This document discusses trends and innovations in technology for meetings and events. It covers trends like using big data and AI to provide customized experiences, marketing automation, focusing on single tasks rather than being a "jack of all trades," and using smartphones as personal remote controls. It also discusses innovations like chatbots, augmented reality, facial recognition, influencer marketing software, 360-degree video, and inflatables. The document concludes with recommendations around discovering needs, considering options, and strategically planning implementation to avoid "shiny object syndrome."

1. Trends and
innovations in
technology for
meetings &
events
Miguel Neves, CMP
Head Chef at Social Media Chefs

2. Trends | Innovations | Implementation

3. Trends

4. Big Data to Smart Data
• Big data + AI
• Custom experiences
• Aid discovery (content serving)
• Can be very impressive
• For current clients as well as targets
• Marketing Automation
• Warnings: GDPR + don’t be too smart
AMEX smart email

5. Single focus
• Jack of all trades, master of none
• Single tasking is the new multitasking
• Embracing simplicity
• One app per function, not per event
• One message per communication
• One storyline (stories/threads)
• One central social media post
Twitter* / LinkedIn*
Conferize / Slack Channel*
Instagram / Facebook / WhatsApp stories

6. Smart Phone as personal remote control
• Personal digital interaction device
• Much more than information
• Help people make decisions
• Microphone / Translation unit
• ePosters / Slides
• Warnings: battery life / headphones /
distractions
Wi-5
Crowd Mics / Tap to Speak
Glisser / Slido
Interprefy / Interactio
CAST

7. Influencer marketing (strategy)
• Respected / Charismatic
• Sponsored posts
• Channel takeover
• Full strategic campaigns
Wordofmice
The MICEblog

8. Experiencing through others
• Big Brother / X Factor /
Gogglebox
• eSports
• Twitch
• (live) vlogging

9. Voice activation
• Alexa, Siri or Cortana
• Major CES trend
• How can we use in events?
• Combine w/ other tech?
• Voice recognition is
improving

10. New communication tools for business
• Email is lowest common
denominator
• RFP tools
• Internal & client comms
• WhatsApp
• Slack
• Facebook for work
• Browser notifications
• Battle for notifications

11. Innovations

12. Chatbots
• Low entry barrier
• Could make event apps redundant?
• Better suited to public events
• Great for survey/feedback
• Sciens.io
• Atlas RTX
• Surveybot

13. Augmented Reality
• Snapchat/Instagram
• Location based
• Sponsorship opportunities
Skignz
Photo source:
@skignz (instagram)

14. Facial recognition
• Ultimate efficiency
• Instant badging
• Secure*
• Warning: Privacy issues
Fielddrive / Expo Logic

15. Influencer marketing (software)
• Automating connections
• Peer influence
• Custom landing pages
GleanIn / Ingo
Snöball

16. 360-degree video
• Limited development
• Works well for venues &
destinations
• UX improvements
• Super portable
diginetmedia

17. Inflatables
• Inflatable structures
• Inflatable furniture
Dryspace
Evolutiondome
Blofield air design

18. Inflatables
• Inflatable structures
• Inflatable furniture
Dryspace
Evolutiondome
Blofield air design

19. Implementation
Discovery | Consideration | Strategic Planning

20. Avoid the shinny object syndrome

21. Discovery - ”Why”
1. Does it solve a problem?
2. Does it create new
opportunities?
3. Does it bring new
challenges?

22. Consideration – “How”
1. How does it integrate?
(tools and processes)
2. How will it be managed?
(people & resources)
3. How can we embrace it?
(culture)

23. Strategic planning - “What”
1. Technical integration
(IT, comms, purchasing)
2. Adequate training
(HR, training &
development)
3. Part of how you do
business (all levels
integration)