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RICH MEDIA FOR
THE SOCIAL & MOBILE
REVOLUTION
THE PROBLEMS

    The current rich media landscape is
1   insufficient for today’s digital
    needs
    Emergence of multi-screen world
2   makes scaling difficult


    Limited real-time capabilities that
3   extend to all platforms

    Creative production is costly and
4   time consuming


5   Expensive hosting and serving
THE SOLUTION
Develop a Platform that allows
advertisers and publishers the
flexibility to easily create and change
campaigns to meet real-time needs
of their consumers
VALUE PROPOSITION

                                        SCALABILITY
                                  Real time trafficking and changes




     TIME/COST                                                              MEASUREMENT
Ad units and web apps                                                       Total shares
 created in a matter of                                                     Video completions
 hours, at a lower cost                                                     Interaction rates




                          CROSS PLATFORM USER EXPERIENCE
                             Universal over desktop, iPhone, Android, and
                                     iPad devices, social, mobile
Simple – easy to use, fully
                  customizable, rich media creative
                  units for everywhere



Videos   Social   About   Merch   Photos   Theater   Music
Key Differentiator #1
Videos / YouTube Player Integration


                               I
Key Differentiator # 2
Merchandise – Amazon Integration


                             1
Key Differentiator #3
Facebook / Twitter / Google Integrations
SOCIAL SHARING IS HOT!
                           Users can post and share the entire
                           experience via our RP social widget
                           across all blogs and social news feeds

Share from any platform and ad unit directly to
      your Facebook, Google+ & Twitter feeds




                      A
Key Differentiator #4
                 Live Stream across multiple platforms
                 using Ustream and Google Hangouts
Live stream events/interviews directly to all
instances of the units across platforms and social
Key Differentiator #5

Optimize Creative - RP has the ability to track
and optimize creative within the unit,
in real-time
Storytelling
                               The Un-traditional Ad
   Connect with consumers by telling engaging and entertaining stories they
   want to hear. Our platform offers brands a unique opportunity:
   •The RP platform is fluid and dynamic
   •Images, video, message, ecommerce and more can change as often as you want—weekly, daily,
   hourly—with just the click of a button and without having to re-traffic your tags or pause your
   campaign
   •Messaging can shift to reach the consumer you are targeting next
   •It doesn’t cost a penny more


                        Creative Update                                          Final Push to Sale




Campaign Launch                           Revised Campaign Objectives
AD UNITS & AD FORMATS
                        Full line up of units for all platforms
  DESKTOP & TABLETS                          MOBILE PHONES:
300x250, 728x90, 160x600,          300x50, 300x250, Mobile web pages and
    400x350, 300x600                       full screen expandable
ANALYTICS TRACKING


     Ustream          Video Playing     Photo Detail     Twitter Official Feed,   Audio PlayingTrack   Merch Detail       Event Detail
Share on Facebook   Share on Facebook                         Mentions &            DetailBuy Link      Buy Link          Zip Search
 Share on Twitter    Share on Twitter                      Facebook Wall                               Product Info         Buy Link
   Embed Code                                              Post to Twitter                                Share            RSVP Link
                                                          Post to Facebook


                                                 Deep integration with Google
                                                  Analytics DoubleClick fro
                                                      advertisers (DFA)                                               ANALYTICS
PRICING MODEL
 Affordable Full Service Rich Media
 Solution for New Age




License Fee or CPM
             $5,000
      SaaS Model Social

            $.50-$1
    CPM model Pubs &Mobile


  Includes all creative for ad units,
  all ad serving, on a per campaign
  basis
How To Use Us!




1    CREATE YOUR
     CROSS-CHANNEL AD
     CREATIVE
                               2    BUY MOBILE AD
                                    PLACEMENTS &
                                    RUN CAMPAIGN
                                                            3    FREQUENTLY
                                                                 UPDATE YOUR
                                                                 AD CONTENT
                                                                                       4    ENJOY GREAT
                                                                                            INTERACTION &
                                                                                            ENGAGEMENT

Create your cross-channel      Buy mobile ad placements     Fresh content is crucial   Sit back and watch ad
ad designs based on            with our partner ad          to your campaign’s         units wow your target
predefined specifications of   networks shown below and     success and this is        audience. Our analytics
each of our FIREBLAZE™         promote campaign 1-2x        where our                  and previous campaigns
rich media apps. Examples      per day on social networks   FIREBLAZE™                 show dramatic increase in
of creative would be intro     like Twitter for great       technology shines.         user engagement and
video, custom tab visuals,     results.                     Update your ad unit        interaction with our rich
header elements.                                            content at least every     media apps. We have
Recommended formats for                                     other day and keep it      seen up to 5x interaction
output of creative are:                                     fresh. This will make      rates and up to 10x
PNG, JPG, MP4 (for intro                                    users keep sharing and     engagement rates on
video)                                                      buzzing about it.          previously ran campaigns.
MARKET SIZE




