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  1. FertilityGather healthy moms, healthy babies Palo Alto, CA Janice Knox MD/MBA | Michelle Lam PharmD/MBA | Sarah Long, M.S., Ph.D. Matthew Palen | Vivekananda Ponnaiyan
  2. Team Janice Knox MD/MBA Healthcare providers & Sarah Long, executives, Michelle Lam, M.S., P.h.D. developers from PharmD/MBA top schools and financial firms Matthew Palen
  3. Problem Trying to Conceive Prenatal Postnatal • Fertile couples have a 25 • 1 in 4 pregnancies end in • Infant mortality rate: 6.06 percent chance of getting miscarriage deaths/1,000 live births pregnant each month • 150,000 babies born with • Postnatal Diabetes: 15% to • After a year of trying, 75 to defects each year 50% of women will develop 85 percent of couples will • Gestational Diabetes diabetes following GDM have conceived Mellitus (GDM): 2% – 10% • Children of women with • 6.3 million couples suffer of all pregnancies in the untreated GDM have an from infertility United States increased risk for childhood • Lack of husband and adult obesity and an involvement / fertility increased risk of type 2 assessment diabetes • 1 out of every 8 women has postpartum depression after delivery
  4. Solution A web platform where users are coached before, throughout and after their pregnancy to: HELP TO LOWER RISKS HELP TO DELIVER A HELP TO INCREASE ASSOCIATED WITH HEALTHY BABY AND ODDS OF CONCEIVING MISCARRIAGES AND RECEIVE POSTNATAL INFANT MORTALITY CARE & SUPPORT
  5. Talking to Consumers How much would you pay to help you How much would you pay for help to deliver increase the odds of conception? a healthy baby or decrease miscarriages? 132 responses 132 Responses $45 a year ($3.75 / month) $120 a year ($10 / month) $120 a Year ($12/month) $200 a year ($20 / month) Nothing, don't need it 0% Nothing 9% 25% 37% 38% 91%
  6. Many Roles of Mom Social Mom Social media use among moms has increased 591% in the past four years Dr. Mom Mobile Mom 82% 53% of Moms purchased a smartphone as rethink their approach to healthcare a direct result of becoming a mom
  7. Market Validation 13,600,000 searches on “pregnancy” in the United States per month (google adwords) 1,256,936 3,904,160 unique visitors per month on unique visitors per month on pregnancy information site pregnancy information site whattoexpect.com babycenter.com
  8. Market Size – US 3 Billion + 350 7 million million Fertility, Pregnancy & Baby Market Trying to Conceive Market FertilityGather Total Serviceable Market (US) Share of Market (US) Total Available Market (US)
  9. Calendar Charts
  10. 10 Revenue Streams Maturity • Partnerships with consumer companies • Fertility Loans • Physician monthly fee • Affiliate Fees Growth • Advertising • B2B Integration • Insurance Companies • Monthly / Yearly Subscription fees Launch • Mobile Applications downloads • PPC Videos
  11. Competition Fertility FF TempSync Kindara Ovuline TCOYF Duo Gather Fertility Cost Convenience Friendly UI Community Involvement Mobile TTC Pre-natal Post-Natal Husband Physician Involvement weak advantage mediocre strong advantage
  12. 1ST TO MARKET PROVIDER CREATED WOMEN PARTNERSHIPS EMPOWERED • systematic way of • an ecosystem of • created by women for • first to brand addressing fertility women, healthcare women • competitive branding issues professionals and • empowered by a • integrated solutions product team consisting of 60% to meet medical needs • women healthcare + women throughout a woman’s professionals • significant combined pregnancy • comprehensive expertise in developing • setting the standard women’s healthcare and marketing of care in all product product portfolio products categories CONSTANT EASE OF USE PROPRIETARY MULTI-PLATFORM INNOVATION ALGORITHM • first service to coach •friendly, easy to use UI •Accurate algorithm •web platform women throughout based on biological • mobile applications their entire pregnancy matrices • provides tools to help • delays competitor lower risks associated market entry and with miscarriages and increases their cost help decrease infant mortality • evolving technology • constant new experiences for user
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