Personal Branding Workshop -
•
2 likes•457 views
Guiding students through how to brand themselves in a world where they need to stand out from the noise and create the jobs that likely do not exist today.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (7)
Similar to Personal Branding Workshop -
Similar to Personal Branding Workshop - (20)
More from Michelle Williams
More from Michelle Williams (8)
Recently uploaded
Recently uploaded (20)
Personal Branding Workshop -
- 2. Personal Brand workshop Presented by: Michelle Williams of Ideaction
- 4. A brand is a collection of perceptions in the mind of the consumer.
- 5. Brands are born of experience and reflect reputation
- 11. Why does your personal brand matter?
- 12. Your personal brand matters Your brand is your reputation. It’s your calling card. It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it. Delivering your brand clearly and consistently will create a memorable experience in the minds of those you interact with and can open doors to new opportunities.
- 14. If you’re not branding yourself, you can be assured that others are doing it for you.
- 15. What is your personal brand? Write as many words as you can to describe how others perceive you based on what you post online and how you represent yourself in public.
- 16. What is your unique personal brand? discuss
- 21. STRENGTHS
- 22. People with strong brands are clear about who they are. They know and maximise their strengths. Now is your chance to uncover and define the unique skills that make you stand out from the crowd.
- 24. Discuss
- 25. VALUES
- 28. Discuss
- 29. PURPOSE
- 30. “Why am I here?” That’s a question that you may grapple with and refine over a lifetime. And it is yours alone to discover and define. We all want to be accepted for being fully and authentically ourselves. Being your best self, and using your gifts and strengths in a way that creates a satisfying life, for you and those that matter to you, is the culmination of living life “on purpose.
- 33. Discuss
- 34. Tell your story!
- 35. Tools & Channels You have to use them to understand them • Websites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, LinkedIn, Twitter) • Events (create your own or hijack one) Don’t forget to: • Make yourself findable • Connect everything • Cultivate relationships w/ the peers, competitors • Donate your expertise to a cause • Develop a viable platform • Start & join conversations Tools and channels
- 38. Who uses which tools? What’s right for you?
- 39. Complete worksheet task Tools and channels
- 40. Discuss
- 41. Keep it: Step #1: Take Inventory Step #2: Develop a (brand) plan Rule #3: Be Relevant Rule #4: Be Interesting Rule #5: Be Yourself 5 Steps Building lasting, effective personal brands take time and there is no one-size-fits-all process
- 42. Build your unique Brand Portfolio I am
- 43. Keep it: Rule #1: Be Diligent Rule #2: Be Consistent Rule #3: Be Relevant Rule #4: Be Interesting Rule #5: Be Yourself 5 Rules
- 44. Complete worksheet task Action Plan
- 45. How to keep it going?
- 46. Keep focused
- 47. Our world has become a constant feed of information, noise, and entertainment. Each distraction enters our mind with one goal: Gain control of our attention and resources. Those who sacrifice their resources to unlimited curiosity will never find the mental or financial capacity to become something greater.
- 48. KEEP IT SIMPLE! KEEP IT EASY! KEEP IT FUN!
- 49. • Be sensitive • Be honest • Be objective • Be sincere • Be knowledgeable • Promote achievements • Ask for endorsements • Find your confidence 8 steps to establish credibility
- 50. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters
- 52. Thanks Presented by: Michelle Williams of Ideaction