads them to honour ethical values and respect people, communities and the natural environment. CSR is sustainable - involving activities that your organisation can maintain without adversely affecting your business goals.<br />
  3. 3. The Business Benefits of CSR<br /><ul><li>Win new business
  4. 4. Increase customer retention
  5. 5. Develop and enhance relationships with customers, suppliers and networks
  6. 6. Attract, retain and maintain a happy workforce and be an Employer of Choice
  7. 7. Save money on energy and operating costs and manage risk
  8. 8. Differentiate yourself from your competitors
  9. 9. Generate innovation and learning and enhance your influence
  10. 10. Improve your business reputation and standing
  11. 11. Provide access to investment and funding opportunities
  12. 12. Generate positive publicity and media opportunities due to media interest in ethical business activities</li></li></ul><li>Companies law set to mandate 2% CSR spend<br />The ministry of company affairs (MCA), which is finalizing the new Companies Bill, has accepted a Parliamentary Standing Committee's recommendation on the issue. <br />The standing committee on finance headed by former finance minister Yashwantsinha has proposed that companies with a turnover of Rs 1,000 crore or net profit of Rs 5 crore or more earmark 2% of their net profit for the preceding three years on CSR.<br />http://articles.timesofindia.indiatimes.com/2011-02-10/india/28545097_1_csr-companies-bill-coal-ministry<br />
  13. 13. Companies involved in CSR<br />Wockhardt<br />Wockhardt took major initiative for controlling AIDS epidemic in Indiaand established NGO with the help of Harvard Medical International, aHarvard University affiliate.The NGO called WHARF ( Wockhardt HIV/AIDS Education and Research Foundation)will provide training to clinicians, nurses, paramedics and counsellors toacquire knowledge in the areas of HIV/AIDS.<br />
  14. 14. BIRLA GROUP<br />Education -<br />• Formal schools • Balwadis for elementary education • Quality primary education • Aditya Bal VidyaMandirs • Girl child education • Adult education programmes. <br />Page <br />Health care -<br />• Primary health care centres • Mother and Child care projects • Immunisationprogrammes with a thrust on polio eradication • Health care for visually impaired, and physically challenged • Preventive health through awareness programmes. <br />
  15. 15. TATA GROUP<br />Population Management<br />Jamshedpur leads in demographic indices and maternal and child health in the country<br />Shares planned family norms with employees and non-employees through Family Initiatives Foundation<br />Extension programs have empowered the community to sustain initiatives<br />Provides free Reproductive Health Services to over 2,000,00 women from urban & ruralareas each year<br />Ensures 98% immunisation coverage in the city of Jamshedpur<br />
  16. 16. Sports & Adventure<br />Promotes Sports as a way of Life<br />Sports Department<br />Tata Steel Adventure Foundation<br />Tata Football Academy <br />Tata Archery Academy<br />30-acre J R D Tata Sports Complex<br />Organizes sporting events for employees and community year round<br />Promotes sports in schools<br />Employees include 20 Olympians, over 100 <br />international sports persons<br />India’s first woman to scale Mount <br />Everest<br />
  17. 17. Relief followed by long-term rehabilitation programs<br />Education<br />Patron of Art and culture<br />Health care facilities open to employees and non-employees<br />
  18. 18. Companies And their CSR<br />Cadbury-Gurikha project: Targeting women empowerment and female infanticide<br />Canara Bank- Employee donates three rupees per month to a social cause of their choice<br />DuPont- Helps Mumbai slum schools<br />ICICI- Elementary Education, Health at birth <br />Lupin- Provided drinking water facilities<br />Novartis- Free treatment to leprosy patients worldwide<br />Orchid Hotel- Environment awareness in school and colleges<br />Tupperware- Give a child a chance’ programme<br />BBC- Counter the growing threats of AIDS in India.<br />
  19. 19. References<br />http://www.simplycsr.co.uk/the-benefits-of-csr.html<br />http://www.karmayog.com/CSR/csrwockhardt.htm<br />http://articles.timesofindia.indiatimes.com/2011-02-10/india/28545097_1_csr-companies-bill-coal-ministry<br />
  20. 20. THANK YOU<br />

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