   $18.9B
                                   $12B
                                                               $1B
ANNUAL DIGITAL SPEND                                             <10%
                                DIGITAL SPEND                 PENETRATION
    (WORLDWIDE)             (BRANDS, STUDIOS, LIVE
                                   EVENTS)


   Total Available Market      Serviceable Available Market    Share of Market
VALUE PROPOSITION

                                        SCALABILITY
                                  Real time trafficking and changes




     TIME/COST                                                              MEASUREMENT
Ad units and web apps                                                       Total shares
 created in a matter of                                                     Video completions
hours, at a lower cost.                                                     Interaction rates




                          CROSS PLATFORM USER EXPERIENCE
                             Universal over desktop, iPhone, Android, and
                                     iPad devices, social, mobile.
INVESTORS




                        500 Startups                                                             Google Ventures
 Started by Founding Partner Dave McClure, 500 Startups is an early-        Founded in 2009, Google Ventures is the venture capital investment arm
 stage seed fund and incubator program that’s become a brand name           of Google Inc. that invests in start-up technology companies in a variety
 over the last few years. The group invests in primarily consumer and       of fields ranging from internet, software and hardware to clean-tech, bio-
 small-to-medium-sized Internet startups as well as startups related to                                 tech and healthcare.
                      web infrastructure services.




            Ludlow Ventures                                                                                         MESA+
Ludlow Ventures is a family company consisting of three partners, and         MESA+ is an early stage venture fund focused on e-commerce,
 the latest in a long line of philanthropic and entrepreneurial ventures.    advertising technology and digital content. They co-invest in Seed
  They’re motto is “VC without ego.” They early-stage invest in hard-       and Series A rounds alongside established early stage venture firms
   working people from across the globe who get results and create                        concentrating in the digital media market.
           value with what they do and the things they make.




                    SamStella, LLC                                                                              Venture51
Founded in 2011, SamStella was formed to promote and support                       Venture51 is a seed-and early-stage venture fund built for
 early stage growth and acceleration of innovative companies in               entrepreneurs by entrepreneurs. They partner with the best founders
   the rapidly expanding AdTech marketplace. Their portfolio                   who are forming at the earliest stages of the emerging Information
  consists of companies ranging from e-commerce and content                                          Technology market. .
    creation, to Ad-networks and mobile initiatives, including
                associated emerging technologies.
TEAM

                                 Because Experience and Knowledge Matters

                           AJ Vernet – CEO/Founder                                                                Garrett Brodie – COO
                              AJ Vernet has been responsible for the                                 Garrett Brodie serves as the COO of
incubation of             numerous websites, most notably Sharkle and                                     Republic Project. Prior to that, Brodie was
                           Virtue.com (the latter was voted CNN top 25                                  Executive Director, Business Development and
 hottest                   online companies to watch.) He is also CEO                                       Distribution Strategy at The Walt Disney
  and                      Chairman of the Board of Rey Interactive, a                                     Studios which came out of his recognized
                           global resource for outsourced digital and                                        achievement at Disney Studios Home
    traditional production work. Before that, Vernet was with Digital                                     Entertainment where he served as Director,
Broadcasting Group as SVP of Sales where he was instrument in sales           Worldwide Digital Distribution. Brodie also was VP, Business Strategy &
   and business development for the company that went from $1M in              Operations for Anonymous Content, a production and management
  annuals sales in 2008 to $40M in sales in 2011. Earlier in his career,            company in the entertainment and advertising industries.
   Vernet launched sales in the Western US as the Director of Sales
      foKlipmart Corporation, which was acquired by DoubleClick.




                                     Kevin “Skwerl”                                                                   Boz Bundalo –
                           Cogill – CTO                                                                  Product
                                                                                                           As a chief technology officer and user
                       Skwerl learned his first programming language
                                                                                                           experience architect, Boz has built his
                       at age ten. A graphic artist by education, he
                                                                                                       reputation designing/developing some of the
                       first worked for Universal Music & Video
                                                                                                        richest web experiences for Hollywood and
                       Distribution and then joined a development
                                                                                                       Fortune 500 companies in the past 15 years.
                       team shared by Atomic Online and Gorilla
                                                                                  with his award winning creative talent, in-depth
                       Nation. He has is own music website,
                                                                                               knowledge and experience in engaging front-end
         Antiquiet, which has been mentioned by TIME Magazine, Wired
                                                                              interfaces, back-end coding as well as deep understanding of mobile
            Magazine and Rolling Stone Magazine. He also has his own
                                                                               platforms, Bundalo brings important technological value to Republic
    contracting business, (Dot) Squirrels, LLC, specializing in developing
                                                                                Project and gives ideas exemplary visual appeal. Bundalo is also
      and executing big, innovative ideas. Cogill also serves as CTO for
                                                                                 CTO of Venture51, venture fund for the Information Technology
                                                           Rey Interactive.
                                                                                                             market.
DIRECT CUSTOMER PIPE




