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SmartBike Success in Barcelona

                                Since the launch of Clear Channel Outdoor’s public bike
                                sharing program “Bicing” in Barcelona in March 2007,
                                over 10% of the adult population of Barcelona have
                                subscribed to the service.

                                                                                             an innovative approach to public transport!
                                The amount of users and the popularity of Smartbike have
                                surpassed all expectations and have caused the city to
                                expand the program from 100 stations with 1,500 bicycles
                                to 400 stations with 6,000 bicycles.                       Clear Channel Outdoor’s SmartBike is a revolutionary and
                                                                                           exciting new mode of public transportation. Our program uses
                                Barcelona Bicing Program - Key Figures                     state-of-the-art technologies to facilitate fast and easy access for
                                (as of September 2008)                                     users and is structured to be a true public transport service.

                                Over 160,000 subscribers                                                        Providing the public with the missing link between points
                                                                                                                of public transportation and desired destinations, SmartBike
SmartBike Experience            Over 250,000 weekly bike rentals                                                offers a new form of mobility, complementing existing
                                                                                                                transportation networks.
SmartBike has been              Over 12 million total bike rides made
operational for over a                                                                                          Our public bike rental service is creating a major transforma-
decade and can be found         Average number of daily uses per bike: 8                                        tion in the way people travel around cities. It offers conven-
in many different cities and                                                                                    ience, freedom of movement, and helps alleviate traffic
environments throughout         Average distance per bike ride: 2.5 miles                                       congestion in inner-cities.
Europe, and soon the U.S.
                                Total distance covered since March 2007:
Please visit us at              over 30 million miles
clearchannelsmartbike.com.
                                This distance covered in a medium car would amount
                                to over 9,600 ton CO2



Clear Channel Outdoor

110 East 42nd Street
18th Floor
New York, NY 10017
Phone: 212.972.0515

www.clearchannelsmartbike.com
Why SmartBike?                                      How SmartBike Works                                The Advantages Of SmartBike
The popularity of public bike sharing is easily     Moving around the city has never been so
                                                                                                       • Provides fast and flexible transport
explained as cities around the world are            quick and easy. All you have to do is go to
fighting traffic congestion, struggling to reduce   a SmartBike station at one of the locations
                                                                                                       • Increases traffic awareness and safety
pollution, and working hard to extend their         throughout the city and identify yourself
networks of public transportation.                  by holding your user card in front of the          • Provides non-polluting means of transport
                                                    card reader. Follow the instructions on the
For the user, SmartBike offers a truly carefree     screen, the station will assign a bike from        • Encourages use of public transportation
form of transport. In addition to being a fast      one of the numbered slots. Now you can
and flexible way to reach any destination in        go ahead and take your bike for a trip             • Improves public health
the city, users no longer need to worry about       through the city.
                                                                                                       • Reduces traffic congestion
theft or maintenance of their own bikes.
Smartbike is inexpensive and fully available        After you have finished your ride, you can
                                                                                                       • Improves city identity
and reduces the need for private bikes in a         return the bike to an open slot of any of the
city, resulting in less cluttered public streets.   SmartBike stations in the city. Just insert your   • Provides individual transport – no waiting
                                                    bike into one of the free slots and the station
                                                    will register that you’ve returned it.             • Creates tourist attraction

                                                                                                       • Reduces need for parking spaces
Smartbike available Througout Your City!
                                                                                                       • Immediately available for all users
Clear Channel Outdoor’s SmartBike service
can be available 24 hours per day, 7 days a                                                            • Reduces amount of stray private bikes
week and isaccessible for all.
                                                                                                       • Develops mobility in the city
The stations are strategically placed at regular
intervals throughout the city, located close to
public transport hubs such as train, metro,                                                            Maintenance and Distribution
light rail, and bus stations, and at central
                                                                                                       It goes without saying that maintenance and distribution form an essential part of the
locations like office and shopping areas as
                                                                                                       SmartBike system. In order to guarantee a smooth operation, our service team offers 24-hour
well as tourist attractions.
                                                                                                       assistance, depending on opening hours. Maintenance and repairs are performed both
                                                    SmartBike – Developed for Public Use                locally at the stations as well as in our service shops.

                                                    For more than 10 years, Clear Channel
                                                                                                       Redistribution vehicles ensure availability of bikes throughout the day. Our service team
                                                    Outdoor has continuously improved its
                                                                                                       picks up bikes from fuller docking stations and replenish the stations that hold a low amount
                                                    SmartBike system. We have gathered
                                                                                                       of bikes.
                                                    valuable information from our experience in
                                                    the different cities we operate in and use
                                                    that information to create the best possible
                                                    solution for all parties involved: local
                                                    authorities, residents, transportation
                                                    companies, local businesses and the user.

