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Social Media Strategies for Nonprofits

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Michele Martin
Michele Martin

Prepared for Wachovia Regional Foundation Attendee Conference

Technology
1 of 66
Presented by Michele Martin, Independent Workforce & Learning Consultant Wachovia Regional Foundation Grantee Conference May 11, 2010 Social Media Strategies
@michelemmartin I’m Michele
[object Object],[object Object],[object Object],The Plan
Is this how you feel about social media?
What’s the big deal?
 
 
[object Object],[object Object],[object Object],[object Object],With social media you can. . .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social media helps organizations. . .
What is social media?
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social media is not . . .
http://www.flickr.com/photos/eye2eye/50892860/ Social media is. . .
http://www.flickr.com/photos/furiousgeorge81/177926979/ And. . .
http://www.flickr.com/photos/markop/2523825358/ And. . .
http://www.flickr.com/photos/ocs_camp/2171492103/ And. . .
http://www.flickr.com/photos/wfryer/2516648940/ And. . .
Powered by . . .
How is social media being used?
Listening & Responding
and more listening
Participating
Storytelling
 
@michelemmartin Remember This?
This is me! “ Google Juice!”
Generate Buzz
Community Building
Fundraising
Learning
 
 
 
WHAT ARE THE TOOLS?
Key Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You must listen first. . .
Google Alerts
+
 
 
Feed Reader http://www.netvibes.com http://www.google.com/reader/
Social Networks ,[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Photo/Video Sharing ,[object Object],[object Object],[object Object],[object Object]
Wikis ,[object Object],[object Object],[object Object],[object Object]
Social Bookmarking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasts ,[object Object],[object Object]
Screencasts ,[object Object],[object Object],[object Object],[object Object]
What are the rules?
http://www.flickr.com/photos/archiemcphee/3074742967/ Social media is NOT. . .
http://www.flickr.com/photos/nyki_m/2702325486/ Social media is. . .
http://www.flickr.com/photos/89927155@N00/3427459604/ Social media is NOT. . .
http://www.flickr.com/photos/lincolnblues/1443915052/ Social media is. . .
http://www.flickr.com/photos/rtarga/223776150/ Social media is NOT. . .
http://www.flickr.com/photos/dalydose/324264361/ Social media is. . .
http://www.flickr.com/photos/robino/511879296/ Social media is NOT. . .
http://www.flickr.com/photos/grantmac/2639135945/ Social media is. . .
http://www.flickr.com/photos/fixe/3202648604/ Social media is NOT. . .
http://www.flickr.com/photos/joelmarkwitt/2987625115/ Social media is. . .
How could YOU be using social media?
Find me at: www.michelemmartin.com [email_address] Twitter: @michelemmartin
Resources ,[object Object],[object Object],[object Object],[object Object]

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Social Media Strategies for Nonprofits

Editor's Notes

  1. Social media allows people with basic computer skills to tell their stories using publishing tools such as blogs , video logs , pho to sharing , podcasting (a udio stories br oadcast fr om the web or downloaded to a computer) and wikis (collaboratively edited web page s). T hey can also help us filter and organize the overwhelming amount of information on the web. Social media tools make it easier to create and distribute content and discuss the things we care about.