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Integrated Digital Marketing - Pubcon Las Vegas 2015

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Michelle Stinson Ross
Michelle Stinson Ross

See how the three-headed monster of marketing works together to build brand. This session will look at how SEO, content, and social media interlock to form a holistic marketing organization. Attendees will gain practical, actionable information on how to structure digital marketing teams and how to create campaigns that score wins across the digital marketing spectrum. Also, learn how to mine data for the full story of a marketing campaign’s short and long term impact.

Marketing
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@SocialMichelleR@SocialMichelleR #pubcon#pubcon
@SocialMichelleR@SocialMichelleR #pubcon#pubcon MichelleMichelle Stinson RossStinson Ross • Digital Marketing StrategistDigital Marketing Strategist • Social Marketing TrainerSocial Marketing Trainer • Industry WriterIndustry Writer
@SocialMichelleR@SocialMichelleR #pubcon#pubcon
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 19901990
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 19911991
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 19941994 First OnlineFirst Online Display AdDisplay Ad
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 19951995
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 19961996
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 19971997 Search EngineSearch Engine OptimizationOptimization
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 19981998Search EngineSearch Engine MarketingMarketing
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20002000PPCPPC
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20032003
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20042004 Mobile FirstMobile First Responsive WebResponsive Web DesignDesign
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20052005
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 2006MarketingMarketing AutomationAutomation
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 2007
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20082008
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20092009
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20102010 InternetInternet SurpassesSurpasses NewspaperNewspaper
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20112011
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20122012 InfographicsInfographics Visual ContentVisual Content MarketingMarketing
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20132013
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 20142014Mobile SurpassesMobile Surpasses Desktop UsersDesktop Users
@SocialMichelleR@SocialMichelleR #pubcon#pubcon 2015 and Beyond2015 and Beyond •WearablesWearables •Internet of ThingsInternet of Things •Mobile Overtakes Email & SocialMobile Overtakes Email & Social •Online Ad Spend Equivalent to TV SpendOnline Ad Spend Equivalent to TV Spend
@SocialMichelleR@SocialMichelleR #pubcon#pubcon The digital marketingThe digital marketing world is more than aworld is more than a progression.progression. The technologicalThe technological effects areeffects are cumulativecumulative
@SocialMichelleR@SocialMichelleR #pubcon#pubcon SEOSEO ContentContent Text Images Video Social Media PPC PR Email Analytics
@SocialMichelleR@SocialMichelleR #pubcon#pubcon Campaigns:Campaigns: Designed with the Machine in MindDesigned with the Machine in Mind
@SocialMichelleR@SocialMichelleR #pubcon#pubcon Campaigns on a Small ScaleCampaigns on a Small Scale
@SocialMichelleR@SocialMichelleR #pubcon#pubcon Q4 Campaign in 3 PhasesQ4 Campaign in 3 Phases
@SocialMichelleR@SocialMichelleR #pubcon#pubcon Q4 Campaign in 3 PhasesQ4 Campaign in 3 Phases
@SocialMichelleR@SocialMichelleR #pubcon#pubcon
@SocialMichelleR@SocialMichelleR #pubcon#pubcon Campaigns on a Large ScaleCampaigns on a Large Scale
@SocialMichelleR@SocialMichelleR #pubcon#pubcon Concurrent CampaignsConcurrent Campaigns
@SocialMichelleR@SocialMichelleR #pubcon#pubcon Concurrent CampaignsConcurrent Campaigns
@SocialMichelleR@SocialMichelleR #pubcon#pubcon
@SocialMichelleR@SocialMichelleR #pubcon#pubcon TeamsTeams
@SocialMichelleR@SocialMichelleR #pubcon#pubcon TeamsTeams • In-houseIn-house – Director of SEODirector of SEO – Sr. Content ManagerSr. Content Manager – Public Relations AssociatesPublic Relations Associates – Social Marketing ManagerSocial Marketing Manager • All functioned as writersAll functioned as writers
@SocialMichelleR@SocialMichelleR #pubcon#pubcon TeamsTeams • In-houseIn-house – MeetingsMeetings • Weekly working sessionsWeekly working sessions • Monthly planning for seasonal campaignsMonthly planning for seasonal campaigns • Quarterly review and big picture planningQuarterly review and big picture planning – VP of Marketing usually sat in on planning sessionsVP of Marketing usually sat in on planning sessions
@SocialMichelleR@SocialMichelleR #pubcon#pubcon TeamsTeams
@SocialMichelleR@SocialMichelleR #pubcon#pubcon TeamsTeams • Agency/ConsultantAgency/Consultant – MeetingsMeetings • OnboardingOnboarding • ProposalsProposals • Regular working sessions as dictated by scopeRegular working sessions as dictated by scope
@SocialMichelleR@SocialMichelleR #pubcon#pubcon Questions?Questions? • Pubcon Labs this afternoon from 2:30 -3:30Pubcon Labs this afternoon from 2:30 -3:30 • AuthorityLabs Happy Hour at Breeze Bar WednesdayAuthorityLabs Happy Hour at Breeze Bar Wednesday starting at 6 PMstarting at 6 PM • LinkedIn & TwitterLinkedIn & Twitter • Email me mstinsonross@firestartersocial.comEmail me mstinsonross@firestartersocial.com
@SocialMichelleR@SocialMichelleR #pubcon#pubcon

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Integrated Digital Marketing - Pubcon Las Vegas 2015

Editor's Notes

  1. Email Marketing
  2. PPC AdWords Google Mobile Advertising
  3. LinkedIn WordPress MySpace
  4. Mobile First Yelp Responsive Web Design Facebook
  5. Google Analytics SEO YouTube
  6. iPhone, App Store, Geotargeting, Tumblr
  7. Micro location
  8. Omni channel