2. QUESTIONNAIRE ANALYSIS
We created a questionnaire in which the questions were to find out about our target audience in more
detail. This is so that we are able to create the sequence with knowledge of what the target market
likes by keeping up with the trends in what they would like to see in an action opening sequence.
We made sure that we asked many people in different age ranges so that we are able to see how we
could apply our ideas to theirs. We also asked an equal amount of females to males to see if there is
a gender difference in preferences.
GENDER
12
10
8
6
4
2
0
Female
#1
Male
What are your opinions of an action movie?
We decided to ask the target audience what their views were upon the action genre. This is so that
we are able to get an idea of different people (preferences and expectations) in the target audience.
This will then help us to create a sequence in which it will appeal to all segments of the market. We
decided to group the answers into 3 categories of ‘exciting’, ‘average’ and ‘boring’.
8
7
6
5
4
Male
3
Female
2
1
0
Exciting
Average
Boring
MALE
4
3.5
3
2.5
2
1.5
1
0.5
0
FEMALE
2
1.5
Exciting
1
Exciting
Average
0.5
Average
Boring
Boring
0
11 15 18 21 26 30+
to to to to to
14 17 20 25 30
11 15 18 21 26 30+
to to to to to
14 17 20 25 30
3. From this graph, we are able to see clearly that there is a gender divide in the opinions of the action
genre. The male population generally prefers the action genre than female. However, the majority of
the answers that we received, suggests that the action genre is exciting to the audience.
#2 What do you expect to happen (typical conventions) in an action movie?
We decided to ask this question because it’ll help us to see the latest trends in what the target
audience expects of an action movie. This will help us to develop onto the next stage of planning as it
will give is vague ideas of what to include in our opening sequence.
#2
Suspense
Fast Pace
Dramatic Music
Explosives
Fighting
Mystery
Baddies and Goodies
Chases/Running Around
The following results show exactly how many times each of the words have been mentioned in its age category.
4. These results give us a clear indication of what the target audience expects in an action movie. We
can see that dramatic music plays an important role in this genre. We will use this information and
develop our own ideas based on these results.
#3What would you like to see/what is your favourite part(s) in an action movie?
With this question, we are able to find out specifically what the target audience prefer. It will help us to
acknowledge their preferences for us to expand upon when creating the opening sequence, such as
adding conventions that may please them.
We then categorised them into 4 groups and resulted them by the amount of times it was mentioned.
6. 26 to 30
30 +
1.2
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ng
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in
g
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ht
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th
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ng
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as
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ng
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0.6
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pl
1
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ns
3.5
3
2.5
2
1.5
1
0.5
0
However, when analysing the answers for this questionnaire, we found that the answers we
received were quite limited in quantitative data and the information received wasn’t specific
to creating an opening sequence, as the questions asked were about a movie as a whole.
So we decided to create another questionnaire asking different people to find in depth
answers to help us to progress onto the next stage of planning.
7. QUESTIONNAIRE 2
Gender:
Age:
MALE
11-15
/
16-20
FEMALE
21-25
26-30
30+
1//What are your opinions of an action movie?
2//What do you expect to happen in the opening sequence (the very beginning of a movie – which
tends to last around 2 minutes) of an action movie (typical conventions)?
3//What would you like to see in the opening sequence of an action movie and why?
4//What are your stereotypical characters that you expect in an action movie?
5//What do you prefer in an opening sequence:
a) a chase scene as soon as the movie begins
b) getting to know the characters first
- why?
6// Favourite action movie(s) and why?
-
RATE THE
ACTION GENRE: (POOR) 1
2
3
4
5
6
7
8
9
10 (GOOD)
8. QUESTIONNAIRE ANALYSIS 2
When creating the second questionnaire, we had to take note of what type of questions we
needed to ask in order to help us develop our ideas. One main factor that we concentrated
on, was to ask questions that will help us in creating an opening sequence. We found that
the questions we asked in the first questionnaire gave us ideas of ‘what the storyline should
be throughout’, rather than ‘what will happen in the opening sequence’ – which we will be
creating.
We asked an equal amount of males to females within a wide range of age differences.
These were the results:
GENDER
AGE
12
10
8
6
4
2
0
6
5
4
3
2
1
0
Female
11 to 16 to 21 to 26 to
15
20
25
30
Male
30+
1//What are your opinions of an action movie?
When asking this question, we found almost identical answers as to what we did in the first
questionnaire.
