AS Media Studies 2010 Study Notes Unit G322 Section B Audiences and Institutions The Film Industry Part 1 Convergence

Anticipated for almost as long as the second coming, the digital media era is finally upon us and that much misused word 'convergence' has become meaningful. From Murdoch's deal to buy MySpace to the selling of YouTube for more than a billion dollars after 18 months of trading, we are slap back in the middle of the second dot.com boom. Gibson (2007) Digital media has changed the way the film industry works.

The question that needs to be answered is: do new media forms produce both distinctively different ‘content’ and 'audiences' when compared with their predecessors? The answer to this question is a qualified yes. Marshall (2004) Digital media have changed the kinds of films we make and want to see