                                                    All elements that form the SmartBike service
                                                    have been carefully thought through and
                                                    have been designed especially for their
                                                    specific purpose.
Welcome to

Program Information                                                   Hours of Operation
SmartBike DC is accessible via online at www.SmartBikeDC.com.         SmartBikes are available seven days a week from 6:00 A.M. to
To sign-up go to the “Subscription” menu to complete the process.     10:00 P.M. The last rental can be made at 10:00 P.M., however,
After completion of the online application, a personalized and        one rental may not exceed three consecutive hours.
annually renewable user card together with instructions will be
mailed to you. Please allow up to two weeks for processing. After     Contact Us
you receive your user card, you must come back to the website
and complete the registration process from the "Activate Card"        Your SmartBike DC team is committed to serving you.
menu.                                                                 Conveniently contact us by phone with any questions or e-mail
                                                                      us with any comments.
To view our FAQ or User Agreement, please visit our website.
                                                                      By phone: 1-800-899-4449
Fees
                                                                      For general comments: SmartBikeDC@clearchannel.com
Individual annual subscription: $40.00
                                ($37.83 plus 5.75% sales tax $2.17)

The $40 fee includes rental of the Bike. No separate charges apply
for using the Bike.                                                   Bike Rental Locations
A replacement fee of $550 will be invoiced in case a bike is not
returned within 24 hours after rental.                                             1    Logan Circle
                                                                                        14th St & Rhode Island Ave, NW
                                                                                        (southwest corner)
A fee of $4.00 will be charged for the replacement of a user card.
                                                                                   2    Dupont Circle
                                                                                        Massachusetts Ave & Dupont Circle, NW
                                                                                        (west of Dupont Circle)

                                                                                   3    Reeves Center
                                                                                        14th St & U St, NW
                                                                                        (northwest corner)

                                                                                   4    Shaw
                                                                                        7th St & T St, NW
                                                                                        (northwest corner)

                                                                                   5    Foggy Bottom
                                                                                        23rd St & I St, NW
                                                                                        (northwest corner)

                                                                                   6    Gallery Place
                                                                                        7th St & F St, NW
                                                                                        (northwest corner)

                                                                                   7    Farragut Square
                                                                                        17th St & K St, NW
                                                                                        (southeast)

                                                                                   8    Metro Center
                                                                                        12th St & G St, NW
                                                                                        (northeast)

                                                                                   9    Judiciary Square
                                                                                        4th St & E St, NW
                                                                                        (southeast)

                                                                                  10    McPherson Square
                                                                                        14th St & H St, NW
                                                                                        (northwest)



Fees and Terms & Conditions subject to change.
Michelle Attar Portfolio
Michelle Attar Portfolio
Michelle Attar Portfolio

