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Social media & juice plus+

Social Media Power Point

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Social media & juice plus+

  1. 1. MICHELE MILANI SAHM ULTIMATE COMMUNICATIONS BOOT CAMP 2011 LAST YEAR,  AMERICAN CONSUMERS POSTED  MORE THAN A BILLION OPINIONS  ABOUT PRODUCTS AND SERVICES ONLINE - FORRESTER RESEARCH Social Media & Juice Plus+
  2. 17. Privacy Issues <ul><li>Some of us are scared to participate </li></ul><ul><li>You have to look at yourself and what you’re doing. </li></ul><ul><li>Social Media is about being congruent with who you want to be, and who you actually are. </li></ul>
  3. 18. What stops people from Participating? <ul><li>No ones says you have to put things online that are not attractive to you. </li></ul><ul><li>These are your choices. </li></ul><ul><li>Social media is great for introverts, because they have the time to craft their message – which helps them communicate better. </li></ul><ul><li>Time Issues </li></ul>
  4. 19. Facebook vs.Twitter <ul><li>Facebook is a network of ‘friends’ you know in person </li></ul><ul><ul><li>Also has great fan pages, and groups of like-minded people </li></ul></ul><ul><ul><li>500 characters or less </li></ul></ul><ul><li>Twitter is a network of like-minded people </li></ul><ul><ul><li>Not necessarily friends </li></ul></ul><ul><ul><li>Mini-blog 140 characters or less </li></ul></ul>
  5. 20. Updates - Variety & Balance & Etiquette <ul><li>Pictures & Stories of your own experiences </li></ul><ul><li>Articles/Links that give people value </li></ul><ul><ul><li>Useful articles, Websites that you love, etc. </li></ul></ul><ul><ul><li>Recipes, Fun Healthy Food Ideas </li></ul></ul><ul><ul><li>Easier from computer/laptop </li></ul></ul><ul><li>Inspirational Quotes </li></ul><ul><li>Stories about your friends </li></ul>
  6. 21. Content Gold Mine <ul><li>Facebook fan pages are gold mines of good information. </li></ul><ul><li>Find products, brands, organizations that you love </li></ul><ul><ul><li>Use the content they share to educate yourself and share with others. </li></ul></ul><ul><ul><li>In alignment with my image/my brand? </li></ul></ul><ul><li>Do you need your own Facebook fan page? </li></ul><ul><ul><li>Only if you have a product or brand or website </li></ul></ul><ul><ul><li>Juice Plus Fan Page – http://www.facebook.com/juiceplus </li></ul></ul>
  7. 22. Engagement & Curiosity <ul><li>Post Juice Plus content to create interest </li></ul><ul><ul><li>Don’t Push them, Pull them </li></ul></ul><ul><ul><li>Not everyday – use instinct </li></ul></ul><ul><li>Likes & Comments </li></ul><ul><ul><li>Like – Support people being healthy, inspirational, motivated, etc. </li></ul></ul><ul><ul><li>Comment – When something draws you, want to shout out! </li></ul></ul><ul><li>Engagement is a meter of how well your doing </li></ul>
  8. 23. Twitter <ul><li>Another great content gold mine. </li></ul><ul><li>Follow the brands & people you love </li></ul><ul><li>Interact with like-minded people. </li></ul>
  9. 24. Engagement on Twitter <ul><li>Tweet Variety and Balance of Updates </li></ul><ul><li>Retweets vs. @replys </li></ul><ul><ul><li>Retweet means someone like your stuff enough to share with their followers </li></ul></ul><ul><ul><li>@replys means they are showing you something or giving you a shout out </li></ul></ul>
  10. 25. Hootsuite makes it easy <ul><li>Social media management tool to post to Facebook and Twitter from one location </li></ul><ul><li>Schedule all your updates once a day/every other day </li></ul><ul><li>Consistency Matters, so use Hootsuite to stay consistent during a busy week or on vacation. </li></ul><ul><li>Free! </li></ul>
  11. 26. Communication Etiquette <ul><li>Be Careful! Find out how customers want to interact. </li></ul><ul><li>Best used as one-on-one communication </li></ul><ul><li>Good for existing customer follow-ups, not for introductions </li></ul><ul><li>Spam filters exist for a reason – don’t spam people and always offer unsubscribe </li></ul>
  12. 28. <ul><li>The Best Marketing Strategy Ever: CARE – Gary Vaynerchuk </li></ul>

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