          Universal
ARTICLES




Ad Age Read Article   Mobile Entertainment Read Article   Marketing VOX Read Article




 CNBC Read Article     Yahoo! Finance Read Article         TechCrunch Read Article
AJ VERNET
CEO - REPUBLIC PROJECT
  aj@republicproject.com
       310-404-6844

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Rp investor deck 2.13.13

  • 1. RICH MEDIA FOR THE SOCIAL & MOBILE REVOLUTION
  • 2. THE PROBLEMS The current rich media landscape is 1 insufficient for today’s digital needs Emergence of multi-screen world 2 makes scaling difficult Limited real-time capabilities that 3 extend to all platforms Creative production is costly and 4 time consuming 5 Expensive hosting and serving
  • 3. THE SOLUTION Develop a Platform that allows advertisers and publishers the flexibility to easily create and change campaigns to meet real-time needs of their consumers
  • 4. VALUE PROPOSITION SCALABILITY Real time trafficking and changes TIME/COST MEASUREMENT Ad units and web apps Total shares created in a matter of Video completions hours, at a lower cost Interaction rates CROSS PLATFORM USER EXPERIENCE Universal over desktop, iPhone, Android, and iPad devices, social, mobile
  • 5. Simple – easy to use, fully customizable, rich media creative units for everywhere Videos Social About Merch Photos Theater Music
  • 6. Key Differentiator #1 Videos / YouTube Player Integration I
  • 7. Key Differentiator # 2 Merchandise – Amazon Integration 1
  • 8. Key Differentiator #3 Facebook / Twitter / Google Integrations
  • 9. SOCIAL SHARING IS HOT! Users can post and share the entire experience via our RP social widget across all blogs and social news feeds Share from any platform and ad unit directly to your Facebook, Google+ & Twitter feeds A
  • 10. Key Differentiator #4 Live Stream across multiple platforms using Ustream and Google Hangouts Live stream events/interviews directly to all instances of the units across platforms and social
  • 11. Key Differentiator #5 Optimize Creative - RP has the ability to track and optimize creative within the unit, in real-time
  • 12. Storytelling The Un-traditional Ad Connect with consumers by telling engaging and entertaining stories they want to hear. Our platform offers brands a unique opportunity: •The RP platform is fluid and dynamic •Images, video, message, ecommerce and more can change as often as you want—weekly, daily, hourly—with just the click of a button and without having to re-traffic your tags or pause your campaign •Messaging can shift to reach the consumer you are targeting next •It doesn’t cost a penny more Creative Update Final Push to Sale Campaign Launch Revised Campaign Objectives
  • 13. AD UNITS & AD FORMATS Full line up of units for all platforms DESKTOP & TABLETS MOBILE PHONES: 300x250, 728x90, 160x600, 300x50, 300x250, Mobile web pages and 400x350, 300x600 full screen expandable
  • 14. ANALYTICS TRACKING Ustream Video Playing Photo Detail Twitter Official Feed, Audio PlayingTrack Merch Detail Event Detail Share on Facebook Share on Facebook Mentions & DetailBuy Link Buy Link Zip Search Share on Twitter Share on Twitter Facebook Wall Product Info Buy Link Embed Code Post to Twitter Share RSVP Link Post to Facebook Deep integration with Google Analytics DoubleClick fro advertisers (DFA) ANALYTICS
  • 15. PRICING MODEL Affordable Full Service Rich Media Solution for New Age License Fee or CPM $5,000 SaaS Model Social $.50-$1 CPM model Pubs &Mobile Includes all creative for ad units, all ad serving, on a per campaign basis
  • 16. How To Use Us! 1 CREATE YOUR CROSS-CHANNEL AD CREATIVE 2 BUY MOBILE AD PLACEMENTS & RUN CAMPAIGN 3 FREQUENTLY UPDATE YOUR AD CONTENT 4 ENJOY GREAT INTERACTION & ENGAGEMENT Create your cross-channel Buy mobile ad placements Fresh content is crucial Sit back and watch ad ad designs based on with our partner ad to your campaign’s units wow your target predefined specifications of networks shown below and success and this is audience. Our analytics each of our FIREBLAZE™ promote campaign 1-2x where our and previous campaigns rich media apps. Examples per day on social networks FIREBLAZE™ show dramatic increase in of creative would be intro like Twitter for great technology shines. user engagement and video, custom tab visuals, results. Update your ad unit interaction with our rich header elements. content at least every media apps. We have Recommended formats for other day and keep it seen up to 5x interaction output of creative are: fresh. This will make rates and up to 10x PNG, JPG, MP4 (for intro users keep sharing and engagement rates on video) buzzing about it. previously ran campaigns.
  • 17. MARKET SIZE $18.9B $12B $1B ANNUAL DIGITAL SPEND <10% DIGITAL SPEND PENETRATION (WORLDWIDE) (BRANDS, STUDIOS, LIVE EVENTS) Total Available Market Serviceable Available Market Share of Market
