Matthew
Syed
Branding, design and
communications with impact

Matthew Syed
Case study
Background
Working with one of the UK’s most inspiring personalities has been
amazing. Our first brief was to position Matthew as the UK’s leading
voice in performance and extend his digital reach. The second was
to create a name for his companion services brand, that provides
products and services to organisations and schools. The result, was
a dual brand strategy and the creation of a new business: Mindset –
RedefiningSuccess.
With a green light on the new brand, we created a digital hub which includes a blog and an
Eventbrite booking platform. We have also created a suite of digital, print and exhibitions
communications to support upcoming campaigns and events throughout 2016.
On the back of this success, Brand Remedy has been appointed to work with Matthew
and his team to grow his digital presence, working alongside with his publisher to raise
his profile as an author both here and internationally. The feedback from the market on
the new website has been very encouraging with digital and social media engagement
rapidly increasing.

Brand proposition:
Resources, tools and events from Matthew Syed. Designed for education
and business, these one day conferences explore new developments in
growth mindset and the important role of marginal gains in creating
high performance culture.
Core values:
Genuine
Harnesses experience and a powerful intellect to
inform his thinking in a meaningful and relevant way.
Brave
Rigorously explores performance doctrine to provide
a new perspective for individuals and business.
Pioneering
Committed to disrupting the status quo, to help
leaders improve performance and outcomes.
Inspiring
Excites, motivates and energises people to drive
real change and success.
Brand proposition & core values

Company name:
Matthew Syed Mindset
Strapline:
redefining success
Name & Strapline

Logo

Illustration

Photography

Typography
Primary typeface
Playfair Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890£$€%&?!
Secondary typeface
Trade Gothic Medium
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890£$€%&?!
Don’t be afraid to challenge the
status-quo. Innovation happens
when we dare to think differently.
&inspire
challenge

Colour palette
Primary
Secondary

A unique brand world
Don’t be afraid to challenge the
status-quo. Innovation happens
when we dare to think differently.
&inspire
challenge

Website

Mobile version
Writer, Journalist,
philosopher & speaker
Innovation happens when people
are prepared to think differently. By
challenging your beliefs and being
prepared to look at things differently,
you too can discover that everyone
has it within them to be world-class.
Read more
My Books
Matthew published his first book on
the science of high performance,
Bounce, in 2010. His second, Black
Box Thinking, followed in 2015.
Both received international acclaim.
Read more
Read more
My Books
Matthew published his first book on
the science of high performance,
Bounce, in 2010. His second, Black
Box Thinking, followed in 2015.
Both received international acclaim.
Book an event
Learn how to apply the latest
thinking on growth mindset and
discover the critical role marginal
gains play in creating a high
performance culture.
Read what’s new
Discover what the latest research
says about the science of high
performance, and how to gain the
competitive edge and continually
drive greater success.
Thinking
Home
About me
Books
Thinking
Contact
Mindset Events
Useful Links
Other Links
Terms & Conditions
Accessibility
Sitemap
Cookie consent
Read what’s new
Discover what the latest research
says about the science of high
performance, and how to gain the
competitive edge and continually
drive greater success.
Thinking
@MatthewSyed
Matthew Syed is a leading expert
on the science of high performance,
columnist for The Times, author
– and a former international table
tennis champion.
Follow me

EventBrite

Social Media

Advertising

Brand Remedy
7 Blake Mews, Kew Gardens, Surrey, TW9 3GA
www.brandremedy.com
Call
+44 (0)20 8940 6050
Email
michelle@brandremedy.com
richard@brandremedy.com
Your journey starts here