1. Proposals Getting your idea BEYOND the board room ! Michelle Birch Chapter 3 Corporate Video Production
2. Before the Proposal You have the opportunity to meet with a potential client, you have noted a problem or two that the prospect wishes to solve. Not only do you want to solve the stated problems but you want to further enhance the image of the client/company. In the meeting: LISTEN!!! Gather more details from the client about the problem or subject at hand. You want to understand the problem and their objectives. Know what is available to you: -Equipment -Footage -Written material such as brochures, manuals, etc. What key word and phrases might the company like to use to establish the demographic -Think (IBM) -Think Different (Apple) -Shift the Future (Nissan)
14. The top half is the cover letter. Below that, AVC lists past videos in which they reference direct similarities between their former videos and the one the Metropolitan Transportation Commission wishes to produce. This makes the producer’s experiences (in this case, the author’s experience) relevant and appealing. In addition to the brief resume, Sweetow lists the company’s specializations, skills, etc.
15. Here is a table of contents that the producer has provided for the entire proposal Below the producer introduces the video series. “MTC will host the Excellence in Motion awards program.” AVC will produce 13 presentation clips, each 3min in length, that highlight the people, programs and organizations that will be honored. These clips will be composed of interviews with honorees and with nominators or others close to the winners. They will also get shots of the work performed when available as well as shots of the location of their worksite or the location of the activity for which they are being honored
