3. #2: Use Your Space
Wisely
Facebook provides space that will make an impression on your
visitors.
Be strategic with your:
Cover Photo (no more than 20% text)
Profile Image
Information Sections
MarketedByMichelle.com
4. #3: Your Cover
Should Represent
Your cover image is prime real estate on your Facebook page and
it's the first thing your page visitors will see.
Your cover image should express who you are as a business so
that your page visitors will understand what your business is about
at first glance.
MarketedByMichelle.com
10. #4: Post Regularly
Not posting enough? You will look irrelevant to your
visitors and you will negatively affect your reach.
Posting too frequently can seem “spammy” and
have an adverse effect on your page engagement.
Test your frequency and watch your page insights for
your best engagement.
Ask questions that will engage your audience.
MarketedByMichelle.com
11. #5: Understand the
Platform
Terms of Service
Pages vs Profiles vs Groups
Insights
Help section
MarketedByMichelle.com
12. #6: Use Facebook
Features
Vanity URL
Pinned Posts
Custom Tabs
Events
Post Scheduler
Boosted Posts
Facebook Ads
Call to Action
MarketedByMichelle.com
13. #7: Respond to All
Comments
Only around 30% of
brands respond to
comments!
(Source: Socialbakers.com)
Comments = Engagement!
Respond to every
comment, whether
good or bad. Do
more than “like”
the comment –
truly engage!
MarketedByMichelle.com
14. #8: Spread the
word
To increase your Page visibility, you need to tell people about it.
Promote your Page on:
Your website
Business Cards
Marketing Materials (brochures, etc.)
Events
Newsletters
MarketedByMichelle.com
15. #9: Invest in your
Page
Include Facebook ads in your marketing budget to help increase
your likes and engagement, drive visibility, promote events, market
your products or services, and more.
Boosted Posts
Facebook ads
Offers
MarketedByMichelle.com
16. #10: Provide Value
80/20 Rule
If all you ever do is try to sell, you will
lose visitors and followers.
80% of your content should provide
either education or fun.
MarketedByMichelle.com
17. #11: Acknowledge
Things Happen in Our World
Show that your business has a heart.
Post a response to tragedy.
Rejoice in exciting things.
Acknowledge holidays and special days.
Be real.
MarketedByMichelle.com
18. Most of All
Have fun with it!
If you are having fun with your content,
then others will enjoy it, too.
Use your sense of humor. Respond. Be
poignant. Engage. Enjoy!
MarketedByMichelle.com
19. Questions?
Ask today
Email me at
michelle@marketedbymichelle.com
Call me at 585-749-5059
Facebook me
Tweet me @michelleames
MarketedByMichelle.com
Hinweis der Redaktion
1. Cover image size: 851 pixels by 315 pixels and may not include more than 20% text.
2. Profile image size: Upload images 180 pixels by 180 pixels (shows at 160 pixels by 160 pixels)
3. The types of information that appear in the summary box are specific to your Page's category. The About section under your profile image may allow for your to write around 155 characters which will be visible on your profile. Make sure to include your website address if you can.
Page Cover images have certain rules you must follow.
According to Facebook terms your Cover image: can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text. (March 6, 2013)
Creating a Content calendar can help you stay on track and makes the process easier to manage.
Respond to ALL comments and make sure your settings ( under Manage Permissions) allows for people to post on your Page and your Page has turned on ”messages”, so that people can send you private messages.
Read: 70% of Fans Are Being Ignored By Companies – Now what? Socialbakers.com (www.socialbakers.com/blog/655-70-of-fans-are-being-ignored-by-companies-now-what)
Don’t forget to link your personal Profile to your Page. Take a look at Get More Facebook Likes by Linking Your Personal Profile
It’s becoming clear that Facebook ads are no longer an option for businesses. If you want to have your content seen by your fans or increase your business visibility, make sure to include Facebook ads in your marketing budget.