Michelle Villalobos, personal branding strategist, takes you through a successful sales presentation - one with a 62% conversion to sale rate – step by step.

1. Case Study:
Deconstructing The Architecture
Of A Successful Sales Presentation
By
Michelle Villalobos (vee - ya - low - bos)
1

2. 2

3. Let’s deconstruct a
successful sales process.
3

4. What it was:
A 90-minute webinar
called “Work & Play,
Everyday: How To Create
a Lifestyle Business”
Concept:
An educational
presentation for
our network. Test out a
new idea... Lifestyle.
Sales Objective:
To introduce a new
product: ALP
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5. 1: Introduce &
Establish Credibility
5

6. 2: Prepare For The Process
& Make a Promise
6

7. start with the
WHY
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8. 3: Get Personal, Speak The Truth,
Be Authentic, Tell Stories, Engage, Relate
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9. 9

10. 6: Dig Into Pain Points...
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11. 7: Gain Agreement Along The Way
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12. then go to the
WHAT
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13. 8: Give The Answer - Big Picture
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14. 9: Deliver VALUE. Be Generous. Establish Trust.
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15. 10: Provide Answers & Deliver “A-ha” Moments
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16. 11: Remind Them WHY.
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17. 12: Did You Get Value?
Gain
Agreement!
13: Do You Want More?
14: Remind Them Of The Promise...
15: Set Up The Sale... Let Them Know!
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18. 16: Build Up Anticipation
Testimonials
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19. 17: Voilá!! The Reveal. Excitement.
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20. 18: But Wait... There’s More! Offer Bonuses. Create Urgency.
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21. 19: Discuss VALUE First, Then PRICE. Work W
ith Mic
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(All Pac
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22. 20: Assume The Risk.
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23. 21: Ask For The Sale.
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24. 22: Reinforce The Purchase.
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25. Results
• 62% Close Rate (on the webinar)
• 5% Cancel Rate (thus far)
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