7
6
5
4
Male
3
Female
2
1
0
Exciting
Average
MALE
Boring
FEMALE
2
3
2.5
1.5
2
1.5
Exciting
1
Exciting
Average
Boring
0.5
1
Average
0.5
Boring
0
0
11 to 16 to 21 to 26 to 30+
15
20
25
30
11 to 16 to 21 to 26 to 30+
15
20
25
30
9. 2//What do you expect to happen in the opening sequence (the very beginning of a movie –
which tends to last around 2 minutes) of an action movie (typical conventions)?
We changed this question slightly from the first questionnaire. This is so that the question is
asking them specifically about the opening sequence rather than asking them non-directly –
which gave us answers that weren’t specific to what we needed in the first questionnaire. We
expanded upon this question in more detail so that they understood the question better to
gain more specific answers.
#2
Introduction of
Characters
Mystery
Chase Scene
Fighting
11 to 15
16 to 20
3.5
3
2.5
2
1.5
1
0.5
0
in
g
Fig
ht
ne
ce
as
eS
ys
te
ry
Ch
of
n
io
du
ct
tro
M
Ch
...
in
g
Fig
ht
ne
ce
as
eS
M
ys
te
ry
Ch
In
In
tro
d
uc
tio
n
of
Ch
...
6
5
4
3
2
1
0
10. 21 to 25
26 to 30
in
g
Fig
ht
ry
ce
ne
Ch
as
eS
ys
te
In
tro
du
ct
io
n
of
M
Ch
...
in
g
Fig
ht
ry
Ch
as
eS
ys
te
M
of
n
io
In
tro
du
ct
ce
ne
1.2
1
0.8
0.6
0.4
0.2
0
Ch
...
3.5
3
2.5
2
1.5
1
0.5
0
30+
in
g
Fig
ht
ce
ne
as
eS
ry
Ch
ys
te
M
In
tro
d
uc
tio
n
of
Ch
...
1.2
1
0.8
0.6
0.4
0.2
0
This suggests to us that the target audience in our questionnaire has expectations of a
typical action movie to include the introduction of characters in the opening sequence. This
information will be acknowledged in the next process of planning.
3//What would you like to see in the opening sequence of an action movie and why?
This is a quantitative question in hope for answers that will give us a more specific path to
what the target audience prefers. Rather than asking them what they expect, we wanted to
see their opinions of what they wanted in which we could acknowledge and possibly expand
upon during the process of filming and editing.
11. #3
Introduction of
Characters
Mystery
Chase Scene
Fighting
Tension
Dramatic Music
Getting to know
Storyline
11 to 15
16 to 20
3.5
3
2.5
2
1.5
1
0.5
0
in
g
Fig
ht
ce
ne
as
eS
ys
te
ry
Ch
n
io
du
ct
tro
M
Ch
...
of
Sc
as
e
Fi
gh
tin
g
en
e
ry
M
ys
te
Ch
In
In
tro
d
uc
tio
n
of
Ch
ar
ac
te
rs
6
5
4
3
2
1
0
12. 21 to 25
26 to 30
in
g
Fig
ht
ce
ne
ry
ys
te
Ch
as
eS
of
n
io
du
ct
In
tro
M
Ch
...
in
g
Fig
ht
ce
ne
Ch
as
eS
ys
te
M
of
n
io
In
tro
du
ct
ry
1.2
1
0.8
0.6
0.4
0.2
0
Ch
...
3.5
3
2.5
2
1.5
1
0.5
0
1.2
1
0.8
0.6
0.4
0.2
0
30+
We can see that a majority of the answers received suggests that an introduction of the
characters and getting to know the storyline line is something that they prefer the most in an
action movie.
4//What are your stereotypical characters that you expect in an action movie?
This question is to expand upon what the target audience feel upon us creating this opening
sequence. By asking them what stereotypical characters they prefer, we can yet again
acknowledge their preferences and create an opening sequence that appeals to them.
13. #4
Bad Guy
Hero
Damsel in Distress
Group/Team
People in Danger
11 to 15
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
16 to 20
6
5
4
3
2
1
0
21 to 25
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
26 to 30
3.5
3
2.5
2
1.5
1
0.5
0
14. 30+
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
5//What do you prefer in an opening sequence:
a) a chase scene as soon as the movie begins
b) getting to know the characters first
- why?
Once again, this question is led on from the previous question. However, from the first set of
answers gained from the first questionnaire, we had a vague idea of what the target
audience wanted. So we decided to pick the two most highly ranked options and made it a
question in this questionnaire to gain specific choices.
#5
Option A
Option B
15. Along with this question, we received their opinion to why they chose their answer. These were the
results upon both options:
Opinions made upon answer A (chase scene):
-
because its exciting and it hooks you in
-
its straightforward (to the storyline)
Opinions made upon answer B (introduction of characters):
-
it doesn’t confuse the audience to what is happening
-
it helps to develop the movie