  • 18. VALUE PROPOSITION SCALABILITY Real time trafficking and changes TIME/COST MEASUREMENT Ad units and web apps Total shares created in a matter of Video completions hours, at a lower cost. Interaction rates CROSS PLATFORM USER EXPERIENCE Universal over desktop, iPhone, Android, and iPad devices, social, mobile.
  • 19. INVESTORS 500 Startups Google Ventures Started by Founding Partner Dave McClure, 500 Startups is an early- Founded in 2009, Google Ventures is the venture capital investment arm stage seed fund and incubator program that’s become a brand name of Google Inc. that invests in start-up technology companies in a variety over the last few years. The group invests in primarily consumer and of fields ranging from internet, software and hardware to clean-tech, bio- small-to-medium-sized Internet startups as well as startups related to tech and healthcare. web infrastructure services. Ludlow Ventures MESA+ Ludlow Ventures is a family company consisting of three partners, and MESA+ is an early stage venture fund focused on e-commerce, the latest in a long line of philanthropic and entrepreneurial ventures. advertising technology and digital content. They co-invest in Seed They’re motto is “VC without ego.” They early-stage invest in hard- and Series A rounds alongside established early stage venture firms working people from across the globe who get results and create concentrating in the digital media market. value with what they do and the things they make. SamStella, LLC Venture51 Founded in 2011, SamStella was formed to promote and support Venture51 is a seed-and early-stage venture fund built for early stage growth and acceleration of innovative companies in entrepreneurs by entrepreneurs. They partner with the best founders the rapidly expanding AdTech marketplace. Their portfolio who are forming at the earliest stages of the emerging Information consists of companies ranging from e-commerce and content Technology market. . creation, to Ad-networks and mobile initiatives, including associated emerging technologies.
  • 20. TEAM Because Experience and Knowledge Matters AJ Vernet – CEO/Founder Garrett Brodie – COO AJ Vernet has been responsible for the Garrett Brodie serves as the COO of incubation of numerous websites, most notably Sharkle and Republic Project. Prior to that, Brodie was Virtue.com (the latter was voted CNN top 25 Executive Director, Business Development and hottest online companies to watch.) He is also CEO Distribution Strategy at The Walt Disney and Chairman of the Board of Rey Interactive, a Studios which came out of his recognized global resource for outsourced digital and achievement at Disney Studios Home traditional production work. Before that, Vernet was with Digital Entertainment where he served as Director, Broadcasting Group as SVP of Sales where he was instrument in sales Worldwide Digital Distribution. Brodie also was VP, Business Strategy & and business development for the company that went from $1M in Operations for Anonymous Content, a production and management annuals sales in 2008 to $40M in sales in 2011. Earlier in his career, company in the entertainment and advertising industries. Vernet launched sales in the Western US as the Director of Sales foKlipmart Corporation, which was acquired by DoubleClick. Kevin “Skwerl” Boz Bundalo – Cogill – CTO Product As a chief technology officer and user Skwerl learned his first programming language experience architect, Boz has built his at age ten. A graphic artist by education, he reputation designing/developing some of the first worked for Universal Music & Video richest web experiences for Hollywood and Distribution and then joined a development Fortune 500 companies in the past 15 years. team shared by Atomic Online and Gorilla with his award winning creative talent, in-depth Nation. He has is own music website, knowledge and experience in engaging front-end Antiquiet, which has been mentioned by TIME Magazine, Wired interfaces, back-end coding as well as deep understanding of mobile Magazine and Rolling Stone Magazine. He also has his own platforms, Bundalo brings important technological value to Republic contracting business, (Dot) Squirrels, LLC, specializing in developing Project and gives ideas exemplary visual appeal. Bundalo is also and executing big, innovative ideas. Cogill also serves as CTO for CTO of Venture51, venture fund for the Information Technology Rey Interactive. market.
  • 21. DIRECT CUSTOMER PIPE Universal
  • 22. ARTICLES Ad Age Read Article Mobile Entertainment Read Article Marketing VOX Read Article CNBC Read Article Yahoo! Finance Read Article TechCrunch Read Article
  • 23. AJ VERNET CEO - REPUBLIC PROJECT aj@republicproject.com 310-404-6844