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Michelle Attar Portfolio

  • 1. SmartBike Success in Barcelona Since the launch of Clear Channel Outdoor’s public bike sharing program “Bicing” in Barcelona in March 2007, over 10% of the adult population of Barcelona have subscribed to the service. an innovative approach to public transport! The amount of users and the popularity of Smartbike have surpassed all expectations and have caused the city to expand the program from 100 stations with 1,500 bicycles to 400 stations with 6,000 bicycles. Clear Channel Outdoor’s SmartBike is a revolutionary and exciting new mode of public transportation. Our program uses Barcelona Bicing Program - Key Figures state-of-the-art technologies to facilitate fast and easy access for (as of September 2008) users and is structured to be a true public transport service. Over 160,000 subscribers Providing the public with the missing link between points of public transportation and desired destinations, SmartBike SmartBike Experience Over 250,000 weekly bike rentals offers a new form of mobility, complementing existing transportation networks. SmartBike has been Over 12 million total bike rides made operational for over a Our public bike rental service is creating a major transforma- decade and can be found Average number of daily uses per bike: 8 tion in the way people travel around cities. It offers conven- in many different cities and ience, freedom of movement, and helps alleviate traffic environments throughout Average distance per bike ride: 2.5 miles congestion in inner-cities. Europe, and soon the U.S. Total distance covered since March 2007: Please visit us at over 30 million miles clearchannelsmartbike.com. This distance covered in a medium car would amount to over 9,600 ton CO2 Clear Channel Outdoor 110 East 42nd Street 18th Floor New York, NY 10017 Phone: 212.972.0515 www.clearchannelsmartbike.com
  • 2. Why SmartBike? How SmartBike Works The Advantages Of SmartBike The popularity of public bike sharing is easily Moving around the city has never been so • Provides fast and flexible transport explained as cities around the world are quick and easy. All you have to do is go to fighting traffic congestion, struggling to reduce a SmartBike station at one of the locations • Increases traffic awareness and safety pollution, and working hard to extend their throughout the city and identify yourself networks of public transportation. by holding your user card in front of the • Provides non-polluting means of transport card reader. Follow the instructions on the For the user, SmartBike offers a truly carefree screen, the station will assign a bike from • Encourages use of public transportation form of transport. In addition to being a fast one of the numbered slots. Now you can and flexible way to reach any destination in go ahead and take your bike for a trip • Improves public health the city, users no longer need to worry about through the city. • Reduces traffic congestion theft or maintenance of their own bikes. Smartbike is inexpensive and fully available After you have finished your ride, you can • Improves city identity and reduces the need for private bikes in a return the bike to an open slot of any of the city, resulting in less cluttered public streets. SmartBike stations in the city. Just insert your • Provides individual transport – no waiting bike into one of the free slots and the station will register that you’ve returned it. • Creates tourist attraction • Reduces need for parking spaces Smartbike available Througout Your City! • Immediately available for all users Clear Channel Outdoor’s SmartBike service can be available 24 hours per day, 7 days a • Reduces amount of stray private bikes week and isaccessible for all. • Develops mobility in the city The stations are strategically placed at regular intervals throughout the city, located close to public transport hubs such as train, metro, Maintenance and Distribution light rail, and bus stations, and at central It goes without saying that maintenance and distribution form an essential part of the locations like office and shopping areas as SmartBike system. In order to guarantee a smooth operation, our service team offers 24-hour well as tourist attractions. assistance, depending on opening hours. Maintenance and repairs are performed both SmartBike – Developed for Public Use locally at the stations as well as in our service shops. For more than 10 years, Clear Channel Redistribution vehicles ensure availability of bikes throughout the day. Our service team Outdoor has continuously improved its picks up bikes from fuller docking stations and replenish the stations that hold a low amount SmartBike system. We have gathered of bikes. valuable information from our experience in the different cities we operate in and use that information to create the best possible solution for all parties involved: local authorities, residents, transportation companies, local businesses and the user. All elements that form the SmartBike service have been carefully thought through and have been designed especially for their specific purpose.
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  • 5. Welcome to Program Information Hours of Operation SmartBike DC is accessible via online at www.SmartBikeDC.com. SmartBikes are available seven days a week from 6:00 A.M. to To sign-up go to the “Subscription” menu to complete the process. 10:00 P.M. The last rental can be made at 10:00 P.M., however, After completion of the online application, a personalized and one rental may not exceed three consecutive hours. annually renewable user card together with instructions will be mailed to you. Please allow up to two weeks for processing. After Contact Us you receive your user card, you must come back to the website and complete the registration process from the "Activate Card" Your SmartBike DC team is committed to serving you. menu. Conveniently contact us by phone with any questions or e-mail us with any comments. To view our FAQ or User Agreement, please visit our website. By phone: 1-800-899-4449 Fees For general comments: SmartBikeDC@clearchannel.com Individual annual subscription: $40.00 ($37.83 plus 5.75% sales tax $2.17) The $40 fee includes rental of the Bike. No separate charges apply for using the Bike. Bike Rental Locations A replacement fee of $550 will be invoiced in case a bike is not returned within 24 hours after rental. 1 Logan Circle 14th St & Rhode Island Ave, NW (southwest corner) A fee of $4.00 will be charged for the replacement of a user card. 2 Dupont Circle Massachusetts Ave & Dupont Circle, NW (west of Dupont Circle) 3 Reeves Center 14th St & U St, NW (northwest corner) 4 Shaw 7th St & T St, NW (northwest corner) 5 Foggy Bottom 23rd St & I St, NW (northwest corner) 6 Gallery Place 7th St & F St, NW (northwest corner) 7 Farragut Square 17th St & K St, NW (southeast) 8 Metro Center 12th St & G St, NW (northeast) 9 Judiciary Square 4th St & E St, NW (southeast) 10 McPherson Square 14th St & H St, NW (northwest) Fees and Terms & Conditions subject to change.