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Running a
Successful
Facebook
Business
PageMichelle Frechette Ames, MBA
Marketed by Michelle, LLC
# 1: Find Your
Answers
Ask yourself:
WHY?
WHAT?
WHO?
MarketedByMichelle.com
#2: Use Your Space
Wisely
Facebook provides space that will make an impression on your
visitors.
Be strategic with your:
 Cover Photo (no more than 20% text)
 Profile Image
 Information Sections
MarketedByMichelle.com
#3: Your Cover
Should Represent
Your cover image is prime real estate on your Facebook page and
it's the first thing your page visitors will see.
Your cover image should express who you are as a business so
that your page visitors will understand what your business is about
at first glance.
MarketedByMichelle.com
MarketedByMichelle.com
MarketedByMichelle.com
MarketedByMichelle.com
MarketedByMichelle.com
MarketedByMichelle.com
#4: Post Regularly
 Not posting enough? You will look irrelevant to your
visitors and you will negatively affect your reach.
 Posting too frequently can seem “spammy” and
have an adverse effect on your page engagement.
 Test your frequency and watch your page insights for
your best engagement.
 Ask questions that will engage your audience.
MarketedByMichelle.com
#5: Understand the
Platform
 Terms of Service
 Pages vs Profiles vs Groups
 Insights
 Help section
MarketedByMichelle.com
#6: Use Facebook
Features
Vanity URL
Pinned Posts
Custom Tabs
Events
Post Scheduler
Boosted Posts
Facebook Ads
Call to Action
MarketedByMichelle.com
#7: Respond to All
Comments
Only around 30% of
brands respond to
comments!
(Source: Socialbakers.com)
Comments = Engagement!
Respond to every
comment, whether
good or bad. Do
more than “like”
the comment –
truly engage!
MarketedByMichelle.com
#8: Spread the
word
To increase your Page visibility, you need to tell people about it.
Promote your Page on:
 Your website
 Business Cards
 Marketing Materials (brochures, etc.)
 Events
 Newsletters
MarketedByMichelle.com
#9: Invest in your
Page
Include Facebook ads in your marketing budget to help increase
your likes and engagement, drive visibility, promote events, market
your products or services, and more.
 Boosted Posts
 Facebook ads
 Offers
MarketedByMichelle.com
#10: Provide Value
80/20 Rule
If all you ever do is try to sell, you will
lose visitors and followers.
80% of your content should provide
either education or fun.
MarketedByMichelle.com
#11: Acknowledge
Things Happen in Our World
Show that your business has a heart.
 Post a response to tragedy.
 Rejoice in exciting things.
 Acknowledge holidays and special days.
 Be real.
MarketedByMichelle.com
Most of All
Have fun with it!
If you are having fun with your content,
then others will enjoy it, too.
Use your sense of humor. Respond. Be
poignant. Engage. Enjoy!
MarketedByMichelle.com
Questions?
 Ask today
 Email me at
michelle@marketedbymichelle.com
 Call me at 585-749-5059
 Facebook me
 Tweet me @michelleames
MarketedByMichelle.com

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Facebook for Business

  • 2. # 1: Find Your Answers Ask yourself: WHY? WHAT? WHO? MarketedByMichelle.com
  • 3. #2: Use Your Space Wisely Facebook provides space that will make an impression on your visitors. Be strategic with your:  Cover Photo (no more than 20% text)  Profile Image  Information Sections MarketedByMichelle.com
  • 4. #3: Your Cover Should Represent Your cover image is prime real estate on your Facebook page and it's the first thing your page visitors will see. Your cover image should express who you are as a business so that your page visitors will understand what your business is about at first glance. MarketedByMichelle.com
  • 10. #4: Post Regularly  Not posting enough? You will look irrelevant to your visitors and you will negatively affect your reach.  Posting too frequently can seem “spammy” and have an adverse effect on your page engagement.  Test your frequency and watch your page insights for your best engagement.  Ask questions that will engage your audience. MarketedByMichelle.com
  • 11. #5: Understand the Platform  Terms of Service  Pages vs Profiles vs Groups  Insights  Help section MarketedByMichelle.com
  • 12. #6: Use Facebook Features Vanity URL Pinned Posts Custom Tabs Events Post Scheduler Boosted Posts Facebook Ads Call to Action MarketedByMichelle.com
  • 13. #7: Respond to All Comments Only around 30% of brands respond to comments! (Source: Socialbakers.com) Comments = Engagement! Respond to every comment, whether good or bad. Do more than “like” the comment – truly engage! MarketedByMichelle.com
  • 14. #8: Spread the word To increase your Page visibility, you need to tell people about it. Promote your Page on:  Your website  Business Cards  Marketing Materials (brochures, etc.)  Events  Newsletters MarketedByMichelle.com
  • 15. #9: Invest in your Page Include Facebook ads in your marketing budget to help increase your likes and engagement, drive visibility, promote events, market your products or services, and more.  Boosted Posts  Facebook ads  Offers MarketedByMichelle.com
  • 16. #10: Provide Value 80/20 Rule If all you ever do is try to sell, you will lose visitors and followers. 80% of your content should provide either education or fun. MarketedByMichelle.com
  • 17. #11: Acknowledge Things Happen in Our World Show that your business has a heart.  Post a response to tragedy.  Rejoice in exciting things.  Acknowledge holidays and special days.  Be real. MarketedByMichelle.com
  • 18. Most of All Have fun with it! If you are having fun with your content, then others will enjoy it, too. Use your sense of humor. Respond. Be poignant. Engage. Enjoy! MarketedByMichelle.com
  • 19. Questions?  Ask today  Email me at michelle@marketedbymichelle.com  Call me at 585-749-5059  Facebook me  Tweet me @michelleames MarketedByMichelle.com

Hinweis der Redaktion

  1. 1. Cover image size: 851 pixels by 315 pixels and may not include more than 20% text. 2. Profile image size: Upload images 180 pixels by 180 pixels (shows at 160 pixels by 160 pixels) 3. The types of information that appear in the summary box are specific to your Page's category. The About section under your profile image may allow for your to write around 155 characters which will be visible on your profile. Make sure to include your website address if you can.
  2. Page Cover images have certain rules you must follow. According to Facebook terms your Cover image: can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text. (March 6, 2013)
  3. Creating a Content calendar can help you stay on track and makes the process easier to manage.
  4. Respond to ALL comments and make sure your settings ( under Manage Permissions) allows for people to post on your Page and your Page has turned on ”messages”, so that people can send you private messages.  Read: 70% of Fans Are Being Ignored By Companies – Now what? Socialbakers.com (www.socialbakers.com/blog/655-70-of-fans-are-being-ignored-by-companies-now-what)
  5. Don’t forget to link your personal Profile to your Page. Take a look at Get More Facebook Likes by Linking Your Personal Profile
  6. It’s becoming clear that Facebook ads are no longer an option for businesses. If you want to have your content seen by your fans or increase your business visibility, make sure to include Facebook ads in your marketing budget.