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Integrated Digital Marketing - Pubcon Las Vegas 2015

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See how the three-headed monster of marketing works together to build brand. This session will look at how SEO, content, and social media interlock to form a holistic marketing organization. Attendees will gain practical, actionable information on how to structure digital marketing teams and how to create campaigns that score wins across the digital marketing spectrum. Also, learn how to mine data for the full story of a marketing campaign’s short and long term impact.

Veröffentlicht in: Marketing
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Integrated Digital Marketing - Pubcon Las Vegas 2015

  1. 1. @SocialMichelleR@SocialMichelleR #pubcon#pubcon
  2. 2. @SocialMichelleR@SocialMichelleR #pubcon#pubcon MichelleMichelle Stinson RossStinson Ross • Digital Marketing StrategistDigital Marketing Strategist • Social Marketing TrainerSocial Marketing Trainer • Industry WriterIndustry Writer
  3. 3. @SocialMichelleR@SocialMichelleR #pubcon#pubcon
  4. 4. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 19901990
  5. 5. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 19911991
  6. 6. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 19941994 First OnlineFirst Online Display AdDisplay Ad
  7. 7. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 19951995
  8. 8. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 19961996
  9. 9. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 19971997 Search EngineSearch Engine OptimizationOptimization
  10. 10. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 19981998Search EngineSearch Engine MarketingMarketing
  11. 11. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20002000PPCPPC
  12. 12. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20032003
  13. 13. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20042004 Mobile FirstMobile First Responsive WebResponsive Web DesignDesign
  14. 14. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20052005
  15. 15. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 2006MarketingMarketing AutomationAutomation
  16. 16. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 2007
  17. 17. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20082008
  18. 18. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20092009
  19. 19. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20102010 InternetInternet SurpassesSurpasses NewspaperNewspaper
  20. 20. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20112011
  21. 21. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20122012 InfographicsInfographics Visual ContentVisual Content MarketingMarketing
  22. 22. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20132013
  23. 23. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 20142014Mobile SurpassesMobile Surpasses Desktop UsersDesktop Users
  24. 24. @SocialMichelleR@SocialMichelleR #pubcon#pubcon 2015 and Beyond2015 and Beyond •WearablesWearables •Internet of ThingsInternet of Things •Mobile Overtakes Email & SocialMobile Overtakes Email & Social •Online Ad Spend Equivalent to TV SpendOnline Ad Spend Equivalent to TV Spend
  25. 25. @SocialMichelleR@SocialMichelleR #pubcon#pubcon The digital marketingThe digital marketing world is more than aworld is more than a progression.progression. The technologicalThe technological effects areeffects are cumulativecumulative
  26. 26. @SocialMichelleR@SocialMichelleR #pubcon#pubcon SEOSEO ContentContent Text Images Video Social Media PPC PR Email Analytics
  27. 27. @SocialMichelleR@SocialMichelleR #pubcon#pubcon Campaigns:Campaigns: Designed with the Machine in MindDesigned with the Machine in Mind
  28. 28. @SocialMichelleR@SocialMichelleR #pubcon#pubcon Campaigns on a Small ScaleCampaigns on a Small Scale
  29. 29. @SocialMichelleR@SocialMichelleR #pubcon#pubcon Q4 Campaign in 3 PhasesQ4 Campaign in 3 Phases
  30. 30. @SocialMichelleR@SocialMichelleR #pubcon#pubcon Q4 Campaign in 3 PhasesQ4 Campaign in 3 Phases
  31. 31. @SocialMichelleR@SocialMichelleR #pubcon#pubcon
  32. 32. @SocialMichelleR@SocialMichelleR #pubcon#pubcon Campaigns on a Large ScaleCampaigns on a Large Scale
  33. 33. @SocialMichelleR@SocialMichelleR #pubcon#pubcon Concurrent CampaignsConcurrent Campaigns
  34. 34. @SocialMichelleR@SocialMichelleR #pubcon#pubcon Concurrent CampaignsConcurrent Campaigns
  35. 35. @SocialMichelleR@SocialMichelleR #pubcon#pubcon
  36. 36. @SocialMichelleR@SocialMichelleR #pubcon#pubcon TeamsTeams
  37. 37. @SocialMichelleR@SocialMichelleR #pubcon#pubcon TeamsTeams • In-houseIn-house – Director of SEODirector of SEO – Sr. Content ManagerSr. Content Manager – Public Relations AssociatesPublic Relations Associates – Social Marketing ManagerSocial Marketing Manager • All functioned as writersAll functioned as writers
  38. 38. @SocialMichelleR@SocialMichelleR #pubcon#pubcon TeamsTeams • In-houseIn-house – MeetingsMeetings • Weekly working sessionsWeekly working sessions • Monthly planning for seasonal campaignsMonthly planning for seasonal campaigns • Quarterly review and big picture planningQuarterly review and big picture planning – VP of Marketing usually sat in on planning sessionsVP of Marketing usually sat in on planning sessions
  39. 39. @SocialMichelleR@SocialMichelleR #pubcon#pubcon TeamsTeams
  40. 40. @SocialMichelleR@SocialMichelleR #pubcon#pubcon TeamsTeams • Agency/ConsultantAgency/Consultant – MeetingsMeetings • OnboardingOnboarding • ProposalsProposals • Regular working sessions as dictated by scopeRegular working sessions as dictated by scope
  41. 41. @SocialMichelleR@SocialMichelleR #pubcon#pubcon Questions?Questions? • Pubcon Labs this afternoon from 2:30 -3:30Pubcon Labs this afternoon from 2:30 -3:30 • AuthorityLabs Happy Hour at Breeze Bar WednesdayAuthorityLabs Happy Hour at Breeze Bar Wednesday starting at 6 PMstarting at 6 PM • LinkedIn & TwitterLinkedIn & Twitter • Email me mstinsonross@firestartersocial.comEmail me mstinsonross@firestartersocial.com
  42. 42. @SocialMichelleR@SocialMichelleR #pubcon#pubcon

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