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David Nicholas, Ciber: Audience Analysis and Modelling, the case of CIBER and Deep Log Analysis
1. Audience analysis and modelling: the case of CIBER and Deep Log Analysis David Nicholas CIBER University College London [email_address] www.ucl.ac.uk/slais/research/ciber
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7. The digital information footprint Information Seeking Characteristics Activity Metrics User Characteristics 1. Number of pages viewed 2. Number of full-text downloads 3. Number of sessions conducted 4. Site penetration 5. Time spent viewing a page 6. Time spent on a session 7. Number of searches undertaken in session 8. Number of repeat visits made 9. Number of sources used 10. Number of views per source 1. Subject/ discipline 2. Job status 3. Geographical location 4. Name of organisation 5. Type of organization used to access the service 6. User demographics: gender, age etc (if available) A. Type of content viewed 1. Number of sources used in a session 2. Names of sources used/not used 3. Subject of source 5. Age of source used 6. Type of material viewed 7. Type of full-text view 8. Size of source used 9. Publication status of article B. Searching style 1.Search approach adopted 2. Number of searches conducted in a session 3. Number of search terms used in search 4. Form of navigation 5. From where users arrive from 29 Key Features
19. Ranked JISC book usage 12.0 11.3 10.2 9.3 8.9 8.6 6.5 5.0 4.2 3.1 2.7 2.1 1.9 1.8 1.6 1.5 1.4 1.2 1.2 1.1 1.1 1.1 .7 .6 .6 .4 40490 38043 34279 31270 30097 28902 21800 16838 14199 10372 8989 7080 6544 6032 5369 5120 4823 4189 4118 3872 3679 3615 2198 2111 1956 1494 Media Gender and Identity Integrated Marketing Communication Marketing Strategy & Competitive Positioning Management Concepts & Practices Organisational Behaviour and Analysis: An Integrated Cinema Studies: The Key Concepts Chemical Engineering Volume 6: Chemical Engineering D Power without Responsibility The Dynamics of Employee Relations Engineering Materials 1 Public Relations Handbook Structural and Stress Analysis Media Institutions and Audiences Chemical Engineering Volume 2 Engineering Materials 2 Aerodynamics for Engineering Students Measurement and Instrumentation Principles Modern Structural Analysis Fundamentals of Wireless Communication English for Journalists Writing for Journalists A Short Course in Foundation Engineering A Short Course in Soil and Rock Slope Engineering Better Places to Live Conceptual Structural Design Better Places to Work 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 % Use JISC E-books ranked by usage Rank
21. Top ten universities viewing Integrated Marketing Communication 2.6 Bournemouth 2.6 Stirling 3.4 Hertfordshire 4.3 St Andrews 4.7 Strathclyde 5.1 Sheffield 5.5 Glamorgan 5.7 Worcester 6.5 Coventry 7.2 Leeds Percentage of all use University
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