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Inbound
Marketing!
!
WebUP #12 - Luzern
!
!
!
!
!
!
@michikunz77
!
michael.kunz@solvaxis.com
Was ich mit euch vorhabe
• Was ich unter Inbound Marketing verstehe!
• 9 Tipps zum Inbound Marketing!
• SolvAxis & Inbound...
Traditionelle Outbound-Marketing-Kampagnen haben ihre
Wirksamkeit verloren. Verbraucher werden immer anspruchsvoller.
!
In...
WARUM?
• … weil sonst…..
Das Internet- und verwandte
Technologien haben eine neue Klasse
von Kunden geschaffen.
Diese sind besser ausgebildet und
s...
Content (Inhalt)
Marketing ist die treibende
Kraft hinter dem Inbound Marketing!
9 Inbound Marketing
Tipps
• 1. Erstelle Inhalte
• 2. Starte einen Blog
• 3. SEO optimieren
• 4. Teile deine Inhalte
• 5. Produziere Videos
• 6. Baue eine Community auf
• 7. Ruf zum Handel auf
Hier klicken!
• 8. Das Ziel nicht aus den Auge verlieren
• 9. Messen, anpassen, prüfen, wieder messen…
PRAXIS
Referenzbesuch für Interessenten von ProConcept ERP
Sichern Sie sich einen
schnellen produktiven Start!
www.solvaxis.com/easystart
Vorbereitung
• Ziel(e)
• Themenfindung
• Massnahmen
• Zielgruppe
• Prozess und Timetable
Kreation & Test
• Erstellen der Inhalte
• Testen
• Optimieren
• Testen…
Umsetzung
• Starten der Kampagne
• Messen und Überwachen der Reaktionen
• Durchführen Event
• Post-Event Kommunikation
• M...
Werkzeugkiste
• Webseite (CMS)
• Marketing Automation Tool (Pardot)
• Formulare, Landingpages, eMail-Versand, Drip-Program...
Fragen?
@michikunz77
!
@solvaxis
@amandaonlinech
Inbound Marketing for WebUP Luzern
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Inbound Marketing for WebUP Luzern

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Inputs, Theorie und Praxisbeispiel zum Thema Inbound Marketing.. Für einen Anlass von WebUP Luzern | @michikunz77
http://www.meetup.com/WebUp-Luzern/

Veröffentlicht in: Marketing
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Inbound Marketing for WebUP Luzern

  1. 1. Inbound Marketing! ! WebUP #12 - Luzern ! ! ! ! ! ! @michikunz77 ! michael.kunz@solvaxis.com
  2. 2. Was ich mit euch vorhabe • Was ich unter Inbound Marketing verstehe! • 9 Tipps zum Inbound Marketing! • SolvAxis & Inbound Marketing
  3. 3. Traditionelle Outbound-Marketing-Kampagnen haben ihre Wirksamkeit verloren. Verbraucher werden immer anspruchsvoller. ! Inbound-Marketing ist die go-to- Strategie für Unternehmen.
  4. 4. WARUM?
  5. 5. • … weil sonst…..
  6. 6. Das Internet- und verwandte Technologien haben eine neue Klasse von Kunden geschaffen. Diese sind besser ausgebildet und selbständiger. Sie sind auf der Suche nach Unternehmen, die echten Mehrwert und eine Beziehung bieten.
  7. 7. Content (Inhalt) Marketing ist die treibende Kraft hinter dem Inbound Marketing!
  8. 8. 9 Inbound Marketing Tipps
  9. 9. • 1. Erstelle Inhalte
  10. 10. • 2. Starte einen Blog
  11. 11. • 3. SEO optimieren
  12. 12. • 4. Teile deine Inhalte
  13. 13. • 5. Produziere Videos
  14. 14. • 6. Baue eine Community auf
  15. 15. • 7. Ruf zum Handel auf Hier klicken!
  16. 16. • 8. Das Ziel nicht aus den Auge verlieren
  17. 17. • 9. Messen, anpassen, prüfen, wieder messen…
  18. 18. PRAXIS Referenzbesuch für Interessenten von ProConcept ERP
  19. 19. Sichern Sie sich einen schnellen produktiven Start! www.solvaxis.com/easystart
  20. 20. Vorbereitung • Ziel(e) • Themenfindung • Massnahmen • Zielgruppe • Prozess und Timetable
  21. 21. Kreation & Test • Erstellen der Inhalte • Testen • Optimieren • Testen…
  22. 22. Umsetzung • Starten der Kampagne • Messen und Überwachen der Reaktionen • Durchführen Event • Post-Event Kommunikation • Messen und Überwachen der Reaktionen • Verfolgen der Leads • Einladung für den nächsten „Event“
  23. 23. Werkzeugkiste • Webseite (CMS) • Marketing Automation Tool (Pardot) • Formulare, Landingpages, eMail-Versand, Drip-Programme, Listen…. • Google Adwords und Analytics • Hootsuite (Social Media Posting/Monitoring) • ProConcept ERP CRM
  24. 24. Fragen?
  25. 25. @michikunz77 ! @solvaxis @amandaonlinech

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